Exclusive Interviews and Reviews

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:Planning and Pitching a Print based
Media Product
Evidence
Name: Bradley Gimber-Stone
Candidate Number: 3050
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

Contents PageLO1:
- Slide 4: The Publisher
- Slide 5: Focus Publisher and Product
- Slide 6: Purpose And Meaning
- Slide 7+8+9: Front Cover Analysis
- Slide 10: Content
- Slide 11: Target Audience
- Slide 12: Content Page Analysis
- Slide 13: Deconstruction Of DPS
- Slide 14: Website Annotations
- Slide 15: Form And Style [Front cover]
- Slide 16: Form And Style [Contents]
- Slide 17: Form And Style [DPS]
- slide 18: Market Position
- Slide 19+20: Technological Convergence
- Slide 21: Social Media Synergy
- Slide 22: Retail Outlets
- Slide 23+24: Production Process
- Slide 25: Circulation and frequency
- Slide 27: The Publisher
- Slide 28: the genre
- Slide 29: purpose and meaning
- Slide 30: Deconstruction Of Front Cover
- Slide 31: Deconstruction Of DPS
- Slide 32: Deconstruction Of Contents
- Slide 33: production process
- Slide 34: market position
- Slide 35: Technological Convergence
- Slide 36: Synergy
- Slide 37: Form And Style [Contents]
- Slide 38: Form And Style [Front Cover]
- Slide 39: Form And Style [DPS]
- Slide 40: Target Audience
- Slide 41: retail outlets
- Slide 42: conclusion
LO2:
Slide 44: magazine of inspiration
Slide 45: mind map
Slide 46: font style
Slide 47: my chosen font style
Slide 48+ 49: masthead conations
Slide 50: target audience
Slide 51: summary of ideas
Slide 52: form and style
Slide 53: inspiration front cover
Slide 54: inspiration dps
Slide 55: What Will You Repeat
(Steve Neale-1980)
Slide 56: What Will You Repeat
(Steve Neale-1980)
Slide 57: Mood Board 1
Slide 58: Mood Board 2
Slide 59: Mood board conclusion
Slide 60+63: Hand Drawn Drafts
Slide 64+ 75: graphic layout
Slide 76: LO2 Conclusion
LO3:
Slide 78+ 84: Graphic Layout
Slide 85: Proposal (Amplified)
Slide 86: Proposal (DeadRiff)
Slide 87: Magazine Flat Plan
Slide 88: Interview Draft
Slide 89+95: graphic layout
Slide 96: Colour Scheme
Slide 97: target audience
Slide 98:+99 test photography
Slide 101+ 110: step by step
Slide 111: production plan
Slide 112: equipment cost
Slide 113+ 120: staff and cost
Slide 121: printing quotes and costs
Slide 122: Distribution To Retailer Costs
Slide 123: advertising revenue
Slide 124: Profit and Loss breakdown
Slide 125+129: Ethical & Legal Issues
Slide 130: watermark
Slide 131: watermark on magazine
Slide 132: Copyright ©
Slide 133: Data Protection Act 1998
Slide 134: Editors Code of Practice
Slide 135: Calendar events
Slide 136+7: final results

The Publisher
Bauer is a privately owned media company, and is
one of the largest in Europe (in 2008). Currently
owned by the fifth generation of the family
ownership, it was founded in 1874, Hamburg. They
are located in 19 different countries and have
11,000 employees
Bauer media produce a number of different types
of magazines ranging from music to vintage
vehicles.
They are many different platforms such as: TV
Magazine Digital and radio
Source: http://www.bauermedia.co.uk/about/our-company
In the UK alone they reach out to 25 million readers,
listeners and watchers across a range of media
platforms.
The company target audience is a wide range.
They create magazines for all ages, ethnicities and
genders.

Focus Publisher and Product
Publisher Product
Bauer is a privately owned media company, and is
one of the largest in Europe [in 2008]. Currently
owned and run by the fifth generation of the family
ownership, it was founded in 1874, Hamburg.
Kerrang! are a international rock/heavy metal
magazine ran and operated by Bauer media group.
The originally started Kerrang! 34 years ago and now
are one of the biggest rock magazines to date. Not
only is Kerrang! a magazine they use cross media
convergence as platforms on the radio, TV, android.Source:
http://www.bauermedia.co.uk/about/our-
company
Source:
https://www.bauermedia.co.uk/brands
/kerrang

Purpose And Meaning
Bauer media groups slogan is “we think popular”. This connotes that
they only include the best music in the industry to go in their
magazines. the words ‘we’ connote that they are like a family and they
work together, creating a community for its audience to belong to. Also
‘think’ can connote how they predict what will be the new hottest
thing, signifying they are the innovators of the future for music, and
consider the needs and wants of their audience, making them stand out
from competitors. .
The slogan “WE ARE” connotes that they are an
community and not just a company/magazine, making
them relatable and creating audience participation. Also,
it states statistics, such as “22 million people” “107
brands” “radio, digital, TV, magazine, live.” Reinforcing
their status as a market leader and creating consumer
trust, and accessibility as they are on many different
media platforms.
Source: http://www.bauermedia.co.uk
The genre of Kerrang! Is Metal and Rock and focus on
the audience who ‘personally identify’ (Katz) with
that genre of music.

Kerrang! Is a rock/metal magazine which is issued weekly. The ident of Kerrang! Is shattered
glass which connotes its edgy, rough, distorted characteristics of the genre of music. Heavy
Metal and Rock and Roll, historically have connotations of rebellion and anger.
Front Cover Analysis
Non-verbal code: Body Positions :In this front cover the band
is in a group and together and not just the lead singer,
connoting the article is about the whole band and not just one
of the band members, creates unity and promotes the band’s
brand.
Non-verbal code: Hair - Their hairstyles also connote
that they are a heavy metal/rock band, as they have similar
hairstyles to other artists from the genre such as metallica,
slipknot, five fimger death punch and guns n’ roses. This is a
commmon convention of this genre,of music, and the inclusion
of trends is relatable to their fans.
Non-verbal code: Other Content: is available in the magazine,
for example the cover line about artists that are “inked” which
links to the genre, the trends of that stereotype of people, which
increases the target audience, and gives the readers a wider
cultural knowledge.
Non-verbal code: denotes bands official logo, attracts
attention of fans of that band, reinforcing the familiarity of
the brand and the respectability through its franchise.
Source: http://home.avengedsevenfold.com.br/wp-content/uploads/2010/07/kerrang118.jpg
Barcode: placed vertically to maximize space for
other content, includes price and date for
purchase, but not detracting from contact.

Source: http://home.avengedsevenfold.com.br/wp-content/uploads/2010/07/kerrang118.jpg
COVER LINES: the use of “exclusive” connotes that it will not be covered
anywhere else in any other magazines, offering readers new and exciting
content, expanding their knowledge of the genre.
Cover line Promotion: using a festival name such as “sonishphere” attracts
people interest in going to that festival and seeing a 8 page preview connotes
that it is a big event. Also, further expands genre knowledge and offers readers
opportunity to enjoy the music after the magazine.
MAIN IMAGE: the photo is showing that they are a serious band and that they
are serious about the music they produce, this is connoted by their posture and
facial expressions. They also denote the fashion of the genre and the trends and
style within that genre, for their audience to find inspiration from.
This inclusion of all members is reinforcing their unity and signifying the content
within will be about the whole band and their progress not a single individual.
MASTHEAD: the Masthead connotes that the shattered glass effect is
due to the loud intense music that the institution cover. The
monochrome palette draws the readers attention to the masthead,
reinforcing brand identity.
Advertisement Puff Promotion: this is creating audience inclusion and
connotes that inside the magazine you are able to have 3 free posters that
are related, to not only the genre of the company, but artists from bands
that they have recently covered, reinforcing the brand history, the past
content and offering their readers more than their competitors. Also, it
uses ‘star appeal’ (Richard Dyer) expanding the audience to the fans of
these stars and creating credibility for having content on recognizable
figures.

Masthead: the masthead is the main title for
the magazine and it’s the most recognizable. If
the masthead was absent then the brand
identity would be lost.
Main Image: this connotes who the main article
is about. In this case its avenged sevenfold
talking about their new album. If the main image
was someone else and the main article was on
someone this is false advertisement.
Strapline: quick phrase that will get the
readers attention, creating intrigue and
suspense.
Cover lines: this allows the reader to
know who else is covered in the content,
like a feature it allows the reader to easily
decide if they want to purchase them
magazine or not.
Barcode: it is placed like this because it can allow
more space to have the content and includes
price and date.

Content
Kerrang! offers a range of content varying from interviews to relationship updates on famous artists. They also
sell merchandise and offer competitions to win tickets to see famous bands such as : Bring Me The Horizon,
The Amity Affliction, Asking Alexandra and many more.
In this double page spread we see Oli Skyes (singer of
band Bring The Horizon), he is most famous for his
company “drop dead” and his activity with BMTH. He
is also known to have a modeling career before he
became a singer and formed BMTH. He is a icon to
other band singers, and inclusion creates ‘Star
Appeal’ (Richard Dyer)
Kerrang! Covers all bands: from bands that have
just formed to iconic bands like Metallica and
Guns n’ Roses. Recently, they have been
covering amity afflictions newest album “this
could be heartbreak” that was released on
August 22nd of 2016.
Followed by ‘Bring Me The Horizon’ on which
they released their newest album “that’s the
spirit” on September 11th of 2015.
Not only do they talk about the newest and
greatest things that are happening, they
advertise merchandise. Not only theirs but
other bands that they have been covering in
that weekly issue, this increasing the content
every week.

