Borderless Access consumer market research panel book lists the scope of our global consumer panels Request consumer panel book

1. © 2024 Borderless 1
Global Panel Book

2. © 2024 Borderless
Top 20 Field Services company Greenbook's
GRIT Business and Innovation 2022 Report
2
Awards and Associations
Affiliations Awards & Certifications

3. © 2024 Borderless 3
Genuine Respondents = Quality
Responses
Reliable and authentic responses are key to any research studies. Which is why we rigorously authenticate our panelists at
many levels to ensure unique and genuine responses leading to quality data.
Recruitment by
invitation only
Double
opt-in
Mobile verification
(Triple opt-In)
Social media
verification
Ongoing response
mo n ito rin g
Invite only
candidates that we
are looking for.
Following a strict
double opt-in process
as per the ESOMAR
guidelines.
Mobile authentication
using a one-time
password at registration.
Additionally redemption
of points as coupon are
sent only to the verified
mobile number.
A must for all B2B panel
recru i t s.
B2C panelists are
encouraged to engage
with us on social media
platforms.
Use of advanced tools
and predictive
algorithms to track and
remove panellists who
do not conform to our
quality standards.

4. © 2024 Borderless 4
Hyper-Niche Audience
Access hyper-niche B2C audiences through our meticulously profiled panellists and alternate methodologies.
Online
Shoppers
Auto
Travel &
Hospitality
Smartphone
Users
Healthcare
Financial Product
Holders
IT
Online shopping
behavior, channel
preferences,
affinity,
product set
preferences,
purchase
Based on the
company they
work in, employee
size, number of
PCs, designation,
primary IT
functions/
Type
of vehicle owned
– Two or Four-
wheelers,
vehicle brand,
segmented by –
small, mid-sized,
Type of air
travel – business
or leisure, travel
frequency, class of
air travel, casual
travellers,
business
Mobile phone
ownership and
usage, attributes
include
mobile brands,
smart phone
ownership,
usage,
Physicians, care
givers, key opinion
leaders (KOL),
pharmacists,
hospital
administrators.
Patients profiled
Target based
decision making
criteria,
online banking
usage, financial
products owned.
frequency and
purchase size.
responsibility,
occupation,
industry, and
company annual
revenue.
luxury, and SUVs,
old/new
purchases,
insurances, etc.
travellers,
professional
travellers,
hospitality
professionals
including staff and
support teams.
and more.
on ailment type,
lifestyle
parameters and
healthcare
access.

5. © 2024 Borderless 5
Hyper-Niche Audience
Access hyper-niche B2C audiences through our meticulously profiled panellists and alternate methodologies.
Mothers Gamers LGBTQ HNIs Pet Owners Smokers
Cannabis
Industry
Working mothers
or stay-at-home
moms, first-time
Gamers of all age-
groups and types,
from casual
Lesbian, gay,
bisexual,
transgender, and
Legal recreational
cannabis users,
medical cannabis
users, cannabis
business owners
and staff, cannabis
farmers and other
individuals.
High-net-worth
Individuals based
on income,
Pet owners based
on age,
preferences, type
Profiled based on
cigarette brand
preference,
mothers, mothers
with twins; single
mothers, mothers
from all walks of
lives, age group,
region, religion,
culture, income
group and more.
smartphone
players to e-sport
professionals and
everyone else in
b et ween .
queer community
members who are
single, married,
parents, students,
working
professionals and
from other areas
of society.
investible income, of pets owned, the
real-estate owned, intent of pet
cars owned, ownership, pet
financial products food purchase
owned, profession, behaviour, brand
designation, preferences for
entrepreneurship, their pets,
demographics, etc.satisfaction levels,
etc.
number of
cigarettes
consumed,
purchase power,
family members,
insurance covered,
etc.

