The document discusses Quality Function Deployment (QFD), a planning tool used to fulfill customer expectations. QFD focuses on capturing customer requirements and uses them to drive product development. It involves forming cross-functional teams to evaluate new or existing products. Benefits of QFD include reduced costs, shorter development times, improved quality and customer satisfaction. QFD promotes a customer-driven, team-based approach to product design and documentation.

1. Applications of QFD in
Self Assessment of Programs
Presented by Muhammad Moin Uddin Ali Khan

2. Quality Function Deployment (QFD)
 Quality function deployment (QFD) is a planning tool used to fulfill customer
expectations.
 It is a disciplined approach to product design, engineering and production and
provides in-depth evaluation of a product.
 QFD focusses on customer expectations or requirements, often referred to as the
voice of the customer.
 QFD is a team-based management tool in which customer expectations are used
to drive the product development process.

3. The QFD Team
 There are two types of teams
 New product
 Improving an existing product

4. Benefits of QFD
 Reduce start-up cost
 Reduce product development time
 Improve product quality
 Improve customer satisfaction

5. Customer Driven
 Creates focus on customer requirements
 Uses competitive information effectively
 Prioritizes resources
 Identifies items that can be acted upon
 Structures resident experience/information

6. Reduces Implementation Time
 Decreases midstream design changes
 Limits post introduction problems
 Avoids future development redundancies
 Identifies future application opportunities
 Surfaces mission assumptions

7. Promotes Teamwork
 Based on concensus
 Creates communication at interfaces
 Identifies actions at interfaces
 Creates global view out of details

8. Provides Documentation
 Documents rationale for design
 Is easy to assimilate
 Adds structure to the information
 Adapts to changes(a living document)
 Provides framework for sensitivity analysis

9. Typical Example

11. Absolute Weight
 Calculated by multiplying the importance to customer, scale-up factor, and sales point:
Absolute Weight=(Importance to Customer)(Scale-up Factor)(Sales Point)

12. Relative Weight
The relative weight for each technical descriptor is determined by taking the dot
product of the column in the relationship matrix and the column for absolute weight in
the prioritized customer requirements.

13. Conclusion
 It is an effective management tool in which customer expectations are used to
drive the design process.
 An orderly way of obtaining information and presenting it
 Shorter product development cycle
 Considerably reduced start-up costs.
 Fewer engineering changes
 Reduced chance of oversights during the design process
 An environment of teamwork
 Consensus decisions.
 Preserves everything in writing.