Target Audience
Hartley’s Theory:
Age: The range would be from 14- 25 for this type of magazine. Also the music genre reflects people
of this age.
Gender: This genre of music applies to all genders. However it does apply to males a little more due to
the black coloring and the monochrome and red color scheme. This applies to females due to the
inclusion of male artists and the ‘female gaze’ Diana Saco this therefore creates.
Class: KERRANG! Focus on people in ABC1 in the socio-economic needs because it would be the
working class who would purchase this magazine. This group consist of 14-25 year olds, so not many
students will be categories in A or B
Katz Theory:
Inform and educate: the reader can find out what BMTH or TAA will be doing next on the return and
learn facts about what is in the cover lines, for example:
-unseen photos
-untold stories
-unpublished interviews
Maslow’s Theory:
Explores: readers of Kerrang! Would be explorers because the magazine includes upcoming stories
about what is happening at one point in time to do with a certain band or artist, and the reader wants
to know this because they can become more informed about the band or artist.

Content Page AnalysisMain Headline: this
connotes what the
biggest story is in the
magazine and relates to
the main image on the
front cover, creating
continuality.
Heading and Sub line:
“informed and educated” (Katz)
on the news. Creating easy
reading.
Advertisement:
persuasion to sign up
to their registration list
for a price of £6 and to
have it delivered to
your door. This may
attract people as they
don’t have to
constantly go out an
purchase it and also
confirms a set number
of audience.
Reviews: other artist of
the same genre review
some of the newest
albums that artists have
brought out, for
example: amity
affliction review BMTH’s
“That’s The Spirit”. This
is create credibility for
the magazine and
stretch the content and
familiarity.
Competition: Here they have
named the competition section
‘Swag’ – they may have named
this section ‘Swag’ to appeal to
their target readership 17- 25
year olds as this is the sort of
informal language they would
use.
‘Star Appeal’ (Richard Dyer)
This is important to the reader
as it is a persuasive technique
to encourage audience to read
what is happening, and why are
they being covered.
The contents page in this issue
is very image full to catch the
audience’s attention.

Deconstruction Of DPS
Pull quote: this
quote is from the
guitarist of BMTH
(Lee Malia). Since
their new album
released in 2015
(Sept 11th) Lee is
saying how this
album will be
better than their
previous, which is
a quote pulled out
of the interview to
pull in the reader
to read the full
interview.
Stand first: this is what the whole interview will contain. For
example: Wembley, weightlifting, custom guitars and their
new album. (That’s The Spirit) also the guitar is know as one
of the most stereotypical items of the rock genre.
Magazine
Credits: this
connotes who
the photo is of
and who took it,
giving credit to a
photographer,
and cover the
copyright issues.
Drop Capital: this
connotes where
to start reading
the interview,
draws attention
to the beginning
of the content.
Reference to previous
album sempiternal. On
this album there was a
song called “can you
feel my heart”
Differentiated questions and answers: different types of questions are asked about various
things the artist likes . To alternation of colours conforms who is the interviewer and who is the
interviewee, so the reader feels they were there during, and without adding who said what.

Website Annotations.
Social links: these help
fans of the magazine
connect with Kerrang!
and also see exclusive
content from Kerrang!
Creating technical
convergence!
Advertisement:
this promotes
fans of other
bands and
Kerrang! To
check out other
bands to get
the reputation.
Logo: they keep the same
house style all the way
through out the website
and keep the logo scattered
everywhere to reinforce
brand identity.
Tabs: this helps people navigate around their
website. They stayed with the same color scheme
which is red and white to reinforce brand identity.
The latest:
this shows
all the
latest from
Kerrang!
And what's
been
happening
recently
with bands
and artists,
making it
clear and
easy to the
audience
to navigate
too.

Form And Style [Front cover]
This is an old issue of Kerrang! On which they had a different house style compared to now, but
their concept is still the same
The Masthead: this masthead is ALWAYS in the same place
and the colors are always black or white with the shattered
glass effect.
The colours: the colour scheme in this issue is blue, yellow
and white. The yellow means that it is important and
attracts your attention and makes you want to pick it up and
purchase it. For example in this issue “Bring Me The Horizon
and 10 Posters” are highlighted in yellow catching peoples
eyes and drawing attention.
The Masthead:
Similarity- always in the same place
The colours:
Difference: the same concept over all has not changed
but the colors have changed massively. For example
they have gone for red and white writing and no blue
and no yellow writing, this may be because red and
white appeal more to younger people and don’t
detract from the content.

Form And Style [Contents]
In this contents page of Kerrang! There is a
competition going on to win a pair of
shoes.
Also, in the contents page it states the issue
number and the cover date on when it was
released. On the bottom right of the
contents page it has a advertisement for a
subscription to get the magazine delivered
to you.
All throughout the magazine it sticks to the
same color scheme. (Red, black and white)
even with their actual contents it has the
yellow writing in black so it stands out to
people. It also highlights the page number
by the subject for example:
Features
24: Asking Alexandra VS motionless in
white
Making it accessibly and easy for the reader

Form And Style [DPS]
The drop capital:
this indicates
where to start
reading the
interview/ article.
The colour scheme on this double page still is consistent with all the other pages, on which it has stuck with
the monochrome and red house style. Doing this it implies that the company have their own unique style
and are professional when creating their magazines. With “my dinosaur life” they have put it in a font which
makes it look childish and that a child wrote it. This could connote that he still has he childhood with him and
continues to live like a child.
This illustrates who the article
or interview is about. In this
case it is Blink 182
Pull quote: this is a quote pulled
out of the interview to attract
people to read the whole
interview/ article
Stand first: this is what the whole
interview will contain. For example
in this interview it will contain: Mark
talking about how the bassiest of
Blink 182 came on a incredible
journey from California to London.

Market Position
Kerrang! Is now bought by almost 77,000 people per week, according to the latest figures from the Audit Bureau of
Circulations (ABC), they produce one issue a week. In a month? That’s 385,000 copies sold. In a year? 4,620,000 copies
are sold every year. Meaning a lot of profit is made so they can produce more magazines and keep their profits up.
Source:
http://news.bbc.co.uk/1/hi/entertainment
/1823270.stm
Source:
http://www.statista.com/graphi
c/5/381704/kerrang-monthly-
reach-by-demographic-uk.jpg
Here we see what age range the Kerrang!
Magazine mostly applies to. In this case
its 15+ years old. This implies that the
market position of the magazine is quite
high since 15+ year olds bought over 673
copies in a month.
They are mostly know in Greater London
and the rest of Great Britain (according to
the chart) it also connotes that more
males buy this magazine (382) compared
to women (292).
NME sell around 20,000 copies a month
so Kerrang! Clearly sellout NME.
Kerrang! Is currently a market leader of
their genre and is out selling another
competition.

Technological Convergence
This connotes that Kerrang! Only post the
“Hottest” and “latest” news online comparing to
the physical copies on which it has a lot more
information on all the subjects on the front
cover. Although it produces the hottest and
latest on their website they also advertise
upcoming albums and to ability to pre-order the
newest issue.
This implies that they promote their magazine on
social media, such as twitter, facebook. Doing
this helps spread their popularity and to get
people to notice them. From the screenshot it
connotes that there is a online copy of the most
recent issue to allow more accessibility for its
readers.
Source: http://www.kerrang.com/hottest/
Source: https://twitter.com/kerrangmagazine

Technological Convergence (Continued)
Kerrang! Supply their own YouTube channel for each item for example (from the image)
podcasts, radio and TV. With these channels they post highlights of what's happened on
that day.
With these channels they don’t only upload
highlights but they upload exclusive
interviews and live playing bands. This can
let fans of the magazine see more things
that would not normally be in the
magazine. Also it lets people who aren't
subscribed look and watch exclusive
content for free.
Here they upload exclusive
interviews from the Reading and
Leeds festival that happened
earlier this year.
Source: http://www.youtube.com
Subscribe –When subscribing reader/
followers will gain exclusive access/
content when subscribing, the more
subscribers the more popularity, the more
views which means more ad revenue.
Currently KerrangPodcast have 59k,
Kerrang! radio have 7K and Kerrang TV
have 228

Social Media Synergy
Likes And Followers
Likes are a key part of having a successful business as it
connotes how many people follow the magazine on that
platform (in this case Facebook and Twitter.)
Although Kerrang! Reach out to many ages, social media
promotes it to both ends of the age spectrum, as some
adults do tend to be on social networks, the majority of the
time it is young adults. Also, many young adults in their
teens, go through their ‘phase’. So magazines such as
Kerrang! attract people like this, creating a safe community
for them to interact with individuals with similar interests.
Although many ‘older’ people have stuck with the style of
music they grew up with as that was the trend in the 80s,
90s and they carry on to love the music, bands that are like
this are bands such as Metallica, Allice in Chains, and Guns
‘n’ Roses
The relationship between social media and business in general is a positive one as the company get recognition for
their product or companies so they can sell more and make more profit but it is also good for the creators of the social
media platform as the more people join twitter (for example) they make more money to use for development,
meaning they benefit each other as they are both making a profit and sales would be high.
Source:
https://twitter.com/kerrang
magazine

Retail Outlets
You can buy Kerrang! at any large supermarkets, newsagents, corner stores, petrol
stations, news-stands and hundreds of other places

Production Process
Process:
Decide Date Of Publication:
- First they decide the date on which they will publish the magazine. Once this has been figured out they
start to schedule when the other magazines will be coming out, generally sticking to the same date every
month, or same day every week.
Manage A Schedule:
- This is where they organize a schedule not only for when the magazines will be released but also delegate
tasks out to staff.
Decide The Over All Budget:
- The editorial team will select the topics that would fit with the theme of the weekly issue and they see how
much money it would cost them to make it. After this they figure out how much they should charge for them
to sell it, as aim is to make a profit, the incomings being dramatically more than the outgoings.
Decide Content That Will Be Included:
- At this stage the journalists go and set out to try and cover the story that they have been told to do. This
includes research, interviews, artwork/graphics . This helps to bring the magazine together and provides rich
new content.
Edit The Magazine:
- The editors edit the magazine and make sure all the facts are 100% true and correct otherwise they will not be
able to put it into the magazine and if they do they will no be able to publish it due to false information.
Source: http://hosbeg.com/the-
magazine-production-process/

Production Process (Continued)Source: http://hosbeg.com/the-
I have emailed the editorial of Kerrang! Asking them if they can tell
me what their production process is for their magazine.
Unfortunately I did not get a reply regarding my request.

