4. What You’ll
Learn: Simple technical and technique
tips to get started today.
Which types of video are a good
fit for what you’re trying to achieve
in your business.
The three different types of
video that are the best place to
start when you are adding video
to your marketing.
6. 2 0 1 8 B U S I N E S S D E V E L O P M E N T S E R I E S
Who is
Brighton
West?
7. Why
Video
Video on a landing
page can increase
conversions by
80% or more.
Having a video on
a landing page
makes it 53 times
more likely to
show up on page
1 of the SERP.
Viewers retain
95% of a message
when they watch it
in a video
compared to 10%
when reading it in
text.
59% of senior
executives agree
that if both text
and video are
available on the
same topic on the
same page, they
prefer to watch
video
Know / Like /
Trust
established by
video.
8. What You’ll
Learn: Simple technical and technique
tips to get started today.
Which types of video are a
good fit for what you’re trying
to achieve in your business.
The three different types of
video that are the best place to
start when you are adding video
to your marketing.
12. What You’ll
Learn: Simple technical and technique
tips to get started today.
Which types of video are a good
fit for what you’re trying to achieve
in your business.
The three different types of
video that are the best place
to start when you are adding
video to your marketing.
19. What You’ll
Learn: Simple technical and
technique tips to get started
today.
Which types of video are a good
fit for what you’re trying to achieve
in your business.
The three different types of
video that are the best place to
start when you are adding video
to your marketing.
24. What You
Learned: Simple technical and technique
tips to get started today.
Which types of video are a good
fit for what you’re trying to achieve
in your business.
The three different types of
video that are the best place to
start when you are adding video
to your marketing.