design case studyGENERALI A.G.S.P.A office fit out at Rolex Towers, Dubai
client profile• a major international player in Insurance & financial products.• experienced in handling new fit outs and refurbishments.• present in more than 60 countries• over 500 international companies• over 85,000 employees• over 70 millions clients worldwide• the Groups own sales network employs more than 100,000 people• more than € 400 billion worth of assets• a property portfolio worth more than € 24 billion
project facts• Area of fit out: 665 m2• Headcount: 60 staff (11.08 m2/head)• Cost of fit out: 3.2 mio (aed 4812/m2)• Pre contract period-(phase 1): 1.5 months-July 2010• Execution period: 1.5 months• Pre contract period (phase 2): 0.5 month Jan 2011• Execution period: 3 months aprx – May 2011• Rectification period: 3 months aprx- June 2011• Overall timeline: July 2010-June 2011• Competition: Not much• Scope of work: Turn key design and build• ARI capability experience: well versed• Design team: Chaitali, Faruk• Sales team: Hameed, Roy• Engg team: Vijay Kadam, Asad• Client team: Mr.Girish Kulkarni-GM, Mr.Shaji
key learnings• Space utilization• Client communication-channels & assimilation• Blind spots in the recipe• Value engineering & product mix• Vendor control• QA/QC• Passive preparations• Rectifications & solutions• Client behavior & relative evolution
thank you..!• Hope you leave wiser about design projects• Become more sympathetic and symbiotic with designers, estimators & clients• Listen better to clients and convey designers & estimators about aspirations of the project• Devise the internal control for effective co-ordination within ARI departments & group companies• Eliminate blind spots & rude surprises• Be astute at problem solving, people skills & think lateral• Control losses and make better profits with a happy client.