To analyze the top car brands based on the opinion and feedback received via our respondents.

1. Research Requirement The Challenges The Approach Outcome
To analyze the top car brands
based on the opinion and
feedback received via our
respondents
7-8 Open ends considered very
high over the online platform
Survey length is about 35 minutes
leading to a high drop-out rate.
Interlocking quotas on age, gender,
region, income, occupation, car
brands and segments (Hatchback,
Sedan, SUV, MPV ETC)
Maintain the consistencies and
market trends across car brands
month on month
Arranged SPOC for sampling
activity
Engagement notifications and
additional incentive points offered
to respondents at the end of the
project.
Additional profiling exercises
conducted on car brands for
targeted sampling
Pre-planning on oversampling was
done to maintain data trends and
consistency
Client transitioned this tracker to
be executed from offline to online
platform
Data trends matching with leading
automobile industry reports and
magazines
Client was satisfied with the results
leading to additional ad-hoc and
challenging campaigns
This pilot project is now an annual
tracker for two consecutive years
Target Group
Car Owners and
Intenders
Study Type
Tracker
Sample Size
1690 per month
Geography
India
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