Circulation And Frequency
Kerrang! Is now bought by almost 77,000 people per week, according to the latest figures from the Audit
Bureau of Circulations (ABC), they produce one issue a week. In a month? That’s 385,000 copies sold. In a
year? 4,620,000 copies are sold every year. Meaning a lot of profit is made.
Source:
http://news.bbc.co.uk/1/hi/entertainment
/1823270.stm
Source:
http://www.statista.com/g
raphic/5/381704/kerrang-
monthly-reach-by-
demographic-uk.jpg
Here we see the age range for the
audience of Kerrang!. In this case its 15+
years old. This implies that the market
position of the magazine is quite high
since 15+ year olds bought over 673
copies in a month.
They are mostly know in Greater London
and the rest of Great Britain (according to
the chart) it also connotes that more
males buy this magazine (382) compared
to women (292).
NME sell around 20,000 copies a month
so Kerrang! Clearly sellout NME.
Kerrang! Is currently a market leader of
their genre and is out selling another
competition.

The Publisher
Team rock are a privately own
company and they have recently been
brought up as they wanted to connect
people from metal hammer, classic
rock, prog and blues. The company first
became something in 2013 and has
been noticed by millions of people.
Source: http://teamrock.com/faqs
Metal hammer was officially founded
in 1986 and is still producing magazines
to this day. They produce an issue
every month and cover the latest
stories.
Source: https://www.tr-
tr.ro.connect.facebook.com/metalhammer/about/?entry_point=page_nav_
about_item&tab=page_info

Genre
Verbal code: the Masthead is in
white so it pops out and it’s the first
thing you see. Also they
implemented the “metal” into the
“hammer so it looks like it is one
word.
Technical code: the full image has a
black and grey color scheme
suggesting it is about and old artist
that might of passed away recently,
and the color scheme is known to be
related with a old fashioned
atmosphere. The simple style of the
magazine cover could implies that he
was a simple artist and took
everything easily and was well
respected.
Verbal code: the font suggest
that they were an American
artist and a metal as the font
looks American and heavy.
The date implies that they
have passed away and the
quote at the bottom suggest
that they had that as their
merchandise and as their
moto.
Source:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=i
mages&cd=&cad=rja&uact=8&ved=0ahUKEwjHuvbmu57PAhVI0x
oKHXRzDhEQjRwIBw&url=https%3A%2F%2Fwww.pinterest.com
%2Fpin%2F240027855119168932%2F&psig=AFQjCNEqirYXlnGX
O4PNiruCmaajFQm9TA&ust=1474478819251942 Metal hammer is within the same
genre as Kerrang! For example, both
have featured bring me the horizon,
of mice and men and other bands.
Although, they may not cover the
same music stories at the same time
at some point they cover the exact
same subjects, meaning they are
competitors.
The genre of metal hammer can be
lighter than Kerrang! As they cover
people from the 90s and earlier as
they are most of the most iconic
artist of all time. Whereas Kerrang!
Pride themselves on uncovering new
exciting artists and news, Metal
Hammer have a large focus on the
history of the genre and praise the
icons and founders of the music.

Purpose And Meaning
Metal hammer are currently
celebrating their 30th anniversary. They
feature in depth reviews of the latest
albums and lots more such as video
interviews and news articles.
Their strap line is “Defending The Faith
since 1986”
Their strapline could connote that the
genre of music the cover is like a
religion and they have faith in their
music and they want to keep it going so
they use “defend” to try and keep the
music alive.
Source: https://www.tr-
tr.ro.connect.facebook.com/metalhammer/about/?en
try_point=page_nav_about_item&tab=page_info
Source:http://teamrock.com/metal-hammer

Deconstruction Of Front Cover
Masthead: the Masthead is covered by the main
photo, connoting that the brand identity is so
recognizable, Metal Hammer trust in its audience, the
main headline character is more important to attract
the readers. The rain drops, over the masthead are a
continuation of the background as they come form
the main image mise-en-scene. It is following the
house style of the monochrome and red colour
scheme.
Color and font: The main colour scheme is
monochrome and red. The quotes used in this are
white making them stand out from the other
writing. Also, the font in this front cover is very
bold and stands out from the other writing that is
seen at the bottom, drawing the focus of the eye.
Main image: the main images is very explicit in
terms of violence. This could connote that their
music is the same, and signifies (Richard Dyer) the
genre of music. The inclusion of the whole band
reinforces their brand and highlights this is a feature
of the band not an individual.

Deconstruction Of DPS
Drop capital:
to indicate
where to start
reading,
drawing the
readers eye –
commonly in
same font as
the title.
Main image:
this tends to
be, a photo of
the person that
is in the article,
common
convention is
for it to take
one side of the
double page
spread and be a
long to mid
shot.
Secondary images: these are taken from there concerts or other
places they preformed, reinforcing their popularity and brand.
Extract taken
from article,
short lines
used to create
suspense and
outline the
brief content
of the
interview.
Quote taken
from article or
is the person’s
moto in life.
The font is bold
and structured
giving the
illusion he is
holding the
quote.

Deconstruction Of Contents
Colour and Font: in the contents page they have kept
the same colour scheme of monochrome and red,
reinforcing the house style. This is continuous
throughout the magazine. The font of this contents
page is very gothic/old English appealing to an older
generation.
Editor speaks section:
This is the editorial, allowing the editor to “speak”
about the issue and his experience writing the issue.
What issues he may of encountered while editing
the magazine, but primarily creating inclusion for
the audience and encouraging communication from
them to improve his product.
Images connote a preview of what will be
coming up on them pages, creating suspense
and appealing to visual audience members.
The sub lines: The sub headlines on the contents
page gives extra information to the reader on
what the content of each page is, inciting the
audience to purchase and read.
The sub headlines: lists in page number order
the content within the magazine, allowing reader
easy access to chosen interests and showing
variety of content.

Production Process
Process:
- First they decide the date on which they will publish the magazine. Once this has been figured out they
start to schedule when the other issues will be coming out.
Manage A Schedule:
- This is where they organize a schedule not only for when the magazines will be realesed but to delegate jobs
to people to complete.
Decide The Over All Budget:
- The editorial team will select the topics that would fit the weekly issue and they see how much money it
would cost them to make it. After this they decide to cost of the individual magazine to the consumer in
order to make a profit for the business.
Decide Content That Will Be Included:
- At this stage the journalists go and research and being writing the cover story that they have been assigned.
This includes research, interviews, artwork/graphics . This helps to bring the magazine together.
Edit The Magazine:
- The editors edit the magazine and make sure all the facts are 100% true and correct otherwise they will not be
able to put it into the magazine and if they do they will no be able to publish it due to false information.
Source: http://hosbeg.com/the-

Market Position
I was unable to find the market position for
Metal Hammer or any information on where
they currently stand in the sales market.
Although, in December 2016 Metal Hammer
was near bankrupt and the company “Future”
bought Metal Hammer and 4 other magazines
for £800,000 GBP, this revived Metal Hammer
and allowed them to continue production under
the new company.
http://www.lse.co.uk/AllNews.asp?code=q7yi7js1&headline=Future_Spends_GBP800000_On_Portfolio_Of_Classic_Rock_Magazines

Technological Convergence
Metal Hammer have over
one million likes on their
Facebook page and is
increasing every month.
They include exclusive
videos from the biggest
Rock artists around the
world. Also, they have over
100 thousand followers on
Twitter and Instagram.
Meaning they are a widely
established company, with
a large audience.
Additionally, it means that a
lot of people will be buying
their magazines to find out
more information that they
received from the social
media platforms.

Synergy
Subscriber count: this connotes how many
people are subscribed to the channel. The
more subscribers that view the page the
bigger increase in total. As the views
increase, the popularity gains and word of
mouth starts meaning more people will
look at the channel. If they like the content
they will subscribe to have easy access to
the information again.
Social media links: if people are
new to the channel and are
unaware of their social media sites,
this icons help the viewer to
redirect them to their social media
outlets on which they can follow
them and gain more exclusive
content.
These help promote other channels that are
associated with the current channel. For
example the producers of Metal Hammer is
Team Rock, on which Metal Hammer have put
the Team Rock channel into the “featured
channels” area.
If new people are seeing the channel for the
first time they are greeted with this video
that explains what their channel is about
and why people should subscribe and what
are the benefits of subscribing, also
introducing what exclusive content they can
have access too.

Form And Style [Contents]
Source:https://georgiamedia.files.w
ordpress.com/2010/01/img029.jpg
Main contents:
This connotes what is on
each page and how many
pages its covered on, all
in numerical order,
creating easy access for
the readers to find the
content. Primarily,
highlighting the varied
content within the
magazine to reinforce the
range of knowledge it
offers.
Main image:
The main stories are put
here to attract the
reader, this is followed
by its page number,
creating continuity from
the front cover.
Editor speaks section:
The editor “speaks” about
the issue and his
experience writing the
issue. Also, what issues he
may of encountered while
editing the magazine, and
promotes audience
participation and
encourages
communication.
Drop capital:
signifies where to
start reading, also
drawing attention
to the content. This
is a common
convention of
editorials in
magazines.
Introducing the content of
the next issue to get the
audience enticed and
excited to purchase next
one.

