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The Music Video and Muslim 
Piety: Satellite Television 
and Islamic Pop Culture in 
ETghyep tMusic Video and 
Muslim Piety: Satellite 
Television and Islamic Pop 
Culture in Egypt
The author 
 Patricia Kubala is a graduate student in 
the Department of Religious Studies at 
the University of California, Santa 
Barbara. She currently lives in Cairo, 
where she is studying Arabic at the 
Center for Arabic Study Abroad and 
conducting research for her master's 
thesis on the public debate in Egypt 
surrounding Arabic music video clips
A new satellite era 
 Before the “satellite 
era” the music videos 
had an important 
sense of solemn 
religiosity 
 In the new channels 
is possible to see 
how the piety music 
is also adaptting to 
the pop culture
WAMA 
 Opposition between 
dessert / busy life of 
the city 
 Message of 
brotherly unity of 
Islam through sunset 
 Fancy clothes, youth 
image
Entertainment and Islam 
 In the 70ies some 
preachers criticized 
the entertainment 
industry 
 A new concept of 
artist who lives with a 
special sense of 
religiosity
Purposeful art 
 Use the God gifts in order to 
streghtened the Community of 
Believers 
 The ideal of Al-fann al-hadif : 
chic and tasteful art with an 
appropiate message of moral 
respectability and 
responsability 
 Pious, all the while enjoying 
the technological amenities 
and comforts, of a modern 
lifestyle
Hossam Hajj
Questions 
 Piety music and Pop culture in a broader 
globalization context 
 Modernity and Tradition in music can be 
together 
 The question of the women. 
 Challenguing an unified version.
Piety music and pop culture 
in a globalization context
Opposition between 
modernity and tradition??
The question of women
Challenguing an unified 
version of Islam from 
Western side

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The music video and muslim piety

  • 1. The Music Video and Muslim Piety: Satellite Television and Islamic Pop Culture in ETghyep tMusic Video and Muslim Piety: Satellite Television and Islamic Pop Culture in Egypt
  • 2. The author  Patricia Kubala is a graduate student in the Department of Religious Studies at the University of California, Santa Barbara. She currently lives in Cairo, where she is studying Arabic at the Center for Arabic Study Abroad and conducting research for her master's thesis on the public debate in Egypt surrounding Arabic music video clips
  • 3. A new satellite era  Before the “satellite era” the music videos had an important sense of solemn religiosity  In the new channels is possible to see how the piety music is also adaptting to the pop culture
  • 4. WAMA  Opposition between dessert / busy life of the city  Message of brotherly unity of Islam through sunset  Fancy clothes, youth image
  • 5. Entertainment and Islam  In the 70ies some preachers criticized the entertainment industry  A new concept of artist who lives with a special sense of religiosity
  • 6. Purposeful art  Use the God gifts in order to streghtened the Community of Believers  The ideal of Al-fann al-hadif : chic and tasteful art with an appropiate message of moral respectability and responsability  Pious, all the while enjoying the technological amenities and comforts, of a modern lifestyle
  • 8. Questions  Piety music and Pop culture in a broader globalization context  Modernity and Tradition in music can be together  The question of the women.  Challenguing an unified version.
  • 9. Piety music and pop culture in a globalization context
  • 10. Opposition between modernity and tradition??
  • 12. Challenguing an unified version of Islam from Western side