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Gap in Care
EVIDENCE	
  
BASED	
  
CARE	
  
Difficult	
  to	
  access	
  
Cumbersome	
  
Hard	
  to	
  apply	
  
Actual	
  
Care	
  20%	
  
It takes 7-10 years for
proven therapies to be implemented
Wasted Care
$2.2	
  Trillion	
  Annual	
  
$1.2	
  Trillion	
  on	
  
unnecessary,	
  wrong	
  	
  
or	
  wasted	
  care	
  	
  
1,451 hospitals failed their quality initiatives
Everyone is trying to solve this problem
The	
  solu?on	
  starts	
  at	
  the	
  bedside	
  
Put	
  another	
  picture	
  here	
  
Patient Testimonial
“After going to 3 doctors with no
improvement, I thought I was going to die.
Dr. Fengler knew what was wrong and
showed me the risks to me and my baby.
Once I saw the numbers, I knew I could live
through this. It put me at ease.”
MADIA COOPER
African Dance Professor
First-Time Parent-July 2015
	
  
Supports content in all facets of healthcare.
Guideline Experts
Content Partners
Multiple Channels for Revenue.
JOB BOARD
SUBSCRIPTION
USERS
LICENSED
Hospitals/Clinics
FREEMIUM
USERS
Ad Fulfillment Tiers
DIRECT ADVERTISERS
PARTNER NETWORKS
SOCIETY ADVERTISERS
-Medical Societies
-Conferences
-Educational Institutions
SYNDICATED NETWORKS
$1+ per Ad
$0.25-2.00 per Ad
$250-1,000 per month
Ads get filled Top-Down
Tier
1
2
3
4
$0.05-0.20 per Ad
Revenue Partners
EquityHealth
User
Experience
Identity
Mgmt
Advertising
Platform
Scalable Technology
Interface
Demand
Gen
Revenue
Capture
Integrated,
Modular
Platform
The Competition
The Competition
Epocrates: sold to AthenaHealth in 2013 for $293 Million.
The Competition
UpToDate: $200 Million in annual revenue.
3 year financial model
USERS REVENUE
FREEMIUM $0.20-0.60/use
SUBSCRIPTION $12/user/month
LICENSED $10/user/month
	
  
46%
8%
46%
80%
3%
17%
EvidenceCare Team

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