Form And Style [Front Cover]
Source:http://www.avengedsevenfold.com/news/t
he-30-greatest-metal-hammer-front-covers-of-the-
last-30-years
Verbal code: The house style is red and monochrome,
which is constant through out the magazine, creating a
theme and brand identity.
Verbal code: the writing “city of evil” connotes their
album that was released in the making of this issue.
This relates to them as they produced the album, but
also is connoting the genre of their band and uses the
magazine to advertise themselves.
Technical code: The photo is showing that they are a
serious band and more importantly that they are
serious about the music they produce. Also, its adding
drama into the photo composition by having firearms
and baseball bats connoting violence and rebellion
which represent the genre of their music.
Non-verbal code: Hair - Their hairstyles also connote
that they are a heavy metal/rock band, as they have
similar hairstyles to other artists from the genre such as
metallica, slipknot, five finger death punch and guns n’
roses. They do not conform to society and strive to break
the stereotypical look of a well groomed man, through this
they are promoting self confidence and self assurance, Be
who you want to be!

Form And Style [DPS]
Source:http://ashleywelfarewgsbblog.blogspot.co.uk/2
011/01/magazine-double-spread-research.html
Logo:
This is the bands logo therefore their personal
identity (katz), this signifiys recognition of the
band incase anyone else sees this after reading
the magazine they know what it is, all creating
brand identity.
Drop capital:
This not only denotes where to start reading but
they followed the same font as the bands logo
which matches the house style of the page,
making it aesthetically pleasing the audience.
Pull quote: This is a quote pulled out of the
interview to attract people to read the whole
interview/ article, giving snippet to create interest.
Stand first:
This is a brief summary of what's in the whole
interview so readers can read this and the decide
if they want to read the whole interview or not.
This house style is very different comparing to the others that have been shown. This is more of a ice, Antarctica
theme compared to the others (red black and white) this is more black and white and “snowy” effects. This could
connote they are cold hearted and produce cold hearted music.
Credits:
This shows who the editor or the interviewer was. As it needs to
give them credit as they went through all the work to produce
it, also covers copyright issues.

Target Audience
Hartley’s Theory:
Age: the range would be from 14- 25 for this type of magazine. Also, the genre of music reflects
people at this age and the issues and contents are stereotypical of the society for that age range.
Gender: This genre of music applies to all genders. This applies to males a little more due to the black
coloring and the red and monochrome color scheme.
Class: This magazine is aimed at people in ABC1 in the socio-economic needs because it would be the
working class who would purchase this magazine. This group consist of 14-25 year olds, so not many
students will be categories in A or B.
Katz Theory:
Inform and educate: The reader can find out what BMTH or TAA will be doing next on the return and
learn facts about what is in the cover lines, for example:
-unseen photos
-untold stories
Maslow’s Theory:
Explores: Readers of Metal Hammer! Would be explorers because the magazine includes upcoming
stories about what is happening at one point in time to do with a certain band or artist, and the
reader wants to know this because they can gain more knowledge on the band or artist.

Retail Outlets
You can buy Metal Hammer at any large supermarkets, newsagents, corner stores,
petrol stations, news-stands and hundreds of other places

Conclusion
• In the first half of LO1 I looked into the details of the
magazine “Kerrang!” this included market position, target
audience and the conventions and codes they use to
appeal to their audience.
• The second half of LO1 I looked at a magazine named
“Metal Hammer”. Of the same genre of music magazine I
also covered the market position, target audience and
analyzed the 3 main pieces in the magazine.
• This all informs my knowledge of the genre and style of a
music magazine, outlining the common conventions
allowed me to compare and contrast what went well and
what didn’t between the two different products.

Magazine Ideas
Color scheme
Black and whiteHint of Red,
white and
black
This style of color scheme could
connote that it will be an old
band being covered or to make it
more appealing to an older
audience.
Masthead
Types of images
Frequency
Target audience
This style of color scheme could
connote that it is a metal magazine as
they are dark colors and that it
represents the darkness of the genre
music and the artist.
Names for Magazine:
-Death Sector
-Dead Sector
-Amplified
-Mute
-Death Row
-Rock
-Riff
-DeadRiff
This would be a weekly issue, as it would keep
the reader up to date every week. As this will
be a weekly issue the prices will be reasonable
and affordable for my ages group on which my
target audience is in.
At the end of every
month there will be a
special edition where a
competition is held for
the readers to win a
mega prize.
The target audience for the magazine will be
between ages of 16- 30. I chose this age range
mainly due to the fact that the genre of the
magazine will mainly consist of rock and metal
music. My ideal target gender of the magazine
will be mainly male as most males listen to this
type of music stereotypically . But will have
things for the female gender to increase my
audience and appeal to all.
The images I will use is of well known
bands and well known sponsors so more
people would want to read it, this would
also gain more attention as if they see a
band that’s not on the other magazines
therefore they would pick it up out of
curiosity. I will have to make sure that my
images are not copyrighted, if they are this
mean I cannot use them due to the legal
and ethical legislations.
Price
The price of this magazine will be at
£2.50, this is a reasonable price on
which anyone will be able to buy it.

Font Style
The font styles I will use is a heavy grungy looking font
alluding to the genre and and appealing to the audience.
Dead Sector: Flesh
Wound
DeadRiff: Flesh
wound
Amplified: Flesh Wound
Dead Sector: the Dark
DeadRiff: The Dark
Amplified: The Dark
Dead Sector: A Gothique Time
DeadRiff: A Gothique Time
Amplified: A Gothique Time

My Chosen Font Style
The font I have chosen is called “The Dark” and this font creates
a metal/rock look. It also has some pieces of derbies coming off
which gives the effect of how loud the music is.
I tried to relate my fonts to my magazine of inspiration which is in the image below

Masthead Connotations
The denotation of the masthead “amplified” is
that It tells how loud the music genre is and how
heavy it is. Additionally when doing a concert a
amp is need to ‘amplify’ the music out to the
crowd which is were the name has come from

Masthead Connotations (Continued)
The denotation of the masthead “Dead riff” is
that when playing guitar or bass there are
certain notes bonded together called a ‘riff’ so
this can be a melody of notes combined.
Additionally, you can get something called ‘dead
notes’ that help flow the music better and
easier.

Summary Of Ideas
Genre of magazine: the genre of my magazine will be a post hardcore metal as this is
a personal passion and I feel there is a gap in the market to explore.
The colours for magazine: the colours of my magazine will be similar to my inspiration
magazine, so the colours will be red and monochrome house style with a few other
colours depending on the photo I use for my front cover.
Target audience: my target audience will be in the range of 15-30 as many people at a
young age are starting to grow into this as part of a “phase” comparing to people
older as they would have grown up with the genre and appreciate it.
Price of magazine: the price of my magazine will be at a reasonable price of £2.50 this
mean it is affordable price for any teen that is short of income or a adult that has
minimal employment it is still very affordable.
What size is the magazine: the size of my magazine will be at A4 this is the standard
paper size for the UK and is the cheapest.

Target Audience
Age: The range would be from 15- 34 for this type of magazine therefore the music reflects people at this age.
Gender: This genre of music applies to all genders. This applies to males a little more due to the black coloring and the black, red and white
color scheme. This applies to females with the red coloring on the website and magazines.
Class: people in ABC1 in the socio-economic needs because it would be the working class who would purchase this magazine. This group
consist of 14-25 year olds, so not many students will be categories in A or B.
Inform and educate: the reader can find out what the chosen band will be doing next and learn facts about what is in the cover lines, for
example:
-unseen photos
-untold stories
Personal identification: the reader can relate as it is very common
for songs of this genre to have a deeper meaning to the lyrics
comparing to other music genres. Bands that do this can vary from
heavy bands, such as The Amity Affliction, to softer bands/duo such
as Twenty One Pilots.
Personal relationship: the reader can build a emotional relationship
with a person by reading the story, this may be as they have gone
through the same situation and it was their story and how they dealt
and over came the situation or any other situation.
Diversion: if the reader is reading about their favorite band or artist,
for example an interview they could get “lost” in the interview and
began to understand what the artist or band is on about.
I will attempt to cover this range, for my target audience, as it would
be easier to sell as people would be willing to read it. It would also
let the reader to not only build a relationship with the artist on what
they are reading about but it can help them get ‘lost’ in their own
little world.
Also as seen in the image Kerrang! target audience is 15-34

Target Audience
Hartley’s Theory:
Age: The range would be from 14- 25 for this type of magazine as the music genre reflects the interests of this
demographic and therefore will create interest and reflect in readership.
Gender: This genre of music applies to all genders. The house style applies to males with the strong, dominant red
and monochrome color scheme. This applies to females due to the inclusion of male artists and the ‘female gaze’
(Diana Saco) this therefore creates interest as the females have particular interest in the subject matter.
Class: Focus on people in ABC1 in the socio-economic, the working class who would purchase this magazine. This
group consist of 14-25 year olds, with limited income but who aspire to learn more and develop their knowledge.
Katz Theory:
Inform and educate: the reader can find out what their favorite bands and artists will be doing next in their careers
and learn facts about what is in the cover lines, for example:
-unseen photos
-untold stories
Maslow’s Theory:
Explores: readers of my magazine would be ‘explorers’, this is evident in the fact that the magazine includes
upcoming stories about a certain band or artist, and the reader wants to know this because they can become more
informed about the band or artist.

