Google is your new business card

1. Personal Branding Bret L. Simmons, Ph.D.

2. Metanoia

3. December 9-10, 2010 Reno, Nevada

4. My Brand (partial) simmonsb@unr.edu bret.simmons@gmail.com http://www.google.com/profiles/bret.simmons www.bretlsimmons.com http://bretsimmons.posterous.com/ www.twitter.com/drbret http://www.linkedin.com/in/bretsimmons http://www.facebook.com/bretsimmons http://www.youtube.com/user/eustress http://www.vimeo.com/bretsimmons http://www.slideshare.net/bretlsimmons

5. Tentative Agenda Today Introduction to Personal Branding Philosophy and Operating Principles New Rules of Marketing Define your value E-mail, Google Profile, LinkedIn Next Time Blogging, Twitter

6. Disclaimers 

8. Online Experience

10. Excellence is a form of deviance DO things your peers are not willing to do

11. Permission

12. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)

13. Personal Brand The reasons why people spread the word about your value.

14. Is your cart before your horse?

15. Social Media You must be personal and conversant

16. Lead with value Wrap the personal around your value

17. Value Not Personality Remarkable

18. Web 1.0, 2.0, 3.0 3 2 1 Semantic Conversant Broadcast

19. Interruption vs. Permission

20. ContentConversation

21. ContentandInboundMarketing

22. Consistently Contribute Value

23. Transparency

24. New business card www.namecheap.com

25. Name - Picture - Purpose

27. Linkedin

28. Blog

29. Twitter

30. Facebook

32. Integrate

34. Google Profile, LinkedIn http://www.google.com/profiles/bret.simmons http://www.linkedin.com/in/bretsimmons

35. Lies http://www.facebook.com/bretsimmons

36. Twitter is a broadcast medium

38. Link to your business or blog

39. Contribute value

40. Acknowledge value others contribute

41. Introductions in Twitter, connections offline

42. Be strategic

49. Benefits of Blogging Clarity Consistency Challenge Community Commitment

50. What to blog about? Own your own business Work for someone else

51. Some Examples http://sheridanstoryart.com/ http://marketforcause.com/ http://sharonmarkovsky.wordpress.com/ http://professionaltrainer.wordpress.com/ http://www.dream2clean.com/ http://blog.kemplerdesign.com/ http://www.greatleadershipbydan.com/ http://michaelhyatt.com/ http://www.kevinmd.com/blog/ http://www.riverpoolsandspas.com/ http://thephotoenthusiast.com/ http://www.biggby.com/ http://www.sandsregency.com/

52. Social Media Revolution Link http://www.youtube.com/watch?v=NhPgUcjGQAw

53. DO IT!

54. Questions?