The document discusses re-envisioning enrollment management at the University of Texas at Austin to make it more student-centered and accessible. It proposes implementing a 3-part plan: 1) Increase access to serve non-traditional students, 2) Use technology to enhance the student experience and appeal to digital natives, and 3) Dismantle department silos through a centralized administrative office. The goal is to promote agency, access, diversity, transparency, and efficiency through a more cohesive enrollment process.

1. RE-ENVISIONING ENROLLMENT MANAGEMENT
AT THE UNIVERSITY OF TEXAS AT AUSTIN
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2. MISSION

3. A Student-Centered Approach to
Enrollment Management:
Informed by a need to provide equity
in access and serve the new
traditional student.

4. HISTORY OF ACCESS TO HIGHER EDUCATION
Figure 2. History of Access to Higher Education. ("History of the FAFSA and need analysis," n.d.; "History of student financial aid," n.d.; Murch, 2010; Suri, 2013)

5. OPPORTUNITIES FOR CHANGE
Education as a Public Good
Calls for Access and Inclusion
Changing Demographics
Figure 1. Changing Student Demographics in Higher Education. (Smith, 2009)
Fall Enrollment in Higher
Education Institutions

6. THE DIGITAL DIVIDE
% of American Adults
Who Use the Internet
THE DIGITAL DIVIDE
Figure 3. Digital Natives and Internet Access. (Perrin & Duggan, 2015)

7. Family Peers Institutional
Characteristics
Institutional Fit Institutional
Communications
COLLEGE CHOICE INFLUENCES

8. Institutional
Communications
• Specific marketing strategy
• College catalogues and view books
• Investment in research and planning
• Communication with parents
• Social media
• Online web content
• Admissions portals
COLLEGE CHOICE INFLUENCES

9. A NEW
TRAJECTORY

10. Access to Education as a Human Right
Education serves both a public and
private interest. There exists a symbiotic
relationship between education and
society, where an educated citizenry is
beneficial for society.

11. Increase access
to serve the new
traditional student
Implement a
student-centered
approach
to enrollment
management
Use a
technologically rich
infrastructure
to enhance student
experience and
appeal to digital
natives
OBJECTIVES
1
2
3
Dismantle Silos
Facilitate the Democratization of
Knowledge
Foster Procedural Agency

12. VISION TO INTERVENTION
Successful precedents at the University of Minnesota
and The University of Texas at San Antonio
+
High tech & high touch accessible
website & kiosks around campus
Re-imagined centralized administrative
office (PCL, MAI, SSB, SAC)

13. CHALLENGE OPPORTUNITIES
Training
Politics
Stakeholders
Funding
Placement
Space
Accessibility

14. THE INTERVENTION

15. PLACEMENT AND FUNDING

16. ANTICIPATED OUTCOMES

17. AGENCY
ACCESS
DIVERSITY
TRANSPARENCY
EFFICIENCY

18. • Transparency in the articulation of financial costs and
financial aid options
• Accessibility for low socioeconomic students
• Accessibility for new traditional students
• Provide a more cohesive/streamlined enrollment
management experience
ANTICIPATED OUTCOMES