Form And Style
I will be putting my image in front of my Masthead, like my magazine
of inspiration, this is a common convention of magazine layouts that I
wish to emanate. The barcode will be in the same position and also
the font will be very similar to the magazine of inspiration. There will
be an advert advertising “win tickets to a concert”, this will help sell
my magazine. Also, when making my magazine it will be on a A4 size.
The colours will be the same as my magazine of inspiration. The
reason why I will be doing A4 is because it is the most effective
affordable price for paper and printing. This applies to both my
magazines. As they are going to be the same genre of music and all I
will have to do is just change the color of the font and it’s a new
magazine. So I will be going with the same sort of design and layout.

Inspiration Slide (Front Cover)
The Masthead used in my magazine is
very similar to the one of my inspiration.
This is due to the cracks in the logo and
the erosion of the logo connoting how
heavy the music genre is.
Headline: The concept of this certain
piece will be very similar to the one I will
be using in my magazine. This will be
because it is very bold and gets the point
across.
The barcode will be placed on the
back side of my magazine so I can
have more space for my
puff/promotion and it will look more
ascetically pleasing.
These are the main cover lines of the
magazine. I will be using this on my
magazine and trying to use each
element of my magazine on this.

Inspiration Slide (DPS)
Main Image: In my magazine I will
attempt to do the same as this as
this is similar to the genre I am
covering. Also, I will be using this
color scheme of black and white
images with white and red text.
The Title: This tells what the article is
about and is made with a thought out
graphic to catch the eye of the reader so
they read more. While doing my magazine I
will use a similar style font, with the
erosion effect on it, I will also be putting it
in a similar place to where it is in this
photo.
The Drop Capital tells the
reader where to start reading
the article in the magazine. I
will be using this also in my
magazine as it one of the
common conventions of a
double page spread article.
Stand First: The Stand first will be
introducing the artists interview
and the interviewer and what the
article will be about, enticing the
reader to read on.
Pull Quote: This will be a quote
taken from the full interview that
will connote the general content
of the interview and will entice
the reader to read on.

What Will You Repeat (Steve Neale-1980)
The things I will repeat are things such as:
the conventions of the magazine (where the
Masthead is placed and style of the font).
Also, I will be putting my image in front of my
masthead, like my magazine of inspiration
and the common convention of magazine
front covers. The barcode will be in the same
position, bottom right. There will be an puff
promotion advertising “win tickets to a
concert”, this will help sell my magazine.
The house style will be similar but with a
different dominant colour.

What Will You Repeat (Steve Neale-1980)
In my magazine I will attempt to do the
same as this, as this is similar to the genre I
am covering. Also, I will be using this color
scheme of black and white images with
white and red text to differentiate questions
and answers and draw attention to
important information.
While doing my magazine I will use a similar style
font, with the erosion effect on it, I will also be
putting it in a similar place to where it is in this
photo. This relates back to my front cover and adds
to the continuity of the magazine.
The drop capital tells the
reader where to start
reading the article in the
magazine. I will be using
this as it a common
convention of
magazines.

Mood board conclusion
My conclusion from my mood board is using the
clothing style to inspire my outfit. That said I
will be wearing distressed t-shirt and a shirt,
with ripped jeans and this is the common style
in fashion for my genre of music. Also, I shall
hold a prop, this could be anything from a bb
gun to a guitar. This will create a more dramatic
front cover image. With my clothes I may try a
distressed ripped shirt with a very lightly
distressed t-shirt underneath.

Graphic Layout (Amplified, Front cover, Idea 1)
Masthead
Main image of artist
Secondary Headline
Strapline
Cover
Lines

Graphic Layout (Amplified, Front cover, Idea 2)
Main headline and brief info
Masthead
Main image of artist

Graphic Layout (Amplified, DPS, Idea1 )
Band
name
Main Image
Interview

Graphic Layout (Amplified, DPS, Idea2)
News
Interview

Hand Drawn Drafts And Graphic Layout (Final
Amplified Double Page Spread)
news
interview

Main article
Graphic Layout (DeadRiff, DPS, Idea 1)
Main image
Other news
Other news

Graphic Layout (DeadRiff, Front cover, Idea 1)
Masthead
Cover Lines

Mast head
Main image
Competition
Headline
Cover lines
Cover lines

DeadRiff Double Page Spread)
Main ArticleMain Image
Other News

News
Interview

Graphic layout conclusion (Front cover)
These will be my final 4 ideas for both my
magazines both front cover and double page
spread.
Masthead
Main Image
Competition
Headline
Cover
Lines
Cover
Lines
Masthead
Secondary Headline
Strapline
Cover
Lines

Graphic Layout Conclusion (DPS)
news
interview
Main articleMain image
Other
news

LO2 Conclusion
In conclusion to this learning objective. I looked
at all the different types of aspects and
conventions that I need to take into account
when making my own magazine. For example, I
created a hand drawn draft and graphic layouts
to tell me how I want my magazine to look.
Additionally, I looked at font styles and house
style from my magazines of inspiration to what
my audience prefer and what sells and am
planning on adapting it for my own magazine.

Amplified Front Cover)
Masthead
Secondary Headline
Strapline
Cover
Lines

Graphic Layout (Amplified, DPS, Idea1 )
Band
Name
Main Image
Interview

Amplified Front Cover)
Mast head
Secondary headline
strapline
Cover
lines

Proposal (Amplified)
My proposal is a word
document, that connotes how
I will be making my magazine,
which includes:
- How I will be making it
- The software I will use
- The tools in the software
interface I will use
- The size
- The length of my magazine
- The frequency
- The audience
- And the genre

Proposal (DeadRiff)
• My proposal is a word
document, that connotes how I
will be making my magazine on
which includes:
- How I will be making it
- The software I will use
- The tools in the software
interface I will use
- The size
- The length of my magazine
- the frequency
- The audience
- The genre

Magazine Flat Plan
c o n t e n t s
advert
editorial
advert
headline
article
headline
headline
headline
headline
review review Next
issue
preview
H E A D L I N E D P S
article
article
headline
articlearticle
article article
article
article article
articlearticle
headline
article
D P S P O S T E R
headline
D P S P O S T E R
review
article
advert

Interview DraftInterview draft:
Good afternoon Violet how’s your day been?
Its been good thanks. Yourself?
Its been good thanks. I’ve heard you got a new album out soon can we get some info about it?
Yes my album is releasing in June of 2017 and I personally think this is gonna be the album to beat. I personally love this album as it talks about my
childhood and growing up.
And do we have a name for this new record?
At the moment its called “The Fooled Star of Death” this may be changed but I’m 99% sure on that.
Amazing name Violet I’m looking forward to it. Violet where/when did you start your career?
Well when I was 10, I wasn't able to sing however I could play the guitar and I had my heart set on becoming what I wanted to be. So I self taught my
self how to sing, by finding videos on the Internet. By the age of 16 I was busking on the streets, uploading videos to YouTube. Then finally I got into a
band, which made my career have different paths.
Where do you get your lyrical/ musical inspiration from?
The people that I find most inspiring are, Marilyn Manson, Taylor Momsen, Amy Whinehouse, Queen, The Rolling stones, BMTH, Royal Blood and
surprisingly folk music. I've always liked a wide of music but these artists have reached to me because the lyrics mean something deeper that's gives the
song the character.
What song from your album do you like the most?
That's a hard one. I would say "Oh no" because I find it a bit cheeky, it's up beat, catchy but not annoying. Also, it's to do with all the things on how I
gained my confidence and started to rebel.
You were saying how this new album is about your childhood and growing up can you expand on that for us?
Sure, I didn't have much when I was growing up, I was just a regular girl, doing normal things. It was hard growing up with a single parent, but I
appreciate everything I had, and how my mum supported me, and if I needed something important she would help as much to get that thing. Other than
that, the family was pretty lively, we would always meet on Sundays and sing or do what we do best and it brought us together.
I hear you were working with Marilyn Manson on your next album after “The Fooled Star of Death” is that true?
Oh damn that got out fast ahaha. it is true, looking up at him, then to think he's actually working with me, is quite shocking. We've made good
acquaintances over the year. And I hope you all like the duos we do. I will also be joined with other famous guests, but you'll have to wait till the songs
come out.

Masthead
Main Image
Competition
Headline
Cover Lines
Cover lines

Main Article
Main Image
Other News
Other News

DeadRiff Front cover)
Masthead
Cover Lines

Colour Scheme
In my colour scheme for both my magazines I
will be using similar colors palettes changing one
key colour. In my first magazine the color will be
red black and white (Amplified) . The colour red
connotes anger, passion and strength which is a
strong correlation to the genre of music. In my
second magazine (Deadriff) I will be doing white
black and blue. I will be using a different main
image on both magazines, and adapting layouts
to best fit the different aspects together.

Target audience
My target audience will be the same as my
magazine of inspiration (Kerrang!) this means the
range will be from 15-34 (Hartley) years old, and
will be able to be read by men and women but
mainly men.
For my magazine Amplified I will be focusing on the
15-34 year old. In this, friendly language will be
used and appropriate images will be used to just to
make sure no offence by anyone is taken. This is the
same with Deadriff too.

In these I experimented what type of poses and
body language can do to make a magazine cover
look good or really bad. In this case I picked the
best ones I think would suit my front cover, and
edited them using photoshop, to fit the cover
and they worked amazingly. The editing
including the light saturation, removing the
image from the background and including a fade
around the edge of the character to add impact.
Test Photography
(Continued II)

LO3 FRONT COVER STEP-BY-STEP AND ANYALISE

Step-By-Step: Front Cover (Overview)
After this step-by-step guide the
end product will look very similar to
this magazine I made previous to
making the step by step guide.
In the step-by-step guide it will
show you how to take the photo,
use certain tools, make the fonts
look aesthetically pleasing and
conventions such as the barcode
and other details needed to make a
magazine really stand out.
Now that we’ve covered what we
are going to do lets get straight into
it and make our front cover for our
magazine!

