Learn about building your network of connections; identifying various LinkedIn Groups and thought leaders to join and follow; and how to effectively search for individuals, companies, and opportunities. The use of hashtags and @ symbols, as well as two key features only available on the #LinkedIn mobile app are covered as well.

1. Leverage LinkedIn for Better
Networking
brought to you by
St. Joseph Employment Ministry
Bruce A. Bennett
Career Coach Corner
October 27, 2022

2. God our Father and Creator, You bestow upon us gifts
and talents to develop and use in accord with Your will.
Grant to me, through the intercession of St. Joseph the
Worker - as model and guide - employment and work,
that I may, with dignity, provide for those that depend
on me for care and support.
Grant me the opportunities to use my energy, talents,
and abilities for the good of all and the glory of Your
name.
Amen.

3. Consumers Credit Union has a number of openings across the
business in the branches and corporate headquarters.
Link to careers page:
Consumers Credit Union job postings

4.  Part Time Receptionist/Front Desk position that would be perfect for
someone who is semi-retired or for a college or high school student or
someone looking for additional income.
 Full Time position in our processing center: could be a great fit as well. It’s
M-F with every other Saturday, Sundays are always off.
Both roles pay 16.25 an hour to start and come with PTO, floating holiday,
closed all major holidays. The full time role also offers full benefits.
website WORK AT BERNIE’S BOOK BANK- APPLY FOR JOBS | BERNIE’S
BOOK BANK (berniesbookbank.org)

5. November Workshops (Partial Listing) :
Tue Nov. 1 IT Career Lab Information Session
Tue Nov. 1 Accelerate Your Job Search
Wed Nov. 2 Resume Assistance at the Job Center of Lake County
Wed Nov. 2 Job Center on the Move - Zion-Benton Library
Mon Nov. 7 Job Center on the Move - North Chicago Public Library
Tue Nov. 8 Job Center on the Move - Catholic Charities
Tue Nov. 8 IT Career Lab Information Session
Tue Nov. 8 Your Personal Brand & Resume
Wed Nov. 9 Resume Assistance at the Job Center of Lake County
More Info, Sessions & Registration at:
https://www.lakecountyil.gov/393/Calendars

6. Financial Survival Kit – November 17, 7pm
Join us via Zoom on 11/17, when our speaker will be Michael Knight, Certified Financial
Planning (CFP) professional, fiduciary and Saint Joseph parishioner. Michael’s
presentation, Financial Survival Kit, will provide important insights and practical strategies
for managing your money during times of uncertainty, including transition. Having a solid,
informed, actionable plan in place will help reduce your stress during transition, so that
you can focus on finding your next position. Our sessions are free, and all are welcome –
be sure to join us for this informative session! Please pre-register at:
https://us02web.zoom.us/meeting/register/tZUpfuGpqzsvHt0SJtqvLfNzd2rGk7QTDCqw
For info & to register for our next meeting, just Google:
“St. Joseph Employment Ministry”

7. Email: 1) Meeting Reminders
2) Opportunities & Resources
(Training, Job openings, etc.)
3) Networking List :
Most
Recent
Session
Name Ph.
Topic & Date
Functional Target
Area
Email Previous
Company

8. If you would like to get on our mailing list,
please send an email to:
johnfjennings1@gmail.com
Please include the following:
- Your Name
- Email address
- Phone No.
- Target Job Function (e.g. Accountant, Marketing Mgr., etc.)
- Previous Company

9. Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster & user since 2006
Outline
Why LinkedIn?
General tips for enhancing your profile
Searching and filtering results
Building your LinkedIn connections/network
Posting activity using # and @ symbols
Two LinkedIn mobile app options

10. Learn the search filters available to narrow results
Building your network
Find out why & how to create and post content
Understand the importance of the hashtag #
Recognize when & how to use the at @ symbol
Discover two LinkedIn mobile app options

11. Over 810 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
 More than 90% of recruiters search for candidates on LinkedIn
 45 million people use LinkedIn to job search weekly
 6 people are hired on LinkedIn every minute
 77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business

18. Delete
computer
generated
digits &
Save

19. Use on
resume,
cover letter,
business
card, job
applications,
email
signature

20. Providing a custom banner enhances a profile

21. LinkedIn offers a
few new “custom”
banners
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size

22. LinkedIn has a
few custom
images to select
from generic to
current topics,
e.g. BLM or
LGBQT

23. This is the Upload
a Photo option
that allows you
to adjust the
image to size

24. Use Google images to search for alternate options

25. Boolean Search and Operators
Is a type of search that allows the user to combine keywords with
operators (or modifiers) to limit, broaden or define your search
Operators include – AND, OR, NOT, AND NOT
Marketing VP AND VP of Marketing AND Marketing Director AND
Director of Marketing
Marketing VP OR Marketing Vice President

26. Marketing VP OR
Marketing Vice
President

27. Searching
Marketing VP OR
Marketing Vice
President yields
over a million
people to review
You only get to see
the first 100
unless you have
an upgraded
account

