2. All That Matters is Asia’s leading business-to-business-to-fan experience. The four day festival brings together senior
executives from the Music, Sports, Digital Entertainment and Marketing industries all under one roof to provide unique
networking opportunities and cross-industry collaboration and insights. Hosted in the MasterCard Theatres and ArtScience
Museum at the iconic Marina Bay Sands, the three day conference featured global-level speakers from across the
entertainment industry spectrum providing insight and debate to more than 1,200 delegates. At night, the Music Matters
festival rocked Singapore before thousands of music lovers with more than 70 shows from 38 hand-picked bands from around
the world.
In it’s 11th year with a new
venue and a new date,
here’s a snapshot of who
attended:
● Over 1,200 senior level
executives in the global
entertainment industry.
● 172 global speakers
with attendees from
30+ countries from
600+ companies
● 38 bands from 10
countries playing 70+
live shows to thousands
of fans over four nights
● Trended #1 in
Singapore
4. Back for it’s 11th year, Music Matters is the
pioneer music industry event in the Asia
Pacific region, and gathers the most
influential figures in the global music scene.
The huge potential of the Chinese music
industry was a key theme at Music Matters
this year, including the inaugural QQ Music
China Forum providing an afternoon of
insights and debate on how to operate in
China.
Other hot topics included transparency of
music rights, Blockchain technology, the
current state of the Asian streaming market
and Sync Matters returned for another year
providing a platform for the growing Asian
music synchronisation market.
Delegates also heard performances from
The Veronicas (Australia), Slot Machine
(Thailand), Aaradhna (New Zealand), and
Linying featuring Gentle Bones (Singapore).
Digital Matters this year provided many
valuable cross-industry learnings and
business insights for delegates across the
entertainment industry spectrum.
The influence of startups on the wider
entertainment industry spectrum was a key
topic, with a panel of the leading agencies
sharing insights on what the future holds for
their business.
The future of storytelling was a key theme
throughout the day, and the way in which
Virtual Reality, the rise of mobile video, and
the Asian video platforms market all
contributing different perspectives on the
topic.
The day finished with over 200 screaming
fans joining the conference to meet and hear
from YouTube superstar Bethany Mota.
Previously a standalone event, Sports Matters
was incorporated into the All That Matters
festival for the first time, with it’s strongest
speaker line up to date.
Kicking off with WWE heiress and Chief Brand
Officer Stephanie McMahon, and finishing with
Liverpool FC playing legend Robbie Fowler,
the Sports Matters delegates were treated to
an impressive range of content in the
programme this year.
Football Matters returned with top English
Premier League clubs Arsenal, Man City and
Liverpool all represented. A Sports Matters
favourite, the Formula 1 keynote, was
complemented by the new kid on the block,
Formula E. To add to the emerging sports
scene, Sports Matters this year also featured a
panel of eSports experts for the first time,
providing a beginner’s guide to one of the
most talked about sports of the year.
Effective marketing communications is topical
across the entire entertainment industry
spectrum including Sports, Music or Digital
entertainment.
Hosted in conjunction with the World
Federation of Advertisers and Ogilvy & Mather,
Marketing Matters provided a new forum to
discuss the future of marketing. It featured
CMOs from some of the world’s biggest brands
presenting keynote presentations and taking
part in panel discussions with the disruption of
current marketing methods as a key theme.
The role and value that startups can play in
the future of marketing was represented by
Startup Sessions comprising 5 ad-tech startups
hand selected to present their business idea to
a group of esteemed judges, featuring a Silicon
Valley angel investor, an agency
head and brand CMOs.
