A case study to track media consumption habits, attitudes, and spending habits of senior global business executives.

1. Survey with Senior Business Decision Makers
Study Type:
Target Group:
Geography:
Tracker study
Senior business
executives / Senior
management /
Department heads
from private companies
with 50 employees or
more
Multi-country

2. WHAT WAS THE RESEARCH REQUIREMENT?
The primary objective of this survey, a global syndicated media and
insights project, was to track the media consumption habits, attitudes
and spending of senior global business executives
on
Business Finance Luxury
products
Travel

3.  Managing quotas by age, gender and
employee size
 Deploying samples in small batches as the
client required specific number of completes
to fall out during weekdays and completes
over the weekend
 Time zone management, since we were
fielding the survey across multiple global
regions and we had to provide support 24/7
 Deploying structured sampling over weekdays
and weekends
WHAT WERE THE CHALLENGES?

4. HOW DID
BORDERLESS ACCESS
TACKLE THE PROBLEM?
We sent pre-targeted samples &
simultaneously conducted profiling
exercises to recognize suitable
candidates who fit the survey criteria.
We sent small batches of samples in
accordance to the update from the reporting
tool to ensure there was no burnout of
samples, while also maintaining the clients
requirement of daily quotas.
We implemented a digital fingerprinting
tool to avoid duplicates since the client
had on-boarded other partners on the
project.

5. OUTCOME
The client was pleased with the survey results and was able
to infer reliable insights from our data, which enabled it to
implement decisions faster.
The client was keen to increase the overall sample for
upcoming trackers.

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