Step-By-Step: Front Cover (Creating
The Bases)
First we need to open our photoshop document. There's two ways to do this file new or cmd+N to create a
new document. After this is done we need to chose the size we want to make our magazine. Most typically its
A4 (2480pxx3508px) this is done by using the drop down and selecting “international paper "making sure the
resolution is on 300 DPI or the magazine won’t look as clean and HD as it is. Although, this is already set by
photoshop. After this is done you will be greeted with a A4 white background, this is the base layer. There will
be a padlock next to the layer this will make the layer rasterized and then we can change the colour of our
background. In the magazine I used a midnight black background (pure black).
Double click the padlock and it will
turn into a layer so we can change
the colour
There is a couple of ways that we can change the colour of the layer the
easiest way to do it is press alt+backspace. If it doesn't’t do anything
press the X key and it should change from white to black (this is only if
you want a black or white background). The other way and the slightly
longer way is to double click on the layer and go to the option “colour
overlay” and then select the colour you are wanting.

Step-By-Step: Front Cover (Creating
The Barcode)
The barcode is one of the most technical and aesthetically complicated pieces to do as it,
needs to be correct and show the correct price when scanned, if the price was different then
it will be classed as false advertising by the company, so the barcode needs to match the
price. Also, the lines on the barcode need to be exactly the same height. The barcode below
is my barcode I used for my magazine. As you can see I have labeled the web address issue
number, and date of issue. I also included the social media logos and my magazine logo as
well as price. When making the black lines of the barcode I made one
thin black line and duplicated the layer (cmd+J) and
controlled the thickness of each bar individually. Make sure
the last and the first bar are slightly longer than the other
lines. Once these lines are created we need to add random
numbers. I used 4 text boxes so I can get the most accurate
spacing I wanted. I added the issue number the website
address and the date it was published.
Adding price, the logo and the social media icons allow me to use all the space efficiently
and make is easy readable for my audience to see. The logo and price are a given, but in
this day an age with the use of social media, any advertisement of ways to connect a print
based media product with the power of social media should always be exploited.

Step-By-Step: Front Cover (Adding The
Masthead)
There's 2 ways to add a masthead onto your magazine. The easiest way to do
it is to find a font you like and that will suit your magazine and download the
font and add it in by typing it out in a text box on Photoshop. The other way
of doing it is to make your own custom font or logo. This can be done by
drawing out your writing logo and putting it in to either Photoshop or
illustrator. Illustrator will be better as it is vector based so you can clean out
lines and make it seamless.
For example here I have drawn out
multiple logos, and I will chose the
best ones to do. In this case it’s
the bottom one as it is all on one
line. I will put these into illustrator
and do the line work for the
lettering then I will export it into
Photoshop so it as seamless as
possible.

Masthead Continued II)
I scanned my design into the computer and now in illustrator. If you want the cleanest
seamless lines possible I recommend to use a tablet as it is a lot easy to control and to use
the paintbrush tool. In this instance we do not own a tablet so I will go over with the pen
tool and making a few anchor points so we can adjust the letters to flow and look clean.
Photoshop Illustrator Here I show an example of why many use illustrator compared
to Photoshop. As illustrator can make smoother cleaner curves
than photoshop. This is because of 1 reason. One is that
photoshop is pixel based so it uses tiny squares to create an
image, compared to illustrator where it is vector based
meaning it follows path and shapes to create an image. This
mean if you scale up a image in illustrator it will not pixelate like
in Photoshop.

Masthead Continued III)
Now that we've gone over our design and made it solid black we can add a slight hint of white
to give it that vintage feel. As the image below, this is the final result of our sketch. Now that
we have finished our logo we can place it into Photoshop and start to create the rest of our
front cover. The next step of what we have to do is to export it from illustrator to Photoshop
and this is simple.
First what we do is file> export> export as then you will be greeted with this window. As you
can see we can choose where to save the document and also we can decide what format to
save it in, some of the examples we can save it in are PSD, JPG, PNG
once this is saved we can now open our file in photoshop. If you
saved it as a PSD then just double click the file and it will open in
Photoshop, if you saved it as a jpg or png then you can drag
the file into your photoshop document.

Step-By-Step: Front Cover (Making
The Main image Seamless)
To make our main image seem real and professional there's a number of things we need to do. One is to have good
lighting in your photo cause it may be to dark or too light, but we can edit this in affinity photo or Photoshop. I
personally like to use affinity photo, but for this step-by-step guide I will be using Photoshop. Firstly, open your photo
that you took into Photoshop, if your photo has a crazy background like brick walls or wallpaper this will mean you need
to do a little more work. The ideal background for doing this type of photography is either a black or white plain
background. Once we have our image we need to start to edit it. If we have a pure white background we can use the
quick selection tool and press delete (make sure you rasterize the layer) then its done, but if you have a slightly more
complicated background then a little more work needs to be done.
So we've put our image into photoshop, and we need to get this background out of our image. For this example I will be
using a photo I rejected for my front cover.
I will be using this photo
for this demonstration
as it is simple and will be
easy to explain. As you
can see the background
is not pure white or
black and needs some
editing to so we will go
into photoshop and edit
it.
As you can see I have used the quick
selection tool and went round my photo
(the background) Now we need to mask
the layer so go round the subject in the
quick selection tool and then we do this by
clicking this button here.
Now the background will be transparent
and we have only our subject in the
document. But we have encounter an issue
as with the hair on the left hand side we
still have some of the wall in the
background.

Step-By-Step: Front Cover (Making The
Main image Seamless Continued II)
Now we've got our transparent background we can start to touch up the hair (from last slide). Now we have
our layer mask with our subject white and the back ground, we double click on the layer mask and press enter
layer mask. Then we are greeted with this tab (bottom right of the PowerPoint) and we can move the pins and
find what's best for us and for our image. Once this is complete we can add curves and other things just to
enhance the image and make it more clean. Then after we can now drag it into our Photoshop document and
place the photo on where we think it will look appropriate.
As you can see I’ve added the
refinement. I’ve raised the contrast
and smoothed out the image and
made the image a lot softer round the
edges. As shown you can see how
much I raised the contrast and other
sliders to make this image as best as I
can. I am still going to add curves and
levels to it to make it look a lot better.
And then we are ready to add it to our
main front cover. We are ready to add
curves now, so there are two ways to
get to the curves adjustments. The
first way and easiest for beginner of
Photoshop is to go
image>adjustment> curves the second
way is a lot quicker and a good
shortcut to learn on which is cmd+M

Step-By-Step: Front Cover (Making The
Main image Seamless Continued III)
Now we are ready to add our curves, so continuing from last slide press cmd+m and it brings up
our curves adjustment layer. Here we can control the darks and lights. Here I have set the curves
and it brings out the dark side and the light side of my subject which is what I am going for. Now
we are going to add our subject into our composition. As you see here the curves make a massive
different to images.
Now from using a example made for my
actual magazine (next slide) we need to
think about placement and other sources
for example how the main image covers
the masthead or how the subject is
posing. All these aspects make a good
magazine front cover and makes it pop.
So here is an example of
the work I have done for
my actual magazine as you
can see I have placed the
subject in the middle so
the main focus is on her.

Step-By-Step: Front Cover (Adding
Cover Lines And Cover Images)
To add cover lines its very simple it simply just text and a few boxes. The are many ways we
can the easiest is to get a image of a person that on the cover line so for say meticalla, and
use a photo put a border round the image and on the bottom of the magazine we can out
the other people that are include in the magazine. As you can see here I’ve put 3 photos
over lapping each other and some titles of artists and bands at the bottom. These are the
cover lines and very simple to do. These are very important in a magazine front cover as it
shows the reader what is included in the entire magazine without them looking through the
magazine.

Production Plan
Process: 4 weeks
-First I will decide the date on which I will publish the magazine. Once
this has been figured out I start to schedule when the other magazines
will be coming out. On which will be either monthly or weekly. The first
date of publish will be December 17th 2017 the end date for publish will
be December 17th 2019
Saturday and Sunday staff will have the days off as it is the law. This
may mean the magazine will have to be done monthly to ease pressure
off staff. Also, it will help the staff to do monthly as then they can have
a longer time to work on their section of the magazine meaning it will
be more detailed and professional, also the more time we have will
equal more prints so we can sell more magazines to people in the
monthly bases we run.

Equipment and Cost
The cost of not only equipment but also
software is a big deal as profit is needed
to create sales and income. For my
magazine to run well I will need the
following things:
-office space
-laptops (macbook pro)
-software (adobe collection)
-desks
-chairs
-a high quality printer
-cameras (a7s II)
-pen
-high quality paper
This will all total up as if I have 3 Sony
a7s II, it will cost me over £5,000 just on
cameras.

