Use QFD to align product specifications with customer needs

1. QUALITY FUNCTION DEPLOYMENT (QFD)
Often, businesses conduct Voice of the Customer (VOC) research, only to
find that engineers and others struggle with what to do with the results.
QUALITY FUNCTION DEPLOYMENT (QFD) solves this problem.
QFD provides a critical link between customer needs and product
specifications and creates a road map for design teams. QFD is used
everywhere.
„„Innovators use QFD to add rigor and structure to the development
process, concentrating the team’s attention on solving the most
critical customer needs.
„„Engineers use QFD to identify the right technical specifications
when designing a product.
„„Customer experience professionals use QFD to establish
performance measures for providing outstanding customer service.
„„Design for Six Sigma practitioners use QFD to isolate critical-to-quality
metrics (CTQ) as part of the “Measure” stage of the Define,
Measure, Analyze, Design, Verify (DMADV) framework.
Applied Marketing Science (AMS) can help you use QFD to translate
the Voice of the Customer into product reality. Our experience with
QFD is as old as our firm, based on principles articulated by our co-founder,
Dr. John Hauser of MIT’s Sloan School of Management, in his
landmark 1988 Harvard Business Review (HBR) article, “The House of
Quality.” Dr. Hauser’s work in new product development established
QFD as a best-practice around the world, and his paper remains one
of HBR’s most frequently ordered reprints.
Our QFD approach is easy and painless. Thanks to smart technology
solutions and streamlined process steps, AMS gets you through QFD
in as few as two days.
Start using QFD in your innovation process. Contact us today.
“
”Lou Cohen,
Author and QFD Expert
303 WYMAN STREET
WALTHAM, MA 02451
(781) 250.6300 p
(781) 684.0075 f
www.ams-inc.com
info@ams-inc.com
QFD
provides
a perfect
bridge
between
marketers
and
engineers.
It brings
together
words and
numbers, so
everyone is
happy.