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- 1. Mentioning Nissan in Social Media • Any communication about Nissan employees, suppliers, competitors, customers, services or products. • Disclose your relationship using #employee, #employer or #ad in every post, tweet, update, etc. • Be honest & accurate. • Respect copyrights, trademarks, privacy & confidentiality. • Avoid rumors, defamation & profanity.
- 2. Mentioning Nissan in Social Media • Transparency: Disclose material connections to the company. • Accuracy: Communicate truthful information. • Honesty: Avoid misleading or deceptive communication. • Respect: Recognize personal and property rights. • Loyalty: Communicate in a positive way to benefit the company and/or the company’s products.
- 3. Nissan Social Media Marketing
- 4. Nissan Social Media Marketing
- 5. 5 Brianna Kirby Social Media Support Specialist Customer Engagement Nissan North America Tech Talk: Visual Storytelling
- 6. 6 Social Support at Nissan North America Social Command Center Launched December 11, 2014 Product quality insights, real-time conversation, analytics, sales leads Live event tracking, competitive benchmarking Crisis management, brainstorming
- 7. 7
- 8. What is it? A fun and quirky way to share your life with friends through a series of pictures. • Transform images into memories • Social media platform creating a world more connected through photos. • Easy way to share pictures on several platforms at once
- 9. 9 Instagram: Who uses it? All numbers approximate as of August 2015- Pew Research Center
- 11. 11 Instagram fun facts All numbers approximate as of June 30, 2015.
- 12. 12 Who’s got the most followers?
- 13. 13
- 14. Queen B
- 15. 15 Who should I follow?
- 17. 17 How do you use it?
- 19. 19 Privacy
- 20. Hashtags • A way social media users can tag their posts with keywords, which in turn make them easier for social networks to organize and users to search. • Used to involve oneself in a larger conversation
- 22. 22 Engagement
- 23. 23 Social Support on Instagram
- 24. Let’s Talk DON’Ts… • Be a Ghost Follower • Over-Post • Over Hashtag
Editor's Notes
- KK introduction, brief background
- Social Media Command Center on 6th floor; 7 full-time moderators 10-7 weekdays, 8-5 weekends 12 Facebook pages: Nissan, Infiniti, Canada + all model pages 10 Twitter handles: including 2 dedicated customer support handles 2 Google+ accounts 4 Instagram accounts 3 YouTube channels
- How many of you have an Instagram account? How many of you are active on Instagram – posting AT LEAST once a week? How many of you take pictures? So, why not share them in a visually pleasing way?
- Common Phrases: Capturing Moments Visual Storytelling Instagram Definition: Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos. CREATION: Remove the ideas that mobile cameras take mediocre photos Ease in uploading multiple pics to multiple platforms Remove the “clunk” of the uploading process Source: https://instagram.com/about/faq/
- Generations BST – focus on demographics The highest age demographic of users is from ages 18-29 and has been for a while. (More Tech savvy) Important to note about demographics: 26% of users make less than $30,000/ year. 24% of users have graduated from college 28% of users live in urban areas. Important note: Other demographics are increasing as well. Article from SproutSocial: http://sproutsocial.com/insights/new-social-media-demographics/#Instagram
- TIMELINE Started on October 6, 2010 Hit 1 million users in December of 2010. “Filters” were introduced in September 2011. (4 filters only). Made “iPhone App of the Year” by Apple in December 2011. Became available to Android users in April 2012. Acquired by Facebook in April 2012. Launches “Photos of You” in May 2013 (we’ll touch on that later) Introduces video in June 2013 (15 seconds) Introduces Instagram Direct in December 2013 Introduces “creative” tool in June 2014 Introduces “Discovery and Caption Editing” in November 2014 Supports Landscape and Portrait Formats in August 2015 Information collected from Instagram Press: https://instagram.com/press/ Photos: http://www.buzzfeed.com/pablovaldivia/instagram-filters-you-wish-existed#.yeVNVvYeD http://blog.instagram.com/post/128118165112/150901-instagram-news-direct-v2 http://blog.instagram.com/post/127722429412/150827-portrait-and-landscape
- Following Slides information taken from http://www.statista.com/statistics/421169/most-followers-instagram/ and numbers modified by Instagram.
- On August 24, 2015 – Kim Khardashian West’s follower count became breaking news!
- EVERYONE has one, so why not follow them? What are you interested in? They probably have an Instagram account.
- Under the Settings gear: Edit Profile: Instagram display and username, LINK, Bio, email, phone number and gender. Posts You’ve Liked: Easy access to posts you like on your timeline Private Account – Mark Account as Private – will discuss later Linked Account – Used to easily posts pictures to multiple sites at once if linked Push Notification Settings – turn notificatons off or select to get them from people you follow/everyone Cellular Data – Default or “Use Less Data”
- Two views: Computer and Phone. Phone – more functionally/most used. Computer – can view profiles, search, edit, comment and like. Cannot upload. Gear - Settings Top – follower count Dots – grid view Lines – Steaming Timeline View Locator – Location Device Small Profile – Photos of You Bottom – House – Timeline Magnifying Glass – Search Heart – Notifications (follower requests, likes, and comments) Profile – Your Profile LINK: Important – Only clickable link on you can post. MUST be used wisely
- Take “selfie” with crown and do a step-by-step on how to upload a photograph. Lead into Privacy by telling audience they will not be able to search photo without following me.
- Privacy: Only approved followers can like/comment on your uploaded photos. Comments left on public photos will be seen. When sharing Instagram posts on other social platforms, a URL will link to the post. The post still may still not be visible to those who do not follow you. Blocking (then unblocking) a follower disables them from following you. Hashtags: Cannot be seen by the larger community of users – only followers. Taken from Instagram Privacy and Safety Center
- Hashtags: Started in 2007 by a Google employee, Chris Messina, via Twitter. Great way to track social media reach when advertising/marketing. Instagram: Hashtagging on Instagram is great if you want to see photos similar to the ones that you’ve taken. Simply hashtag the picture you took and it will create a link to a page with other pictures of the same subject. http://sproutsocial.com/insights/how-to-use-hashtags/ Very Popular for: Television shows – bottom of screen Major Events – weddings, games, etc. Brand Promotion – utilize trending hashtag or create original hashtag
- Rules of #TBT Past: Think 3+ years old, and ideally, 20+ Relevant/Relatable: Relevant to your business and your audience Appealing: Fun, funny, catchy, nostalgic, or otherwise cool Interesting: Especially to people outside your company (besides your mom) Shareable: Great #TBTs make others look cool for re-sharing Exciting: Choose subjects that create interest, discussion and even excitement http://blog.hubspot.com/marketing/throwback-thursday-guide-tbt Instagram Post: https://instagram.com/p/7vsax4NjNS/?taken-by=theellenshow #TGIT: ABC revived the trend in July, aggressively using #TGIT (Thank God It's Thursday) to tout its all-Shonda-Rhimes-produced Thursday fall lineup
- Forrester, a top research and advisory firm, analyzed more than 3 million user interactions with more than 2,500 brand posts on seven social networks. Instagram posts generated a per-follower engagement rate of 4.21 percent. Instagram delivered brands 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. http://sproutsocial.com/insights/5-instagram-stats/
- Offer support on Instagram for Nissan USA, Infiniti USA, Nissan Canada and INFINITI Canada. Due to Instagram being owned by Facebook, we can direct customers to Private Message us here.