2. The client: American lung association
Overview of the client.
Who are they, when did they start, why did they start, what do they do, how are
they funded?
The American lung association is a company that are trying to help Americans
breathe easier. There main aim is to fight for healthy lungs and healthy air. They
are focused on eliminating tobacco use and other related lung diseases. They
started 112 years ago. In 1904 it was a nationwide organization to fight a single
diseases. Determined to battle what was called the ‘white plague,’ a group of
doctors and concerned citizens formed the first voluntary health agency in
America, the national association for he study and prevention of tuberculosis, later
to become the American lung association. They are funded by donations by people
who want to help with their cause.
3. The issues:
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
What are some of the impacts they have managed to achieve?
What are they still hoping to achieve?
The issues American lung association are stopping smoking, to take away the risk
of people getting lung cancer or any diseases that evolve your lungs. There vision
is to free the world from lung disease. The American lung association have a team
called team turquoise which has 46,000 voices strong and growing everyday. They
have put $10 million specifically for lung cancer research with a focus on projects
designed to cure and prevent and relieve suffering associated with lung cancer.
They are making a difference for more than 400,000 Americans currently living
who have been diagnosed with lung cancer. They have helped educate and support
through the lung help line to more than 220,000 people, helping smokers quit and
supporting those impacted by lung disease. 88 cent of every dollar that is donated
goes to the program services, in 2014 they raised $9 million for research seeking
treatments and cures for lung diseases, including asthma, COPD and lung cancer.
The white house honored a volunteer and recipient of a double lung transplant as
4. The issues:
(issue continued)
a champion of change. This same person is working on the front lines to protect
our health in a changing climate. They are hoping to beat lung cancer and then
cancer in general. They also do lung force walks which take place across the
country and they raise money to help them beat cancer. They want to improve
the air we breathe so it will not cause or worsen lung cancer. They want to
reduce the burden of lung disease on individuals and there families. They want to
get rid of tobacco and tobacco related diseases. Finally accelerate fundraising
and enhance organizational effectiveness to support the urgency of there
mission.
5. Facts and figures:
Use this space to highlight key facts and figures related to your client and the
social issue you are trying to tackle. These could be very useful later on in your
project as you try to raise awareness.
Every year in the U.S. more than 480,000 people die from tobacco use and
exposure to second hand smoke.
Thousands of kids pick up tobacco for the first time every day.
Secondhand smoke causes more than 41,000 deaths each year.
Smokeless tobacco are known to cause cancer.
There are more then 7,000 chemicals in tobacco.
Out of the 7,000 chemicals at least of 69 of them are known to cause cancer.
There are approximately 600 ingredients in cigarettes.
American Indian and Alaska native men and women have a higher percentage of
smoking related deaths from heart diseases and stroke than white men and
women.
About 1 in five African-Americans smoke menthol cigarettes. Menthol in
cigarettes makes it easier to start smoking and harder to quit.
Smoking is directly responsible for 80 percent of lung cancer deaths in women.
In 2012 the five biggest smokeless tobacco manufactures spent $435.7 million on
advertising and promoting.
On average smokers die 10 years earlier than non smokers.
