WiFi statistics May 2019

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Buses in Jamaica provide WiFi to over 10,000 passengers daily, mostly males ages 19-35 during peak times from 4-7pm Tuesday through Wednesday. Performance metrics show a 30% click-through rate, $1.12 cost per lead, and daily sessions of 2 per user, with 100% viewable videos according to surveys of riders on public transit services in Jamaica.

Marketing

THE BUZZ IS EVERYWHERE
Available WIFI Buses
100 3413
JUTA JUTC Tropical Tours

THE BUZZ IS EVERYWHERE
Transportation Demography
51% Male 10,000 p/day
57% 19 -35 years4pm – 7pm
Tues/Wed
Everyday
Peak Times
Gender
Available Days
Peak Day Average Users
Largest Age Range

THE BUZZ IS EVERYWHERE
Performance Averages
30%
CTR Lead Acquisition Rate
12% USD 1.12
Cost per Lead (CPA)
Daily Sessions by User
2
Video Viewability
100%

THE BUZZ IS EVERYWHERE
User Reviews
* Survey done across JUTC
and JUTA Tours.

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