5. Over 1,300 Delegates
from 30+ Countries
and 600+ Companies
including 125 Media Reps,
170 Speakers and
254 Artists & Academy Participants
LOOK WHO ATTENDED
18.3%
16.7%
5.9%2.8%
4.6%
6.8%
6. Our delegates travel from far and wide
United States
Canada
Hong Kong
China
Japan
Taiwan
Korea
Macau
United Kingdom
Switzerland
Ghana
France
Austria
United Arab Emirates
Germany
Ireland
Spain
Belgium
Israel
Italy
Mali
Poland
Russia
Sweden
Bangladesh
Pakistan
Sri Lanka
Philippines
India
Indonesia
Thailand
7. LOOK WHO CAME
101 JAK FM • 2Muse • 33 Degrees • 500 Startups • Abbott • ABC • ABS-CBN Film Productions • Acumula • AdParlor • AdShare • AEG Live • Agency Asia • AIA Group • Akamai • Amity Asia Agency • Amplify.ph • Amuse
Entertainment • AMRA • Apple • Apra Amcos • Arsenal Football Club • Asia Pop 40 • AsiaWorld-Expo • Asia Sponsorship News (ASN) • Asian Distribution Club • AsiaVR Association • Astro • ATB International • Avex Group •
Aviva • Badminton World • Federation • Beggars Group • BeIN Media Group • Beijing Morning Post • Believe Digital • Berjanji • BigSound • Big Sync Music • Billboard • Bing+Studios • Bird & Bird • Bmat • Boehringer
Ingelheim • BP • Brain Dead Dog Productions • Brightcove • British Chamber of Commerce • Burda • Bureau export • CAAMA • CASBAA • Canadian Music Week • CARAT • Carlsberg • Catalyst Media Group • Centre for
Content Promotion • Chelsea Football Club • China Daily • China Music Business News • CI • CMC Holdings • City Football Group • ComScore • Contineo Media • Costly Soccer Academy • Creative Artists Agency • Creative
Arts & Sports Alliance • CSM • CSI Sports Networks • Culture Group • Dainty Group • Dentsu • DFL Sports Enterprises • DFR • Discovery Networks • Disney • DojangDouble • Deer Music • Dubai World Trade Centre • DS
Virgin Racing • Dubai World Trade Centre • Eastern Sound Temple • Edelman • Eleven Seven Music • eMotion screen • Era Digital Media • Ericsson • ESPN • FIBA • Flamenco Agency • Forever Diverse Music Solutions •
Format Entertainment • Freeform • Freelance • French Ministry of Foreign Affairs • FOX • Gema Nada Pertiwi • General Motors • GGV Capital • Glentrees • Glownet • Google • GoDigital Media Group • Gracenote • GroupM •
Gruppa Kompaniy Familia • Haldanes • Hard Rock Cafe • Havas Media • Haymarket Media • Heaven Eleven • Heliconia Capital • Hilton • Homonym Media • HOOQ Digital • Hootsuite • Hong Kong Rugby Union • Howlaround
• HTC • Huawei • Hubchat • H+K Strategies • ICON • IFPI • iii • Imagesound • Imagine Group Entertainment • imi-spring • INFINITI Motor Company • Infoplum • Intel • International Management Group • iQIYI • JK Records •
JUICE • Juni Records • JVCKENWOOD Victor Entertainment • K. O. Star Music • KANJIAN • Khimani • Kimberly Clark • King Content • King Records • Know Whats Loved • Kobalt Music Group • KT Music • KWL Intelligence •
Lagardère Sports • LAMC Productions • Las Vegas Sands • LeSports • Lionsgate Live • Live Nation • Liverpool Football Club • Love Da Group • LyricFind • Machine Shop • Made in Katana • Magnetic • Mailman Group • Major
League Baseball • Major League Mixes • Malaysia Major Events • Manchester United • Manila Concert • Marina Bay Sands • MasterCard • Masters Football Asia • Maxplora • McCann Worldgroup • McDonald’s • Measat •
Media Arts Lawyers • MediaBUZZ • Media Partners Asia • Media5 Marketing Corp • Merlin BV • MGT • Midas Promotions • Milk & Honey • MinerLabs • Ministry of Culture and National Heritage Poland • Mobilium Global •
Monsoon Music Festival • MTV Asia • Mundipharma • Music Asia • Music Gateway • Music Mind • MusicNT • Musitec • Music Solutions • Musicstyling • Myfrontman • National Basketball Association • National Commission
on Culture • NativeEntertainment.net • Naxos • Nayaka • Netflix • Newton Digital • New York University • New Zealand Music Commission • Nielsen • Octagon • Ogilvy & Mather • Olswang • Omusic • ONE Championship •
Ooyala • Optus • Orange Brink • Outdustry • OverHear • PCCW • Pentatonix • P&G • Perambulator Management • Perform Group • PHD • Philips • Philpop • Pony Canyon • Power of Pop • PR Newswire •
PricewaterhouseCoopers • Prograde Office • Proxy42 • Psonar • Puma • QQ Music • Rebeat • RecoChoku • Recording Industry Association of Malaysia • Recording Industry Association of Japan • Red Bird Creative • Red Bull
Records • Red Roof Records • RE/digital • Reed MIDEM • Renault • Riot Games • Right Formula • Robin8 • Roco Communications • Royal Hong Kong Yacht Club • Rubber Records • RugbyPass • RURU Radio • Saavn •
Samsung • Samuel Seow Law • SAP • Saregama • Scoring Solutions • Sennheiser Media • Shankai Sports • Shell Eastern Petroleum • Shimizu Octo • Shiseido • Sina Sports • Sing Hum • Singapore Tourism Board • Singapore
Press Holdings • Singapore Workforce Development Agency • Sistem Televisyen • Skinnyfish Music • Social Soup • Sonically Transmitted Disease and Arkham • Sony Music Entertainment • Sony Music Publishing • Sony