28. Many
filters can
be used
to fine
tune the
search
results

29. Many
filters can
be used
to fine
tune the
search
results

30. The filters at the
end of list can
be used to
specify a Name,
Job Title and/or
Company
e.g. Recruiter at
Brunswick

31. Recruiter OR talent
acquisition search

32. Recruiter OR talent
acquisition search
yields over 8.7 million
results
Adding a company or
two can provide
specific individuals

33. Recruiter OR talent
acquisition search
with two companies
added to search filters

34. Recruiter OR talent
acquisition search
with two companies
added to search filters
with a specific
location

35. A job search agent can
be created easily
You can save up to 10
different job searches
using different job
titles, and many other
filtering criteria

36. Many
filters
are
available
to obtain
specific
results

38. Utilize filters to
target your ideal
position &
company
New filters have
been recently
added
Under 10 Applicants,
In Your Network &
Fair Chance
Employer

39. Increase your
network by joining
industry or role
related groups
e.g. business
development

40. Groups vary by
members and activity
You can join up to 100
groups

41. https://www.linke
din.com/groups
/2835/
Recommended
regional group
for Chicagoland
area

42. Posts are
topical or
informational
Job posts can
be found
here too

43. Groups
allow for
you to
message
members
without
being
connected

44. Hi John,
I saw your post regarding #hiring. A number of people I come in
contact through my career coaching are looking for
opportunities. I would like to learn more about Harmer
Associates. Would you be open to a brief phone call? Let’s
connect!
Hi Andrea,
I have over a decade of experience as a Systems Administrator
at a Fortune 500 company. The position you recently posted is a
great fit with my background. Would you have a few minutes to
discuss the role in greater detail? My resume is attached for
your perusal.

45. Three levels of connections

46. Three levels of connections

47. LinkedIn suggests many ways to build your network
People you may know from University of South Florida
Top emerging creators to follow
Pages to follow based on your activity
People you may know with similar roles
People in the Training & Coaching industry you may know
Online events for you
Groups you may be interested in
Research Individual or Company

48. People you may know with similar roles
Click on their name or photo to connect

49. Click on blue Connect button

50. Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

51. A personal note
increases the likely
hood of a successful
connection
Only 300 characters can
be used for the note

52. The More button
or (3 dots) reveal
several options
including
Connect

53. Review activity & interest about your profile
Analytics and Resources is only visible to you
Formerly named as Dashboard

54. Activity posting can be articles, recognition, etc.
Try to include an article hyperlink, image or video
Click on See all activity to view additional content

57. Information about the individuals viewing your posts

58. Post analytics offers
insights about the
exposure your activity

59. Demographics
information covers
several categories
Show all displays
additional
information

60. Post analytics and
Resources is only
visible to you
Information about
the individuals
viewing your
posts

61. Creating a post is an easy process
Start on the home page and click on Start a Post

62. Click on the Anyone drop down menu to select who receives the post

63. You can send to Anyone, Tweet, connections only, or a LinkedIn Group

64. You can select a
LinkedIn Group to
post your message

65. Type message and add # or
@ to target recipients

66. Add hashtags to increase
target recipients
#careers 22.5M
#socialmedia 19.7M
#personaldevelopment 14.7M
Content is complete and ready
to Post

67. Post is successful confirmation,
click view to see it

68. The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips will
have it appear in their feed

69. The @ symbol tags a specific person or company
The tagged person receives a notice of mention
e.g. @Erica Reckamp
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media
Can A Company Use # and @??

70. Enter in a topic to find variations of the theme

71. LinkedIn indicates how many followers a topic has

72. When typing a name, click
on the person in the
dropdown list

73. LinkedIn completes the
name for you &
hyperlinks it
Complete typing your
comments and click the
Post button

74. Individual receives notice that you tagged them
People that follow the individual will see it in their feed

75. The company receives
notice that you tagged
them in a post

76. LinkedIn company page features
many details
Following the company makes it
easy to stay informed and up to
date about it
Jobs can usually be found on their
company page

77. Like,
Comment or
Share to
engage with
a company

78. Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company

79. There are three
profile viewing
options
You want to let
individuals and
companies know
that you are
looking at them

80. LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing network
feed.

81. LinkedIn mobile
allows you to add your
name pronunciation.
Click on your profile
settings to add name
or brief message.
Save 10 second
recording as last step.

82. Name Pronunciation
displays a speaker next to
name.
LinkedIn mobile allows you
to add a 30 second video to
your profile. Click on +
symbol to explore options.
Erica Reckamp Cover Story
The video will be on mobile
& desktop versions.

83. You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1

84. Jennifer W. – Marketing
Lucas H. – IT Professional
Liz F. – Graphics Designer
Michael D. – IT Professional
Sherry H. – Marketing
Rich M. – Project Manager
Cheryl W. – Bookkeeping
Kenya B. – Finance
I want to add your name to the list!!

85. November Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com

86. Resumes, Cover Letters and Applying Online
Wednesday November 2, 2022 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday November 7, 2022 from 10:00am to 12:00pm
Network to Success Job Club
Effective Networking in Your Career
Wednesday November 9, 2022 from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Monday November 14, 2022 from 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Wednesday November 16, 2022 from 10:00am to 12:00pm

87. Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin