This document summarizes the career experience and qualifications of an individual with over 40 years of experience in marketing, sales, business development, exports, and project management in engineering industries. They have successfully led profit centers and currently work as the Director of Contracts for a $50 million capital equipment company. Their experience includes securing major orders, developing business partnerships internationally, and introducing systems to streamline operations. They bring expertise in various areas including business analysis, cost estimation, and cash flow management.

1. • Around 40 years of cross-functional experience in handling marketing, sales, business
development, exports and project management in engineering/industrial products/capital
equipment industries.
• Have successfully functioned as a profit centre head for an ISO 9001 organization.
• Expertise in business analysis, project marketing, cost estimation, business resource planning and
export procedures.
• Successfully bagged high-volume orders and completed several key turnkey projects within the
specified deadlines.
• Tremendous business contacts with Steel Authority of India Ltd. (SAIL), Thermal/Hydel/Nuclear
plants, Oil EPC Contractors, Reputed Consultants, L&T, Reliance, other Steel Plants both in Core &
Pvt. Sectors. Also developed business relationship with IHH, Toshiba, Kawasaki, Hitachi or Japan
& Babcock, Jurong Engg., Alstom, Andritz, ArcelorMittal, and POSCO, Hyundai, GS Engineering,
Samsung all from Korea after visiting those countries.
Presently working as Director, Contracts (HOD Level) with Anupam Industries Limited, an ISO 9001
organization with a turnover of Rs. 400 Crores and deals in capital equipments situated in GIDC, V.U. Nagar,
Anand. Handling all business functions of the Company since April, 1999.
KRAs: -
• Function as head of the Contracts Department for all marketing operations for achieving bottom
line profitability and operating results. Looking after Sales, Marketing, Cash-Flow Management,
Erection & Commissioning, General Administration.
• Lead a team size of 300 personnel, including sales/contract/Engineering staff up to the level of
VP/GM/DGM- Engineering/Regional Manager/ Marketing Manager.
• The product range handled include cranes namely EOT, Gantry, Goliath, Grab, Material Handling
Projects.
• Focus on lead generation activities, cost estimation, tendering, contract negotiations and
finalization of orders from key accounts, co-ordination between Design Deptt. & Customers.
• Conduct all techno-commercial interactions with EPC/OEM/Consultants.
• Plan and execute material handling projects and provide design/engineering consultation to key
clients in eliminating their material handling bottlenecks.
• Manage all export sales, administration and cash-flow management.
• Secured orders worth Rs. 50 Cores for cranes from Reliance group, BSES, Voltas HPSEB, TNPL, etc.
in last three years.
• Introduced MIS reporting systems for streamlining operations at multiple levels.
• Successful in developing business in new, unexplored territories through a robust agent network.
Present Experience :-
Summary of Skills and
Experience: -
Achievements : -

2. • Achieved high institutional sales targets and maintained the debt vs total sales ratio to minimum
levels.
1. From November, 1994 to March, 1998 with Saraswati Engineering Limited as Regional Head,
West. It is LML’s Kanpur associate company with group turnover of Rs. 10 Crores and above.
KRAs: -
• Formulate marketing plans, formulate pricing strategies and MIS reporting systems.
• Manage all aspects of personnel and operational functions of the marketing section.
• Handle sales and marketing for products,namely screw, centrifugal and barrel pumps, gate, globe,
butterfly, ball valves, and fittings.
• Handle all sales activities for domestic and export markets.
• Develop budgets, manage cash-flow, personnel recruitments and training.
• Successful in establishing a 10-dealer network in new territories.
• Developed efficient MIS reporting systems for smooth marketing operations.
2. From October, 1988 to October, 1993 with Sayaji Iron and Engineering Company Limited, Baroda
as Sales Manager. The Company is an ISO 9001 organization and deals in crushers, screens,
conveyors, material handling projects, namely coal and ash handling projects.
KRAs:-
• Tendering, Estimation, Designing, Interfacing of various equipments with the client’s layout.
• Formulate sales strategies and check commercial documents.
• Supervise export sales, execute the completion of inspection formalities/ IIIrd party and liaison for
the export dispatch documents against L/C through Bank.
• Products handled include crushers, screens, feeders, and belt conveyors, material handling
projects.
• Manage timely payment realization systems.
3. From 3rd
May, 1982 to April, 1984 with M/s. Fouress Engineering and Industries Pvt Ltd,
Bangalore as a Senior Sales Engineer to sell various types of valves to Oil and Refineries, power plants
and steel
• Tendering, Estimation, Designing, Interfacing of various equipments with the client’s layout.
• Formulate sales strategies and check commercial documents.
• Supervise export sales, execute the completion of inspection formalities/ IIIrd party and liaison for
the export dispatch documents against L/C through Bank.
• Visiting customers in the above sectors to get orders and achieve the target.
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Achievements : -
Past Experiences :-

3. 4. I have worked in Aluminium Cables and Coductors,Calcutta from 1976 to 1.5.1982 as a Sales
supervisor to carry out all types of sales activities.This is Hindalco’s associate company
manufacturing ACSR, AAC Conductors, Copper Strips, Al wires with turnover of Rs. 25 Crores.
KRAs: -
• Manage the sales operations for steel wires, strips, AAC and ACSR conductors.
Date of Birth: 2nd
December 1952, email: buddhasweet@gmail.com M : 09099932821, 07043360204
Present address: Tower A2, Pent House no. 302, Labh Exotica, Near Shreenath Bungalow, off 30 meter
Gotri Main Road, Baroda-390021
Qualification---1. B.SC. from Calcutta University passed in the year 1974 with 40.4% aggregate.
2. PG Diploma in Marketing/Sales management with 58% marks from Bharatiya Vidya
Bhavan, Calcutta
3. Diploma in Export/Import management from Indian Institute of Materials Management,
Baroda chapter in 1992 with first class
4. PG Diploma in Export/Import management with Ist class from IIFT, New Delhi affliated
institute of Baroda in 1995 with first class, 2nd
ranking
5. Passed MBA from Institute of Business Administration and Management, Delhi Chapter. It is
a professional qualification and passed with Grade B
6. COPYWRITING course from Blackford Institute for Copywriting, UK
Health Condition ; Very Sound as I work 12 t0 14 hours everyday
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