The Tab are creating in-depth careers guides for multiple sectors to ensure students are making more informed and educated decisions about their lives after university.

2. Students rank The Tab
the #1 media owner in the UK for
understanding students*
WHO ARE
?
*from a survey of over 2,500 UK undergraduate students conducted by Youthsight in November 2016

3. The world’s largest
student network
Monthly
unique
users
Facebook
likes
Universities
WHO ARE
?
3.5
Million 401.1m

4. Working with more than 1,200 students
For
BY
Students
Students

5. Providing a rich cross
section of uni life
We have an unrivalled
collection of UK
students online
We provide unique
engagement
of our 1.1M FB fans follow
a local uni page specific to
their uni, or a viral page
specific to their subject
Our FB fans click on
our content
more per month vs
engagement on viral sites
5x
Local fans
530k
Viral fans
250k
National fans320k

6. Entrepreneurship
DIVERSITYLEADership
INSERT SCREEN
CAPTAIN OF THE YEAR
INSERT SCREEN
SOCIETY OF THE YEAR
THE FOUNDERS 30
in EMPLOYER BRANDING
LEADING A revolution
gender equality
The future 100

7. Welcome to
The Future
The Tab’s
Careers Guides

8. UNINFORMATIVE, HARD TO ACCESS
CURRENT Careers INFORMATIONIS VAGUE,
and/or POTENTIALLY BIASED

9. THE RESULTS
Aren’t Great
students apply for jobs that do
not match their interests.*
within the first two years of
their graduate programme -
this figure has risen from 9% in
the last 12 months.**
FIVE
One in
QUIT
16% of graduates
graduates state that they made
the wrong decision when
accepting a job offer.*
THREE
TWO in
*Driving New Success Strategies in Graduate Recruitment, CEB, 2015
**The Institute of Student Employers (ISE) Development Survey 2017

10. Help every student in the country to make a more informed
decision about their career after uni.
MISSION
THE

11. A new generation of graduate careers guides. Inspired by our
unrivalled student insight, executed using our proven creative
expertise, and trusted by hundreds of thousands of UK students.
IDEA
THE

12. AND easy to use
THE The Careers Guides site will be designed and built by our in-
house design and technology team, with 2 page types:
The Landing Page: An overview of the individual Careers Guide
for each industry we are launching this year will be accessible
through this page, along with a brief description of how the
Careers Guides are structured and what their purpose is.
The Careers Guides: Each industry will have a single-webpage
Careers Guide in association with a single partner employer.
The page will contain role-by-role information, insights,
experiences and job opportunities. The design and structure of
these pages will natively put the partner employer front of
mind at all times and drive click-throughs to their site.
authoritative
COMPREHENSIVE
EXECUTION
will be
how the guides
Structured

13. THE Each Careers Guide will lead with a short introduction to the
industry and will be co-branded with the partner employer,
featuring a 100% viewable logo and CTA to their grad site.
Users will be able to toggle between information, insights,
experiences and job opportunities for each of the archetypal
roles in the industry. For example, in Advertising the options
would be Account Executive, Creative and so on.
Every role in every industry will be explained in detail with
fact-checked stats and first-hand accounts from a range of
recent graduates (all employees of the partner employer).
CAReers
The
guides
EXECUTION
AND easy to use
authoritative
COMPREHENSIVE

14. Information and INSIGHT
role-by-role
THE ROLE
A concise, jargon-free and
enticing summary of each
role and what type of
person it’s a great fit for.
WHAt you’ll
learn
Students are hungry for
roles which allow them to
learn transferable skills
and gain domain expertise.
SALARY bands
Money is not the most
important factor for most
graduates - but it’s still
extremely important.
HOURS
No generalised or broad
descriptions, like “long” or
“flexible” hours. Expected
working hours in numbers.
training
What will you be trained up
on? How long will it take?
What is the likely format?
What can you do with it in
the future?
progression
The most important factor
for many graduates. A
step-by-step pathway
section for every role.
culture
Often ignored, critically
important - particularly
for diversity. Honesty is
key here.
skill markers
A selection of custom-
created icons will indicate
the different skills required
for each role.
experiences
Trustworthy, relatable,
first-hand accounts of life
in the role from the partner
employer’s recent grads.
day-to-day
An hour-by-hour
breakdown of an average
day is a key insight students
have never had before.

15. Each partner employer will be guaranteed a
minimum number of views and click-throughs
from the Careers Guide for their industry
The Tab’s 2018 Careers Guides will be launched on 1st October. They
will be discovered by students and graduates via social, search and on
thetab.com - attracting a mix of passive/active potential applicants.
Our ambition is to make The Tab’s Careers Guides the most trusted,
influential and widely read graduate careers guides in the UK.
and
guaranteed clicksGuaranteed views

16. FIRST-hAND
TRUSTED
will Set THE GUIDEs APART
These 4 features
INSIGHT
ROLE-BY-ROLE A LONGER
TERM
stories VIEW
and

17. DESIGNMOBILE-FIRSTEASY to USE

18. PAGE
LANDINGThe

19. guidesCareersThe

20. RETAIL
TEACHING
SOCIAL WORK
RETAIL BANKING
ACCOUNTANCY
ADVERTISING
ARMED FORCES
CONSTRUCTION
ENGINEERING
FASHION
FMCG
RE-INSURANCE
MANAGEMENT
CONSULTANCY
INVESTMENT
BANKING
MEDIA
JOURNALISM
RECRUITMENT
LAW
in 2018!Launching
Danny Heath
get in touch
Graduate Recruitment Sales Director
danny@thetab.com