Socialbakers: Measuring What Matters, Social Matters HK 2014

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Measuring What Matters: What metrics really count - The Evolution of Performance Metrics - Measuring ROI - The Value of Real-Time Content Speaker: Simon Trilsbach, Vice President, APAC, Socialbakers

Marketing

Photo by danielfoster437 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/17423713@N03
Created with Haiku Deck

Our mission is to help marketers
measure & optimize their social media
(and save a ton of their time doing it)

Photo by niallkennedy - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35034351734@N01
Created with Haiku Deck

Social is changing all the time
Facebook Interactions 2013 vs. 2014
June 2014
7.9 %
14.7 %
2.6 %
31.1 %
43.8 %
Brands
Media
Sport
Celebrities and
Entertainment
Others
June 2013
10.3 %
4.7 %
1.3 %
14.1 %
69.6 %
Brands
Media
Sport
Celebrities and
Entertainment
Others

The job has changed from…
Create Content Publish

To…
Promote
Optimize
Analyze Create Content Optimize Publish
Respond React

Photo by guilherme-pavan - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/44869649@N06
Created with Haiku Deck

The wise learn many
things from their
enemies
Aristophanes

Photo by Krystal T - Creative Commons Attribution License https://www.flickr.com/photos/54511190@N05
Created with Haiku Deck

Photo by | Tico| tmf photography. I`m back !!! - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/62744172@N05
Created with Haiku Deck

$Foundation metrics for the Enterprise Metrics for Execu.ves Revenue Impact Market Share Customer Sa.sfac.on Metrics for Lawyers Social Liability Social Risk Metrics for HR Policy Infrac8ons Social Recruitment Metrics for Sales Social Referrals Cost per Social Lead Lead to Close Dura.on Metrics for Customer Service Social Inquiries Resolu8on Rate Cost savings per Social enquiry$

Photo by Curtis Gregory Perry - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/33124677@N00
Created with Haiku Deck

Smart Storytellers HK
Canon Hong Kong
Number of Page Posts
Number of Posts Interactions
0
Hello Kitty Web Store
Sony Mobile HK
HKTDC
香港貿發局
EGL Tours
東瀛遊
VitaVitasoy
維他維他奶
Crabtree & Evelyn
Hong Kong
The Mira Hong Kong
Pandora Hong Kong
Chow Tai Fook
周大福官方專頁

Photo by Sturla - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/31831800@N00
Created with Haiku Deck

Top 3 Socially Devoted Brands in HK
258 194 113

Photo by 16 Miles of String - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36378366@N00
Created with Haiku Deck

Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00
Created with Haiku Deck

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Socialbakers: Measuring What Matters, Social Matters HK 2014

3. Photo by danielfoster437 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/17423713@N03 Created with Haiku Deck

4. Our mission is to help marketers measure & optimize their social media (and save a ton of their time doing it)

5. Photo by niallkennedy - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35034351734@N01 Created with Haiku Deck

6. Social is changing all the time Facebook Interactions 2013 vs. 2014 June 2014 7.9 % 14.7 % 2.6 % 31.1 % 43.8 % Brands Media Sport Celebrities and Entertainment Others June 2013 10.3 % 4.7 % 1.3 % 14.1 % 69.6 % Brands Media Sport Celebrities and Entertainment Others

7. The job has changed from… Create Content Publish

8. To… Promote Optimize Analyze Create Content Optimize Publish Respond React

9. Performance metrics are also changing

10.

11.

12. Photo by guilherme-pavan - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/44869649@N06 Created with Haiku Deck

13. The wise learn many things from their enemies Aristophanes

14. Photo by Krystal T - Creative Commons Attribution License https://www.flickr.com/photos/54511190@N05 Created with Haiku Deck

15. ROI….. MEH Scott Monty Gary Vaynerchuk

16. Photo by | Tico| tmf photography. I`m back !!! - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/62744172@N05 Created with Haiku Deck

17. Foundation metrics for the Enterprise Metrics for Execu.ves Revenue Impact Market Share Customer Sa.sfac.on Metrics for Lawyers Social Liability Social Risk Metrics for HR Policy Infrac8ons Social Recruitment Metrics for Sales Social Referrals Cost per Social Lead Lead to Close Dura.on Metrics for Customer Service Social Inquiries Resolu8on Rate Cost savings per Social enquiry

18. Photo by Curtis Gregory Perry - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/33124677@N00 Created with Haiku Deck

19.

20.

21.

22.

23. Smart Storytellers Preview

24. Smart Storytellers HK Canon Hong Kong Number of Page Posts Number of Posts Interactions 0 Hello Kitty Web Store Sony Mobile HK HKTDC 香港貿發局 EGL Tours 東瀛遊 VitaVitasoy 維他維他奶 Crabtree & Evelyn Hong Kong The Mira Hong Kong Pandora Hong Kong Chow Tai Fook 周大福官方專頁

25. Photo by Sturla - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/31831800@N00 Created with Haiku Deck

26. Socially Devoted

27. Top 3 Socially Devoted Brands in HK 258 194 113

28. Photo by 16 Miles of String - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36378366@N00 Created with Haiku Deck

29.

30. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck

Socialbakers: Measuring What Matters, Social Matters HK 2014

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