Brit Fryer_Portfolio_2016_Design_low

B R I T F RY E R
R E S U M E . P O R T F O L I O . FA L L 2 0 1 6

RESUME 3
BFRY INFOGRAPHIC 4
RACE CAR DESIGN 5-7
SOCIAL MEDIA DESIGN 8-9
ARENA GRAPHICS 10
MARKETING / SALES 11
POSTERS 12-15
LOGOS 16-17
GENERAL PRINT 18-19
It’s safe to say that art smacked me in
the face at a very young age. Just take a
look at the school bus that I drew when
I was 4, and to this day it hangs above
my mother’s television at her house in
suburban Pittsburgh.
the early days
inside this
portfolio

WORK EXPERIENCE
I’m a creative, organized and highly motivated professional graphic artist and content editor who enjoys nothing more than pushing forward,
learning new things and immersing myself in the task at hand. I’m a strong believer in the experimental process and that there is no substitution
for hard work. There’s no such thing as thinking too big, but there’s an inherent danger in not thinking big enough. My professional career began
as a page designer, editor and sportswriter at local newspapers — the best place to cut your teeth as a journalist. I’ve since morphed into a mod-
ern-day jack-of-all-trades, focusing on graphic design, content management, social media and putting clients’ vision in front of consumers and
industry decision-makers.
Graphic designer, content editor and consultant for FUEL, COR and Revolution sports management agen-
cies, conceptualizing and executing marketing, social media, sales and presentation materials to increase
their clients’ footprint in and out of their respective sports. As lead designer for Chip Ganassi Racing in
2012-13, the primary responsibility was conceptual and on-track designs of NASCAR and IndyCar race
cars, as well as digital and print design.
BFry Creative, Inc. Graphic Designer / Content Editor
January 2012 - Present
Senior Graphic Designer for a 180-employee NASCAR Sprint Cup Series organization, focusing on the
team’s creative for car designs, partnership presentations, communications, hospitality and merchan-
dise collateral, as well as internal documents. Launched redbullracingusa.com in January 2011, complete
with interactive tours of the cars, a Social Hub for fans and merchandise store.
Senior Graphic DesignerRed Bull Racing Team
January 2007 - December 2011
The Creative Director role encompassed graphic, page and production design for a weekly motorsports
tabloid. Managed a staff of five. Redesigned the print version’s format in January 2006 to accommodate
growing digital/social media platforms and younger readers.
Creative DirectorNational Speed Sport News
April 2004 - January 2007
SUMMARY
SKILLS
Creating
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Dreamweaver
HTML5 & CSS3
Writing
Editing
Social Media
Content Management
CONNECT
Brit Fryer
@bfrycreative
Brit Fryer
@BFryCreative
PERSONAL DETAILS
Name
D.O.B.
Location
Phone
E-mail
Brit Fryer
May 23, 1975
Charlotte, N.C.
704.904.7091
britfryer@hotmail.com
EDUCATION
College
Location
Date
Area of Study
West Virginia University
Morgantown, W.Va.
August 1993 - December 1997
Journalism (News-Editorial)
Full-time contracted graphic designer who played an integral role in the organization’s rebranding pro-
cess, transitioning from the Charlotte Bobcats to the Charlotte Hornets in October 2014.
> Designed a 48-foot long, three-panel timeline detailing the team’s history from 1987-2015. It hangs
above the 100 level inside Time Warner Cable Arena.
> Branded Hugo’s Hangout — a mascot-themed children’s play area on the 200 level of Time Warner
Cable Arena. Design pieces include pillar wraps, a selfie wall, video game area and general signage.
> Conceptualized and executed the First Time Kids campaign — designed to make kids’ first Hornets ex-
perience a memorable one. Design pieces include a popcorn box, button, kiosk wrap and print materials.
> Headed the Service Promise campaign, which is Hornets Sports + Entertainment’s customer service
pledge. Design pieces include customer service wall wraps, digital graphics and etched glass signage.
> Produced hardback, coffee table-style yearbooks for each individual player.
Charlotte Hornets Graphic Designer
August 2014 - June 2016

I’M INTERESTED IN ...
GRAPHIC DESIGN
SOCIAL MEDIA
CONTENT EDITING
MARKETING
REPORTING
NEWSPAPERS
CONTENT PRODUCTION
WEB DESIGN
MOTORSPORTS
LOGOS
JOURNALISM
CREATIVE
DIRECTION
CONTENT
MANAGEMENT
SPORTS
PRINT DESIGN
BRAND
DEVELOPMENT ADOBE AI/ID/PS
PRODUCTION
DESIGN
AP STYLE
MOUNTAIN OF EXPERIENCE
CREATING
READING
WRITING
BEING A DAD
WATCHING SPORTS
FACEBOOKING
INSTAGRAMMING
TWEETING
GOING TO HORNETS GAMES
PLAYING GOLF
GUZZLING MILKSHAKES
SNORING
USUALLY, I’M ...
SWAMP SWELLING
Oysters are great and all, but I discovered
my shellfish allergy in New Orleans.
I SAW THE WARDROBE MALFUNCTION
I’ve seen a ton of games, but nothing like Janet’s
halftime slip at the Super Bowl in Houston.
CULTURE SHOCKED
They called me “boy” and “Yankee” at my
first newspaper gig in Montgomery, Ala.
CHARLOTTE FOR 16 YEARS
Great weather, no potholes,
direct flights ... What’s not to like?
(REALLY) WILD & WONDERFUL
Yes, WVU is a party school, but it’s where
I learned to write and design properly.
NO, I DON’T SAY ‘YINZ’
Leechburg, Pa., not far from Pittsburgh,
was home until I was 18.
FAVORITE DESTINATIONS
San Fran’s food, culture and skyline edge out
NYC, New Orleans, San Diego and Miami.
Note: England and Spain are amazing,
but I only have so much room
on this infographic.
NEVER BEENBEEN
BRIT FRYER IN ONE INFOGRAPHIC
“You know I always wanted
to pretend I was an architect.”
GEORGE COSTANZA
I LEAN TOWARD ...

