What encoding and decoding is and how I'm going to use it

1. Encoding & Decoding

2. Encoding
Media products like films, musc videos, games ect. all have hidden messages. This is
called Encoding, it's where whoever is making the media product what the audience
to see or take away a message from the film. This could range from new perpectives
on social issues to how people should be viewed in the eyes of the law or society. They
encode these hidden meanings and message through using conventions or even
challenging conventions, through the mise en scene used, the language used by
characters or even the costumes that the characters are wearing.
In my movie trailer I would like to encode it to show that women are powerful and
just as powerful as men. Usually in the media and under the eyes of society women
are seen as inferior and vulnerable. I want to show that women are indeed the
opposite and that all people are equal. I'm going to show this by having a female as
the villain in the trailer and not a male, I'll represent her as very strong and
powerful and also resilient. The males are going to be the vunrable characters in this
trailer and will be trying to escape from the villain.

3. Decoding
Decoding is the way the audience take messages from the media product. So the
product could be a magazine front cover with a female model on as the main image.
The audience could take one look at the magazine automatically think that the
message that the magazine is saying is that this is how females should look, tall, thin
and beautiful with glamorous clothing. If the media product is successfully encoded
then it will be successfully decoded to get the intended message or meaning across.
Decoding could take so many different routes that when the media product is made
that it can't be decoded in any negative ways.
When it comes to the audience decoding my trailer I hope they do decode it to say that
women are powerful and strong but as long as there's no negative messages or
meanings that the audience tak away then it would be a successful traile