1. Communication practices of Johnson & Johnson:
Creating Effective Recruitment Documents
Brittany Laccetti

2. Why is recruiting important?

4. This webpage is designed for
quick reading. If a student is
interested in an internship they
can easily navigate the page for
information about internships.
If a student is
interested in finding
out more about the
Johnson & Johnson
brand they can
download a
“Professional
Brochure”.

5. • Absolutely necessary or important
• The body’s important internal organs

7. Excerpt from Words That Work: It’s Not What You Say That Matters, It’s What People
Hear
WORDS AND PHRASES FOR THE TWENTY-FIRST CENTURY
Frank Luntz
6. Innovation
•
Corporate technology version of “imagine,” evoking 300 million different, individual definitions.

9. Are Johnson & Johnson’s recruitment materials effective?
• Recruitment webpage is easy to navigate.
• Organization of website allows viewers to find information quickly.
• Strong use of puns and metaphors.
• Powerful verbs can have multiple meanings to suit each employee’s
ideals.

10. Are Johnson & Johnson’s recruitment materials effective?
• Recruitment webpage is easy to navigate.
• Organization of website allows viewers to find information quickly.
• Strong use of puns and metaphors.
• Powerful verbs can have multiple meanings to suit each employee’s
ideals.