BRIT FRYER > > Race Car Design 5
Brit Fryer @bfrycreative Brit Fryer @BFryCreative
INDYCAR RACING
CHIP GANASSI RACING
NO.10 GE REVEAL
INDYCAR RACING
CHIP GANASSI RACING
NO.10 T MOBILE

INDYCAR RACING
CHIP GANASSI RACING
NO.10 BANANA BOAT
INDYCAR RACING
CHIP GANASSI RACING
NO.83 TRESIBA

NASCAR SPRINT CUP
CHIP GANASSI RACING
NO.1 MCDONALD’S
NASCAR SPRINT CUP
CHIP GANASSI RACING
NO.42 TARGET
NASCAR SPRINT CUP
CHIP GANASSI RACING
NO.1 LIFTMASTER
NASCAR SPRINT CUP
CHIP GANASSI RACING
NO. 1 BAD BOY BUGGIIES

BRIT FRYER > > Social Media Graphics 8
NATIONAL FOOTBALL LEAGUE
JARVIS LANDRY >> MIAMI DOLPHINS
HERO GRAPHIC
NASCAR
JAMIE MCMURRAY
DRIVER APPEARANCE GRAPHIC
NATIONAL BASKETBALL ASSOCIATION
CHARLOTTE HORNETS / TCBY
BIRTHDAY PARTIES PROMOTION
NASCAR / NATIONAL FOOTBALL LEAGUE
STARS AND STRIKES CELEBRITY BOWLING
PROMOTIONAL GRAPHIC

BRIT FRYER > > Social Media Graphics 9
NASCAR
JAMIE MCMURRAY
TALLADEGA PRE-RACE GRAPHIC
NASCAR
SPRINT ALL-STAR RACE
PRE-RACE GRAPHIC
NASCAR
JAMIE MCMURRAY
TALLADEGA POST-RACE GRAPHIC
NASCAR XFINITY SERIES
CHASE ELLIOTT CHAMPIONSHIP REPEAT
HERO GRAPHIC

BRIT FRYER > > Arena Graphics 10
TIMELINE BANNER NO. 1 (1988 - 1990)
TIMELINE BANNER NO. 2 (1991 - 2002)
TIMELINE BANNER NO. 3 (2013 - PRESENT)
Below is a three-panel timeline depicting the Charlotte Hornets’ history from the organization’s inception in 1988
to its rebirth in 2014. Each panel measures 16 feet in length and hangs above the 100 level inside Time Warner Cable
Arena in Charlotte, N.C.

BRIT FRYER > > Marketing / Sales Materials 11
FUEL SPORTS
MANAGEMENT GROUP
CORPORATE DECK
SELECT PAGES
COR SPORTS MANAGEMENT
CORPORATE DECK
SELECT PAGES
REVOLUTION SPORTS
MANAGEMENT
MELVIN GORDON
ATHLETE PROFILE

BRIT FRYER > > Posters 12
INDYCAR/INDIANAPOLIS500>>CHIPGANASSIRACING/TARGET>>VICTORYPOSTER

NATIONALBASKETBALLASSOCIATION>>CHARLOTTEHORNETS/TCBY>>BIRTYDAYPARTIES

AMERICARNALIVE>>RAYEVERNHAM/FUELSPORTSMANAGEMENTGROUP>>CARSHOW

CHASEELLIOTT>>FUELSPORTSMANAGEMENTGROUP/NASCAR>>CHAMPIONSHIPPOSTER

BRIT FRYER > > Logos / Word marks 16
NATIONAL FOOTBALL LEAGUE / NASCAR
STARS AND STRIKE CELEBRITY BOWLING
EVENT LOGO
COMMERCIAL REAL ESTATE
HOWELL INSURANCE AND CONSULTING
COMPANY “SHIELD”
CHARLOTTE HORNETS
FIRST TIME KIDS WORD MARK
NASCAR
LOOSE OFF FANTASY NASCAR
CORPORATE WORD MARK

BRIT FRYER > > Logos / Word marks 17
YOUTH BASKETBALL
PITTSBURGH RISE BASKETBALL CLUB LOGO
PUBLIC EDUCATION
COLLINSWOOD LANGUAGE ACADEMY
SCHOOL LOGO
PUBLIC SAFETY
NORWALK (CONN.) POLICE DEPARTMENT
K9 UNIT LOGO
CHARLOTTE HORNETS
HORNETS HUB LOGO
NPDK9UNIT

FUEL SPORTS
MANAGEMENT GROUP
NASCAR
CHASE ELLIOTT FOLDED
MARKETING PIECE
BACK COVER
FRONT COVER
BRIT FRYER > > General print design 18
INSIDE CENTERSPREAD
NATIONAL BASKETBALL
ASSOCIATION
CHARLOTTE HORNETS
AADVANTAGE / CITI FINANCIAL
CREDIT CARD

BRIT FRYER > > General print design 19
REDBULLRACINGTEAM>>NASCAR>>HOLIDAYPARTYINVITATION
RED BULL RACING TEAM >> NASCAR >> GRAFFITI INVITATION
CHIP GANASSI RACING >> SPORTS CARS >> CHEVRON

Brit Fryer_Portfolio_2016_Design_low

Brit Fryer_Portfolio_2016_Design_low

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (11)

Similar to Brit Fryer_Portfolio_2016_Design_low

Similar to Brit Fryer_Portfolio_2016_Design_low (20)

Brit Fryer_Portfolio_2016_Design_low