Staff And Cost (Publisher)Media Sales Positions ( Sales Executives and Account Managers) are available at a successful glossy magazine publisher. The company is a
privately owned media business with offices in London and Cheltenham. The company has expanded rapidly in recent years, adding market
leading titles across many lifestyle sectors. To support their continued growth they have opportunities for talented individuals with all levels
of experience to join their sales team as Sales Executives and Account Managers. They offer rapid career development through training and
promotion
You will play a key role in the growth of the company, building relationships with existing and new clients.
What to expect:
• Competitive salary and commission structure
• Fast paced, exciting working environment
• Rapid career progression based on performance
• On-the-job sales training
• Sales and client account management focus with personal and team targets
• Building excellent relationships with a client base to ensure client renewals
• Responsible for increasing the revenue from your portfolio
• Negotiating contract renewals including series bookings and up sales
• Autonomous role as main point-of-contact for your client base
• Attending client meetings
Essential criteria:
• Educated to degree level
• Dedicated to a career in Sales
• Commercially aware and target-driven
• Drive to deliver results beyond expectations
• Committed and ambitious individuals with a thirst to learn and develop
• People who thrive under pressure and enjoy working in a fast-paced environment
• Impeccable interpersonal and communication skills
• Strong organisational skills and meticulous attention to detail
• Technically proficient in the use of Microsoft Office (Word, Excel and Powerpoint)

Staff And Cost (Editor)The IET are seeking an experienced and motivated Technology Editor to take responsibility for providing the best possible in-depth coverage of technical subjects for Engineering & Technology (E&T) magazine.
Engineering & Technology is an award-wining magazine with one of the highest circulations of any B2B magazines in the UK. Its print magazine, website and app cover subjects ranging from sustainable energy,
HS2 and driverless cars to artificial intelligence, cyber security and the internet of things. The Technology Editor will write, commission and edit in-depth features and other media for our worldwide readership of
150,000 professional engineers who receive E&T magazine as part of their membership of the Institution of Engineering & Technology, the largest organisation of its type in Europe. We are looking for a highly
experienced journalist from the features desk of a similar industry title in the engineering or technology space. A degree in a relevant subject is an advantage but not essential. The ability to understand and
explain complex technologies to the readers in a compelling and attractive way is essential. Please apply by sending in your CV and enclosing examples of work from your portfolio. Please also be sure to confirm
your salary expectations.
Main Duties and Responsibilities (summary)
To manage Assistant Features Editors and work with them to achieve the following objectives.
To formulate and propose ideas for in-depth features in the specialist areas of energy, transport, production, control, test & measurement, the built environment, IT, communications, electronics and related
engineering or technology subject areas.
To plan, write and commission these articles to enable publication of issues of E&T, to a predetermined schedule and page budget
To ensure articles are written and presented in the correct style and tone for E&T as determined by the Editor-in-Chief.
To seek out and work with high quality authors for E&T, ensuring that they continue to produce well-written work and that their work is presented to maximize readership.
To edit and prepare articles and other content to high editorial/production standards, in a cost-effective manner
To plan features and cover stories for the coming year
To liaise with the Managing Editor and/or Advertising Sales Department to ensure that space is provided for advertising and that editorial coverage is attractive to potential advertisers
To work with authors, designers and the Picture Editor to ensure high quality visual presentation of features
To work with the Managing Editor to enable good flat-planning of the features section
To stay up to date with technology developments and issues by reading, conversing or attending events
To contribute occasional news and comment to the E&T website
To ensure regular news emails are checked before mailing.
Person Specification:
Essential Criteria:
Education to at least degree level, or equivalent
Portfolio demonstrating extensive experience in writing, commissioning and editing articles on STEM subjects for national or specialist newspapers, magazines, books or websites
Knowledge of and contacts in engineering and technology industries
Ability to understand technical material and to produce clear and accurate English, to the highest editorial standards, with meticulous attention to accuracy and details.
Knowledge of industry-standard editorial techniques and conventions
Knowledge of print and publishing processes for magazines
Good communication skills to work with authors, colleagues and contacts
Organizational and planning skills to ensure a stream of articles, cover lines and images for future issues, with an eye to overall editorial direction of the magazine and balance with the needs of the
Advertising Sales Department
Experience of word processing packages, graphics and picture formats and e-mail.
Ability to motivate members and other engineers to participate in the generation of content
Desirable Criteria:
Educated to degree level, or equivalent, in a science or engineering subject
Experience of picture research and editing
Experience of flat-planning
Experience of writing cover lines
Sub-editing experience.
Knowledge of an additional language

Staff And Cost (Journalists)We are looking for passionate freelance journalists to be in charge of spreading the amazing, compelling and disruptive story of Blasting News. The story of journalism by the people, for
the people!
Main Goal
• Report news and great stories.
Main Responsibilities
• Publish high quality news and stories about the topics covered by Blasting News including: Breaking News, Business/Finance, Sport, Showbiz & TV, Style, Entertainment and Tech.
• Use a variety of formats, such as written articles, videos, photos and audio.
• Share and promote the news on social media platforms and through social networks (such as Facebook, Twitter, Google +, YouTube) to increase the number of the readers.
Competences and Experience
• Extremely passionate about innovative online media paradigms, social journalism and democracy in the information system.
• Some/strong knowledge of publishing content on the web.
• Ability to verify sources and fact-check articles.
• SEO skills.
• Real interest in social media marketing.
• English Native Speaker.
Operating Details
• Type of contract: freelance.
• Job Location: Anywhere. The Blaster is not required to check in at an office.
• Working hours: Flexible. The Blaster can work on a flexible basis.
Compensation
• Earn up to £200 per article.
COMPANY DESCRIPTION
• Blasting News is the largest global social news publisher - set up in mid-2013, it is now the 142nd most visited websites in the world (Alexi Ranking), thanks to 102+ million
monthly unique on-site visitors. Blasting News has readers in five continents and offices in London, New York, Sao Paulo, Milan, Rome, and soon Singapore. Blasting News is a new
disruptive concept of journalism, being made by the people, for the people. News is produced by delocalized freelance contributors (Blasters), fact-checked and curated by a quality
team of senior professionals. Furthermore, news is distributed by Social Blasters, a global team of top digital influencers. All the processes are fueled by the crowd, without any
central newsroom - thanks to an extensive use of technology (the core stages are managed by algorithms, some of which are patent-pending).
• Blasting News has a very innovative proposition:
• 100% Independent
• Blasting News encourages a wide range of points of view. All blasters can freely choose the topic and the medium of their contents. Blasting News has adopted George Whitefield’s
principle "We’ll just have to agree to disagree."
• 100% Democratic
• Blasting News does not have any central editorial office: we have developed a technology that promotes the most interesting, highest quality news, taking into account a huge
number of factors.
• 100% Meritocratic
• Blasters earn money thanks to a simple quality-based system: the more people that read the content, the more money the Blaster receives. Money comes from advertisement sold
on the webpages.

Staff And Cost (Writers)
Reed are working with an established international business who are looking for a
writer. This is an exciting opportunity for a Passionate Writer to provide content for
the client’s website.
Responsibilities
- You will join a friendly team, writing descriptions about the company products
- To deliver clear, grammatically correct, compelling and engaging content
- You will upload this information onto the website
Requirements
- You will have experience in writing content
- Able to work to deadlines
- Have attention to detail
- Sub-editing and proof reading experience

Staff And Cost (Photography)
• You will be based in NW, London and the hours are 9:00am – 5:30pm (Monday to
Friday)
• My client is looking for an experienced Photographer to join the team. It is
preferable that you have had experience in this area and have knowledge of
Photoshop and Capture One as well as working with Canon equipment. It is
crucial that you are flexible and are able to support the E-commerce team and
the Press Team with imagery.
• Responsibilities include-
• Fully support the E-commerce Team to keep on schedule with product uploads
• Manage all Studio Kit and Equipment
• Shoot and produce a high standard of product photography
• Ensure product is shown to its best advantage in order to maximize sales and
avoid reshooting
• Other office admin jobs

Staff And Cost (Marketing)Job Description
Senior Magazine Marketing Executive - Publishing Division
The Opportunity
Our client is an award winning Media and Events Company. It's one of the leading players in the industry, and runs some of the most iconic and successful events and magazines in the
UK, Shanghai and South Africa. These include popular consumer shows and some of the most recognized trade shows in Architecture & Design. Their magazine portfolio includes
household named consumer titles and trade titles.
As a fun and creative company, with great people and great ideas, they are passionate about delivering the very best results in everything they do. They've won over 70 industry
awards in the last 10 years and are continuing to grow, taking over and launching more magazines and events each year.
The Candidate
As the ideal candidate, you possess endless energy. You're fun to work with and you come with a strong contacts book built-up from four or more years in marketing. You are an
ideas person with a strong creative edge. You think outside of the box and think big in your ambitions. You possess excellent organizational skills and thrive at multi-tasking. Excel is
your best friend and data floats your boat. You're a strong communicator who loves getting out and meeting leading brands. You love print and digital platforms and captivating copy-
writing comes naturally to you.
The Role
• Key responsibilities
Sourcing and establishing effective working relationships with aligned brand partners for competitions, reader offers, cover mounts and catalogues
Managing the subscriptions strategy, implementing and driving sales initiatives to maximum sales affect across all print and digital sales platforms
Develop, establish and maintain marketing strategies
Analyzing direct marketing data, producing reports which shows full campaign analysis, including ROI
Social media campaign management
Event planning and providing support at shows and events to capitalize on all magazine marketing opportunities
The ability to 'think outside the box' and show a creative sales development flair and devise sound and robust business plans around these ideas
Responsible for all aspects of projects, including organizing print orders, polybag schedules and collation of monthly marketing reports for internal
meetings
Line management of the Marketing Executive
Internal reporting and other duties as assigned
Copywriting
• Candidate Requirements
Strong organizational skills, ability to prioritize and multi-task projects
Strong presentational skills
Exceptional communication skills, both written and verbal
Good copywriting skills
Excellent analytical skills - experience in analyzing KPIs from response rates, ROI, lifetime value, click through,
open rates and conversions etc…
A team player, passionate and full of energy
Ability to 'think outside the box'
Subscriptions marketing experience preferable
Circulation marketing experience would be advantageous
4 years direct marketing experience preferably in magazines

