An analysis of the Borderless Access IPL 2023 Survey reveals some interesting findings regarding media viewership, fan base, brands with the highest recall among viewers, and other interesting information.

1. IPL 2023
Highlights from the IPL Brands Survey: Revealing Fan Base and Brand Associa�on
VIEWERSHIP
FAVOURITE TEAMS AND WHY THEY WATCH
AWARENESS OF SPONSOR BRANDS
DREAM11 IS THE TOP MOST RECALLED SPONSORED BRAND DURING IPL 2023
TOTAL AWARENESS OF NON-SPONSOR BRANDS
FAN BASE AND THEIR INTERESTS IN WATCHING
HOW THEY WATCHED
12%
40%
79%
82%
Café/Bar/Restaurant
Home(TV) Mobile Laptop/PC
35%
22%
10% 8% 8% 6% 3% 3% 2% 2%
CSK MI RCB KKR GT RR SRH LSG PK DC
27%
30%
41%
47%
48%
55%
55%
79%
Favourite mentor/ coach
Favourite team captain
Home city or region of the IPL team
Historical performance
Team playing style or strategy
Balanced team
Figh�ng Spirit
Favourite player
82
74 69
62 59 57 52 49 48
29 24 21
29
39
24
10 9
15
2 6 7
1 3 2
TOTAL AWARENESS OF SPONSOR BRANDS BY REGIONS
36%
Watch only when their
favorite team is playing
64%
Watch other matches
as well
Total Unaided
Brands North West East South
82 87 81 78
74 78 71 72
70 75 71 63
58 68 58 62
61 61 56 59
52 55 57 60
52 55 54 50
42 50 50 53
45 47 49 50
27 31 30 27
20 27 25 22
18 22 20 24
Brands North West East South
66 71 66 56
44 51 50 50
41 41 43 40
40 46 41 33
40 41 39 37
30 37 33 38
36 34 38 32
32 31 32 31
31 31 34 26
22 32 30 31
AWARENESS OF NON-SPONSOR BRANDS
Total Unaided
64
49
41 40 39 35 35 31 30 29
8 2 2 1 2 2 2 1 1 1
CONDUCTED THIS STUDY WITH 1029 SAMPLES IN 26 OF THE TOP CITIES IN INDIA
62% 38%
NORTH - 20% WEST – 29% EAST – 18% SOUTH – 32%
www.borderlessaccess.com
67% People watch IPL
Brand Recall Among IPL Viewers
All the numbers are in percentage
All the numbers are in percentage
All the numbers are in percentage
All the numbers are in percentage