This webinar discussed how agencies can scale their business through outsourcing and recurring revenue models like hosting and maintenance. Common challenges agencies face include turning away work due to project size/type, lacking resources to grow, needing to cut costs while supporting clients, and managing multiple content management systems. Outsourcing can reduce expenses by 35% while freeing up resources for sales. Hosting and maintenance subscriptions provide recurring, compounding revenue that increases per-website profits by 36%. Consolidating clients onto a single platform like WordPress simplifies management. The webinar addressed outsourcing as a solution to scale instantly while cutting costs and explored subscription models for recurring income streams.

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Vince Graziano and Dave Buettner
Beyond Private Label
Scale your agency — quickly and profitably.
Overcoming common challenges for efficient growth.

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Common agency challenges:
● Have to turn away business as project isn’t right size, type or tech
● Want to significantly grow business, but don’t have resources to make
the jump
● Need to cut costs (due to pandemic market conditions), but have client
sites to support and maintain
● Have websites on numerous platforms yet want to consolidate
● Q&A

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Ask questions as we go.
We’ll answer as many questions as we can after
the presentation
Slides and recording will be
made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar

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VP of Operations
Beyond Private Label
Vince Graziano
● Father Of Twins
● Curling For 25 Years
● World’s Worst Golfer
Delivery Manager
Beyond Private Label
Dave Buettner
● Professional Musician
● Bio Photo Taken Circa 2001
● World’s 2nd Worst Golfer

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Challenge:
Have to turn away business as
the project isn’t the right size,
type or technology

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Poll:
Have you had to turn away
business because the project
wasn’t the right size, type or
technology?

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Increase your per website
revenue by 36%. How?
How can I make money on smaller projects?
My staff is already busy on servicing my larger accounts, how
can I staff this work?
Small accounts are too much hassle, why should I spend the
time?
What if my team doesn’t have the right skill set?
Questions we hear all the time
48% of small businesses
stay with the same
website provider for over
36 months.

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48% finding new clients
42% increasing revenue
33% finding employees
31% no time to focus on admin tasks
Agencies’ overall biggest pain
points:
PHOTO HERE
Don’t just build the website, start billing clients for hosting & maintenance.
Monthly Recurring Revenue Example:
Build a website for $10,000. A 36% increase = $3,600
Charge $150 per month for hosting & maintenance for 24 months = $3,600
Compounding Recurring Revenue Example:
15 sales every month Jan, Feb, March… @ $150 a month for hosting & maintenance (HM)
After 12 months you have earned $175k, $499k in year two and $675k total for the two
years
Source - MarTech
How you ask?

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Start Billing Clients For Hosting & Maintenance
The Power of Subscription & Compounding
New Subscriptions per month 15
Hosting & Maintenance Amount per month $150
Hosting & Maintenance added per month $2,250
Year 1 = $175,000 Year 1 + Year 2 = $675,000
Year 2 = $499,500

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Challenge:
Want to significantly grow, but
don’t have current resources to
make the jump

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How to scale virtually overnight!
Outsourcing enables you to
re-allocate dollars and/or people to
high value, revenue creating
activities.
The Results:
• Your expenses go down by over 35%
• Creates immediate profit
• Focus freed up resources on selling
• Sales go up exponentially
• Subscription income compounds
Source - Uplers
If I unleash my sales team to grow, grow, grow - how will I scale
quickly to handle delivery effectively?
How do I mitigate/eliminate the risk of having a single
outsourced developer?
Should I wait until I have the business signed before I scale up
my staff?
Scale Your Business, Not Your Expenses
Questions you may be asking
80% of agencies
to outsource

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By 2023, revenue from web hosting and maintenance is to
reach a market valuation of $76.2 billion. That means that
there’s a lot of money to be made in web hosting now and
in the very near future.
Lars Lofgren - QuickSprout

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Challenge:
Need to cut costs, but still
have to support and maintain
client websites

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62% of businesses believe their
website should be redesigned
every 2-3 years.
If you are hosting and
maintaining your clients website,
you will be the first firm on their
list for the redesign.
Source - Borrel Associates & Hook Agency
If I cut resources, how can I still service my clients?
How can I reduce my expenses, while still providing exceptional
service?
What resources do I really need to run my business?
Scale Your Business, Not Your Expenses
What you are probably thinking
SMB’s spend $26k
a year on their
website hosting
and maintenance

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Challenge:
Supporting client websites on
numerous CMS platforms

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Poll:
How many client CMS’ do you
have to support?

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WordPress websites and plugins
work together to make websites
professional, user-friendly, and
attractive.
Using one platform allows you to
easily manage and maintain your
customer’s websites.
You don’t need to hire different
breeds of developers and/or are
handcuffed by a developer
because they are the only one
that can work on a particular
platform.
Source - Search Engine Journal
Is there an easy way to migrate content?
Can I charge for the migration to WordPress?
Can I effectively sell the benefits of the migration to my clients?
Do you want to consolidate your
websites to one platform?
WordPress
powers 39.5%
of the Web

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Other Challenges:
Agency Pain Points

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● 48% finding new clients
● 42% increasing revenue
● 33% finding/hiring
employees
● 31% no time to focus on
admin tasks
Source - MarTech
I am having issues recruiting & hiring the right resources
My current resources are not allowing me to be profitable
I am not offering maintenance because we don't have the
resources to handle the change requests
Other Challenges We Hear
Agencies’
overall biggest
pain points

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Contact us to add residual income.
Scale your company.... not your expenses
beyondprivatelabel.com/wpengine

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Slides and recording will be made available shortly after the webinar
QUESTIONS AND ANSWERS

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Search Engine Journal: WordPress Market Share
Resources.
MarTech: 2021 Outlook for Digital Marketing Agencies
Uplers: The Impact of COVID on Digital Agencies
Borrell Associates: Cost of Digital Presence for SMBs:
Hook Agency: Marketing Statistics 2021
Pixlabo: 2021 Small Business Website Statistics
Reach out to Beyond Private Label

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Next Up.
Register Now:
http://wpeng.in/
summit2021/
Topics include:
● True value of the
WordPress
industry
● Headless
● eCommerce
● Product showcase
… plus much more!

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HELP US IMPROVE

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Thank You.