6. © 2024 Borderless 6
Hyper-Niche Audience
Access hyper-niche B2B audiences through our meticulously profiled panellists and alternate methodologies.
ITDMs MDMs FDMs HRDMs BDMs
Almost all ITDM
titles including
CIO/CTO, VP-
All MDM titles
including CMO,
CSO,
FDM titles such as
CFO, Finance
controller, VP of
HRDM titles like
CHRO/CPO, VP
(HR, talent
BDM titles
including Owners,
Chairman,
SBOs profiled for
almost every
industry vertical
Technology,
Director, (MIS, IS,
IT) Manager
(telecom, data
communication,
network security)
and network
administrator.
SVP/VP/Director/
General Manager/
Senior Manager/
Manager, and
brand, digital, and
product marketing
managers, B2B-
B2C marketers.
finance/treasurer,
Finance director,
FP&A manager.
acquisition, talent
management),
Director (HR,
training, payroll),
Manager (HR,
training, payroll)
and others.
Managing Director,
CEO, CFO, CMO,
CHRO, COO,
President, Director,
VP, SVP, EVP,
General Manager,
and other senior
management and
department heads.
including retail,
food and
hospitality,
manufacturing,
professional
services, real
estate etc.
Small Business
Owners

7. © 2024 Borderless 7
Panel Attributes List
Title
Network providers (India) Music
Genera
l
Role in decision
Frequency of travel
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Mobile phone use
Type of mobile phone
Operating systems
Average monthly billing
Contract type
Phone brands
Occupation
Functional role
Purchase decision makers
Primary role
Human Resources Role
Television
Books
Movies
Health / fitness / wellness
Hobbies / leisure
Sports activities
Types of car
Car brands
Purchase intent
Frequency of travel by air
Air travel intenders
Domestic travelers for business / leisure purpose Overseas
travelers for business / leisure purpose
Travel decision makers
Destination travelled in the past 12 months (continents)
Electronic devices owned
Online activities
Video game system
Mobile Phone
Basic Demographics
Entertainmen
t
Interests / Hobbies
Automotive
Expanded Business Variables by Industry
Electronics / Gadgets

8. © 2024 Borderless 8
8 Million+ Respondents | 40 Markets | 10 Million Surveys Annually
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North America and LATAM

11. © 2024 Borderless 1
Brazi
l
Panel Size 450,000+
AGE
EMPLOYMENT STATUS CITIES
GENDER
EDUCATION
MARITAL STATUS
48% 52%
Male Female
46% 54%
39% 48% 13%
Single Married Others
Graduates/
Post Graduates
Less than
Graduate
4%
9
%
26%
14
%
30%
31
%
14
%
23%
9
%
14%
12
%
7%
11
%
Business
18-
24
Currently
un-
employed
25-
34
Employed
– Full
Time
35-
44
Employed
– Part
Time
Self
45-
54
Student
55
+
Others
Brasília
Curitiba 5%
Salvador 3%
Others 26%
São Paulo 33%
Belo Horizonte 6%
owners employed
Fortaleza 4%
Porto Alegre 5%
Rio de Janeiro 14%

12. © 2024 Borderless 1
Mexico
Panel Size 375,000+
AGE
EMPLOYMENT STATUS CITIES
GENDER
EDUCATION
MARITAL STATUS
51% 49%
Male Female
52% 48%
39% 45% 16%
Single Married Others
Graduates/
Post Graduates
Less than
Graduate
5
%
29
%
8
%
32%
41
%
11
%
22%
6
%
12%
21
%
5%
8
%
18-
24
Business Currently
un-
employed
25-
34
Employed
– Full
Time
35-
44
Employed
– Part
Time
Sel
f-
45-
54
Studen
t
55
+
Others
El Salto 7%
Acapulco 11%
Aguascalientes 3%
owner
s
employed
Guadalajara 13%
Monterrey 12%
Minatitlán 3%
Cancún 3%
Mexico City 21%
Others 27%

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USA
Panel Size 225,000+
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Argentina
Panel Size 250,000+
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