Staff And Cost (Finance)Digital Account Executive, Award winning events agency, Manchester
This is an exciting opportunity for a Digital Account Executive to work for a leading integrated agency as
part of their growing digital team. Working with a renowned client base across retail, FMCG, and finance
you'll be involved with a variety of digital campaigns and will play an important role in adding digital input
to new business pitches and proposals. This role would suit an Account Executive or Digital Marketing
Executive who is proactive and used to dealing with clients and delivering digital projects on time and to budget.
As Digital Account Executive you will manage a variety of digital projects that will support the large scale
events and exhibitions that the agency produces. Experience of managing web builds and content management
systems would be ideal due to the nature of digital work that the team collaborates on.
Responsibilities:
You will take responsibility for the delivery of projects, ranging from a content piece, blog article or a webpage
build to support the event.
Working with the team to prepare creative digital responses to briefs as well as campaign strategy.
Working alongside the Digital Director you will communicate across different account teams including film,
technical and exhibitions and ensure that digital is incorporated with each project worked on.
Ensuring you are commercially aware at all times, and have a full understanding of clients requirements.
Requirements:
Experience of digital systems (e.g. Word press)
A solid understanding of digital marketing (web builds, social media, content etc.)
Attention to detail and ability to manage budgets
IT and Mac proficiency
Ability to manage stakeholders, with excellent communication skills
A real can-do attitude and someone who is willing to learn new skills
As Digital Account Executive you will have the ability to communicate client’s digital needs to other members of the team, and will be able to relay
progress of digital campaigns back to the client. This agency is looking for someone who is hands-on, highly personable and a real team player who wants
to join an award winning team.
This is a brilliant opportunity to join an outstanding events agency and be part of a digital growing team, working with immediately recognizable brands!
Apply now!
Digital Account Executive, Award winning events agency, Manchester
As the North West's leading Marketing, Analytics, Digital and Creative recruitment agency, we are continually receiving new assignments to work on so
keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current opportunities as well as market place news and fun stuff.

Staff And Cost (Design)An award winning national agency specializing in creative content, animation, design and digital are on the lookout for an all round digital
expert in design. This agency are known for their thought provoking fun approach to design and due to growth in the agency they need more
people like you. With this role you will be heading up a team and working closely with the rest of the senior curative's to produce excellent
work.
Job Description:
- Produce eye catching animations for social media content, PR in both long and short form.
Produce designs for websites, social media content, HTML emails and all round digital design solutions.
- Step in and design for print when the work load is heavy.
Mentor and manage other designers in the team.
What We're Looking For:
- A portfolio demonstrating mainly digital design but with some print works for clients across the
following sectors: food and drink, retail, lifestyle, property and finance.
- - A show reel displaying your very strong skills in after effects.
- - Adobe Photoshop, InDesign and Illustrator.
- A strong positive attitude with the ability to motivate your peers and drive creativity.
To Apply:
If you think this role would suit you, please apply via the link below.
About Us:
The Book is the sister company of Network Marketing and specializes in creative and digital recruitment for agencies and in–house creative
studios throughout the UK.
We are an Equal Opportunities and Age Positive Employer and are acting as an Employment Agency in relation to this vacancy.
The Book is an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex,
disability, religion/belief, sexual orientation or age Apply now

Printing Quotes and Costs
Printing costs are also very important as if the printing is low, the quality overall
might be low. Compared to when the price is high the quality is a lot better. Also,
paper needs to be included on this as high quality gloss paper is going to be the
best for printing out magazines compared to stock paper. So the total for the print
will be 777 pounds this means I have to make profit or break even to keep making
my magazine.

Distribution To Retailer Costs
The aim is to distribute my magazine in nearly every small independent shop available to me.
If this work out well then I will slowly make my way up the ladder and start to retail out to the
bigger branches just as WHSmith and ASDA and other major brands. Which will increase the
sale costs meaning more profit. Retail relationships are a key part of making a successful business.
The importance is building that relationship and creating trust and
respect for them to want to support your product. This means that
professionalism is key when dealing with all aspects of the industry,
to promote those relationship with the company’s that can elevate
your own brand.
Promotional calendar: this helps plan key events and helps plan
when you are going to release your magazine. This helps the
business have structure.
http://www.fro
ntlinedistributi
on.co.uk

Advertising revenue
I will be charging for adverts in my magazine as this will be a bonus
for making profit. I will be having 10 full page adverts in my
magazine. And I will have 5 half page adverts so even more profit
can be made. For 10 full page adverts it will cost £50,000 and 5
half pages will cost nearly £10,000.
I will be charging £5,005 for a single full page advert and £2,752
for a half page.

Profit and Loss breakdown
How much profit are you going to make?
I hope to make over £6,000 in profit as this will help the continuation of the magazine
and more profit will be made.
How much are you going to loose?
I am accepting at the loss of £4,000, but every opportunity to limit this will be taken.
How much will it cost to produce 15,000 copies.
£11,665
How much are you selling your magazine for?
£2.50
If you sell your magazine at 2.50 for example and you sell at least 10,000 how much
will you then make?
£25,000
Now deduct the printing costs – what are you left with?
£18,235

The difference between legal and ethical issues differs from the division between
the core areas of law and ethics; law controls what people can and cannot do,
while ethics are moral standards that govern what people should or should not
do. Legal and ethical issues arise frequently, and are commonly encountered in
certain fields such as medicine, healthcare and politics. In some instances, legal
regulations prohibit people from carrying out certain tasks, such as administering
life-saving support, that are considered morally permissible actions. Also it can
also cost the company millions of pounds if they get into this situation as they
could be sued. If the company does end up being sued it can resort into bad
reputation and will be hard for them to gain trust of there readers if they were
giving false information about a certain topic. Furthermore not only will they loose
their readers trust but it will be very hard for the company to start making profit.
Ethical & Legal Issues.
Source:
//www.reference.com/world-view/difference-between-legal-ethical-issues-b59c4a38f6029883
The following slides will consider what is important for my magazine to implement such as
the privacy of certain topics and accuracy and many other points that need to be taken into
consideration. If this is not met the company would be facing a massive downfall or
reputation and finance .

Ethical & Legal Issues (Continued II)
My magazine needs to be accurate other wise they could be facing legal issues and in the worst case sued.
If the magazine is not factual/accurate then not only will it give the magazine a bad reputation on how well they can be
trusted to put out the truth, but it will put a bad reputation on the person on which whom its about.
My magazine Has to be accurate in many of the biggest parts of their magazine for example big stories surrounding big
singers need to be accurate it could not effect the artist and give them a band reputation but it will look bad for the
magazine as cause one of their articles is wrong it could mean many of their other articles could be false as well.
Source:
https://www.ipso.co.uk/editors-code-of-practice/
IPSO – Independent Press Standards Organization

The date and issue number need to be accurate
otherwise they brand may receive slander or the
audience may be confused about what issue the
magazine is on, for example if they were on issue
235 and they labeled it 253 the reader will be
confused and if they are a big reader they will want
to buy the other issues.
Source:
http://4.bp.blogspot.com/_la0TwKrDzew/SwVCQOZ4KDI/AAA
AAAAAACM/Wjz7SqWKbH0/s1600/kerrang_front_cover.jpg
I MUST make sure that all the names of bands,
artists and festivals are spelt correctly with the
correct capital letters and punctuation.
Additionally, the whole front cover of the
magazine needs to be accurate, this could
be from the artist on the main image, this
needs to be relevant to the main headline
otherwise there may be confusion on why a
different artist is on the front cover with a
different headline.

Ethical & Legal Issues (Continued II)
Source:
My magazine needs to be ensure that their privacy policy is up to the standard of my
publisher set other wise they could be facing legal issues and in worse case sued. If the
magazine does not provide this privacy policy in their content whether it be an interview or a
story then not only will it give the magazine bad reputation on how well they can be trusted
to put out public information of private information, such as to put photos of an artist with
out their consent. My magazine needs to ensure this privacy policy is kept up to my
publishers regulations, this may include the smallest of things such as something's full name
or age. As said before if this is not accurate then the company could be in court with the
artist to sue them for disobeying the privacy policy or using a photo or any other material
without their consent.

Ethical & Legal Issues (Continued III)
Source:
My magazine needs to be ensure none of their journalists engage in any inappropriate
actions on a famous artist, this could include harassment or intimidation. If this does happen
then not only my magazine but my publisher as well can be taken to court and sued for
violent behavior towards the artist. Also, in the event this does happen the editor needs to
make sure he/she does not publish this information and keep it private as this would brake
the privacy policy.

Watermark
Water marks are very important for security and certain
guide lines. The most known watermark and stock image
company is “shutterstock” these images are water
marked protected so people can not use the images for
commercial use or they are own personal use. Here is an
example of shutter stock images. They have a website
were you can search any type of image that is available,
make an account and subscribe to a monthly or yearly
contract to get royalty free images for commercial use.

Copyright ©
Copyright- is when there is a legal right which lasts for a certain amount of years so you
can’t print, publish, perform, film, or record literary, artistic or musical material that
already exists.
As illustrated from this image it is not copyrighted as it does not have the symbol
connected to it. This means that it can be used by any person without any legal action
being pursued. Although, the logo is not copyrighted the name and the company brand is
by my publisher. This means if anyone else makes a music magazine called my magazine .
My publisher can take legal action and send these people to court and possibly sue them
for thousands or even millions of pounds.
I can relate this back to my magazine as copyright is something everyone needs for their
company or brand. If I use a copyrighted image without the proper legal agreements I
could be fined or sent to court. So I must make sure I follow the legal agreements people
use on their photography. Also I must make sure I use copyright on my logos and my
images I’ve taken for my magazine, as if someone were to take them and claim them as
theirs then I can not do anything about it cause I have not got copyright on them.
Source:
http://www.bauerlegal.co.uk/website-terms.html

Data Protection Act 1998
The Data Protection Act protects any personal information and how personal information is used within
business
My magazine will be accurate of
information about artists, big or
small stories or any other thing that
may be in my magazine I will make
sure everything is 100% accurate.
Additionally, my magazine articles
are not only accurate but politically
correct, ethically and religiously
accurate as if its not I could deal a
big lose towards the magazine and
and the publisher.

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