Content marketing

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How content marketing is a critical component of your business' marketing success.

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  • Social media helps you be found on the internet. It protects your online reputation, and helps to qualify your business. It also helps to build your online reputation.
  • Social media helps you engage with your prospective customers. Overall, it is a rare opportunity to be the first & to control social media in your space.
  • Content marketing

    1. 1. Content Marketing
    2. 2. About Buzz12 <ul><li>Helping companies and institutions create and execute content marketing strategies since 2009. </li></ul><ul><li>Partner Phyllis Neill 20+ years’ marketing and management </li></ul><ul><li>Partner David Sher, 35+ years’ Co-CEO of AmSher </li></ul>
    3. 3. Why content marketing? “Soft” reasons: <ul><li>The ways that people want to be communicated with are changing! </li></ul><ul><li>Why it works for BtoB companies: </li></ul><ul><ul><li>Size: FB close to 900 million people; 3 rd largest country in world behind India and China (as of 11/3/10) </li></ul></ul><ul><ul><li>People distrust “traditional” advertising and seek their friend’s opinions on purchases </li></ul></ul><ul><ul><li>Word-of-mouth always been strong; now with social media, it’s exponential </li></ul></ul>
    4. 4. Why content marketing? “Hard” reason #1: Helps you be found
    5. 5. Why content marketing? “Hard” reason #2: Engage prospects
    6. 6. Why content marketing? “Hard” reason #3: Show off expertise
    7. 7. Why content marketing? “Hard” reason #4: Drive prospects to your web site!
    8. 9. Research & strategy
    9. 10. Content & SEO
    10. 11. Reputation & analytics
    11. 12. <ul><li>Good, quality content frequently updated </li></ul><ul><li>Email opt-in list!! </li></ul><ul><li>How do you build opt-in list? </li></ul><ul><li>Clients </li></ul><ul><li>Prospects (ask first) </li></ul><ul><li>Export Linkedin contacts (ask first) </li></ul><ul><li>Create content giveaway in exchange for email address </li></ul>Most valuable assets:
    12. 13. Buzz12 resources: <ul><li>Sign up for newsletter at our website, www.buzz12.com </li></ul><ul><ul><li>www.facebook.com/buzz12 </li></ul></ul><ul><ul><li>www.twitter.com/buzz12 </li></ul></ul><ul><ul><li>www.twitter.com/phyllisneill </li></ul></ul><ul><ul><li>www.youtube.com/buzz12pow </li></ul></ul><ul><ul><li>www.plus.google.com </li></ul></ul><ul><li>You can download this presentation at www.slideshare.net/buzz12 </li></ul>

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