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1. A Case Study on
ZARA’s Digital Strategy
and Transformation
By: Vanessa Chen

2. Vanessa Chen
Trinity College, Dublin
A Case Study on ZARA’s Digital Strategy and Transformation
This case study examines Zara’s current retail strategy and digital transformation.
It details Zara’s current in-store and eCommerce retail strategy, the impact of digital on
the retail environment and customer experience, and the importance of the eCommerce
opportunity. By providing a competitive analysis of the current market, this paper presents
key opportunities, strategic questions, and possible solutions for retail brands to improve
their digital strategy.
This paper received First Class Honors at Trinity College Dublin. It is available by request.

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