Pictures Television • Sound-Genie • Sounds Australia • Sparks & Honey • Sponsorium • Sports Pathways • Sportradar • Sportz Interactive • SportBusiness • Sportradar • Sport Singapore • Spotify • SQREEM • SRi • StarHub •
Starmaker • Stepathlon • Studios 301 • Sun Entertainment Culture • Sync Exchange • SyncSummit • TaKanto • Team Marketing AG • Technology Frontiers • Telefun Transmedia • Telenor Group • Tencent • T.G.I Tokyo • The
AU Review • The MGMT Company • The Orchard • Tiffany & Co. • Time • Times Music • Total Sports Asia • TouchUp • Trafalgar Asset Management • Triple J • Tulus Co. • TuneCore • TV5 Network • TV5Monde • UFC •
UltraSuperNew • Ultimate Music China • Underground HK • Unilever • Universal Music • University of Oregon • Unruly • Urbanscapes • Valencia CF • Valleyarm • Vevo • Viacom • Victorious • VIEL Music • Vimeo • Virtually
Live • Visa • VS Media • Warc • Warner Music • We Capital • West Australian Music • Williams Martini Racing • Withersworldwide • Women’s Tennis Association • World Federation of Advertisers • World Wrestling
Entertainment •
Xelon Entertainment • YouTube • Yutang Sports • Zepp • Zuffa Singapore
9. • 38 acts from 10 countries
• 4 BIG nights out
• 70+ live shows
• Thousands of fans over four nights
• Country showcase from Australia, Singapore
& new inclusions from Indonesia & Hong
Kong presented by “Joox”
Music Matters Festival
Discovery has always been a core value of Music Matters, Asia’s most diverse music
festival and this year was no exception with 38 acts from 10 countries playing gigs all
over Singapore to delighted local and visiting crowds at Timbre & Kyo venues.
LiveNation Lushington presents 2016 Music Matters Festival prides itself on showing
the best emerging talent countries have to offer, with this year country showcases
from Australia, Singapore & new markets Indonesia & Hong Kong presented by JOOX
all held at this year’s official showcase venue, Millian. Emerging stars were given a
global platform to be discovered via their performances from Singapore, Asia’s
international hub. The Music industry’s biggest moguls also acknowledged the
impressive array of talent at the festival, and were all present to discover truly unique
music that represents a new generation of listeners.
10. Making music matter! Mentorship and collaboration
with over 150 global artists with local established
fan bases and the biggest music industry
heavyweights
Music Matters Academy
Country Showcases
12. It’s All That Matters?
“All That Matters was the best I
have experienced in the last many
years that I have been to.”
Vinit Thakkar
Vice President
Digital, New Business & Licensing,
Universal Music Group South Asia
EMI Music South Asia
“It was a wonderful
opportunity to
network and build
relationships with
key influencers in the
region”
Stephanie McMahon
Chief Brand Officer
WWE
"All That Matters is quickly becoming
the one event that truly matters"
Ken Mandel
President Innovation & Commerce,
Asia Pacific
Publicis Media
"I really enjoyed appearing at All That
Matters, I was incredibly impressed by
the depth and breadth of the panellists
you were able to secure throughout the
events. Any one of them could have
held my attention for a day. Yet the
always-changing nature of the agenda
meant a non-stop cavalcade of
superbly interesting people."
Walter Jennings
VP, Corporate Communications
Huawei
“Another amazing Matters week in
Singapore, have to say one of the best
speaker line ups I’ve seen in Singapore”
Mark Whitehead
EVP & Managing Director, Asia Pacific
Viacom
"...as a marketer and
simply someone who
wants to know the new
news, I always get great
value out of your events.”
Nikki Kenyon, Visa
15. Sammy Shirra-Moore - Band & Artist Enquiries
sammy@branded.asia
Scott Munro- Sponsorship Enquiries
scott@branded.asia
Louisa Berry - Delegate & Sponsorship Enquiries
and Media & Trade Partnerships
louisa@branded.asia
SEE YOU IN 2017!
THE ORGANISERS
Branded are creators of ‘Live Media that Matters’
Branded conceptualised and produces the YouTube FanFest global tour, It’s
A Girl Thing and the “Matters” series of B2B festivals.
Founded in 2002, and listed as a “Top 10 Event Marketing Agency” by
Marketing Magazine and winner of the Singapore Experience Best Trade
Event of the Year Award in 2012 and 2014, Branded adds value and grows
the media, entertainment and sports industries in Asia.
Branded are experts in the conceptualisation, programming, organisation,
and production of dynamic conferences, live music festivals, academies, and
fan events in Asia. We are an independent company staffed by passionate
multi-cultural, multi-lingual and multi-talented individuals with offices in
Hong Kong and Singapore and affiliations that reach all corners of the world.
www.branded.asia
