Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
1
Bob Colner
Director of
Analytics
Boomtrain
Martijn Scheijbeler
Lead Growth, SEO
The Next Web
Tom Davis
CMO
Forbes Media
...
#VBWebinars
•Enable pop-ups on your browser.
•Use headphones or turn up the system’s speakers to hear the presentation,
wh...
#VBWebinars
Let’s make this social…
Predictive intelligence for marketers: The key to true 1:1 personalization at scale
Be...
Our Presenters
Bob Colner
Dir. of Analytics
Boomtrain
Martijn Scheijbeler
Lead Growth, SEO
The Next Web
Tom Davis
CMO
Forb...
PERSONALIZATION: LET’S GET TO
KNOW OUR CUSTOMERS
Setting the Stage
Andrew Jones
Chris
Jane
Arthur
Personalization is about scale
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 per...
Jane? Chris…?
Marketing used to be about the message
#VBWebinars
Modern (digital) marketing is different
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalizat...
Why personalization?
#VBWebinars
How effective is personalization?
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at...
Gartner Hype Cycle
Where are we today?
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalizati...
The process of personalization
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at sc...
Business objectives for personalization
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalizat...
Where in marketing funnel is personalization used?
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 p...
Identity funnel: anonymous to known
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization ...
Channels where personalization is used
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalizati...
Identity-related data sources used
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization a...
Topic 1 of 3:
Bob ColnerMartijn ScheijbelerTom Davis
Why must personalization be a
priority? How are you personalizing
you...
Transforming Media Business Model
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at...
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
Enrich the User Experience ...
Enrich the User Experience
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
...
Acknowledge the diversity within your audience
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 perso...
Acknowledge the diversity within your audience
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 perso...
Martijn ScheijbelerTom Davis
How have you been using machine learning to
better understand, communicate with, & retain
you...
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
Machine Learning = scalable...
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
What does Predictive Intell...
Topic 3 of 3:
Bob Colner Martijn Scheijbeler Tom Davis
What types of insights can machine learning
surface for you faster ...
Better Understanding of Your Content
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization...
Better Understanding of Your Content
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization...
Content Revelations – Consistency and Virality
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 perso...
Content Revelations –The Evergreen Factor
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personaliz...
Deliver Compelling Recommendations from the Beginning
#VBWebinarsPredictive intelligence for marketers: The key to true 1:...
A Big Thank You to Our Presenters
Bob Colner
Dir. of Analytics
Boomtrain
Martijn Scheijbeler
Lead Growth, SEO
The Next Web...
A Big Thank You to Our Sponsor
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at sc...
Upcoming SlideShare
Loading in …5
×

Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Scale by VentureBeat and Boomtrain

407 views

Published on

Watch the Webinar here: http://hubs.ly/H01m7DF0

These slides are originally from a webinar produced by VentureBeat and included Boomtrain, Forbes, TheNextWeb, and VentureBeat speaking on the subject of Predictive Intelligence and Personalization.

Today’s consumers are more savvy and more distracted than ever before; they have learned to ignore the constant marketing noise we as marketers have become guilty of pushing out. The organizations that cut through the noise and deliver relevant, highly engaging user experiences last, while those that don’t are soon forgotten.

The goal is to provide real value to each one of your users with every communication. If you make each user feel like a person (not a segment), they will keep coming back. Ignore their needs, and they leave. Beyond just personalization, we must individualize every user experience.

How do you scale individualization to reach every one of your users on a 1:1 level? How do you make sure you consistently provide value to every individual?

The answer: Machine Learning

Ask Yourself: “What if you had a marketer for every single one of your customers who knew their behaviors, product preferences, and types of topics they loved most?” Sounds impossible, unless you only have a handful of customers.

Machine learning makes this possible, at incredible scale. When you look at Facebook, Netflix, and Amazon, they solved the same problems with powerful machine learning. That same technology used to be locked up or “out-of-reach” for the majority. That has now changed.

In this webinar, you will learn:
* How modern marketers have already started implementing the same powerful machine learning being used by Facebook and Amazon.
* How companies like The Next Web have found success in repeatedly maximizing engagement through 1:1.
* What types of insights that machine learning will surface for you faster and with greater accuracy than previously available.


Featured speakers:
Andrew Jones, VB Insight Analyst, VentureBeat
Tom Davis, Chief Marketing Officer at Forbes Media
Martijn Scheijbeler, Growth, SEO & Analytics at The Next Web
Bob Colner, Director of Analytics at Boomtrain
Shannon Johlic, Head of Marketing at Boomtrain

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Scale by VentureBeat and Boomtrain

  1. 1. 1 Bob Colner Director of Analytics Boomtrain Martijn Scheijbeler Lead Growth, SEO The Next Web Tom Davis CMO Forbes Media Predictive intelligence for marketers: The key to true 1:1 personalization at scale October 27, 2015 // 10 am PST / 1 pm EST Andrew Jones Insight Analyst VentureBeat
  2. 2. #VBWebinars •Enable pop-ups on your browser. •Use headphones or turn up the system’s speakers to hear the presentation, which will stream through your browser. •Submit questions or comments to the presenters at any time by hitting the “Ask A Question button” on top of the web console. •The webinar will be available to listen to On Demand approximately an hour after the presentation. The presentation deck is available for download in the Attachments window. •Technical issues? Click “Help” or submit a question through the portal. Webinar Optimization Predictive intelligence for marketers: The key to true 1:1 personalization at scale
  3. 3. #VBWebinars Let’s make this social… Predictive intelligence for marketers: The key to true 1:1 personalization at scale Be sure to Tweet during our webinar! We’ll be monitoring for questions and comments!
  4. 4. Our Presenters Bob Colner Dir. of Analytics Boomtrain Martijn Scheijbeler Lead Growth, SEO The Next Web Tom Davis CMO Forbes Media Andrew Jones Insight Analyst VentureBeat #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  5. 5. PERSONALIZATION: LET’S GET TO KNOW OUR CUSTOMERS Setting the Stage Andrew Jones
  6. 6. Chris Jane Arthur Personalization is about scale #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  7. 7. Jane? Chris…?
  8. 8. Marketing used to be about the message #VBWebinars
  9. 9. Modern (digital) marketing is different #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  10. 10. Why personalization? #VBWebinars
  11. 11. How effective is personalization? #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  12. 12. Gartner Hype Cycle Where are we today? #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  13. 13. The process of personalization #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  14. 14. Business objectives for personalization #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  15. 15. Where in marketing funnel is personalization used? #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  16. 16. Identity funnel: anonymous to known #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  17. 17. Channels where personalization is used #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  18. 18. Identity-related data sources used #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  19. 19. Topic 1 of 3: Bob ColnerMartijn ScheijbelerTom Davis Why must personalization be a priority? How are you personalizing your user’s experience now and in the future?
  20. 20. Transforming Media Business Model #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  21. 21. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  22. 22. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  23. 23. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale Enrich the User Experience through Personalization
  24. 24. Enrich the User Experience #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale 1. Create an environment where the user feels more comfortable. 2. Related ads, in-house ads, related stories, device, traffic source. 3. Regions, across devices.
  25. 25. Acknowledge the diversity within your audience #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  26. 26. Acknowledge the diversity within your audience #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  27. 27. Martijn ScheijbelerTom Davis How have you been using machine learning to better understand, communicate with, & retain your users? What does Predictive Intelligence/Predictive Marketing mean to you? Topic 2 of 3:
  28. 28. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale Machine Learning = scalable, personal 1:1 experiences
  29. 29. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale What does Predictive Intelligence mean for you and your organization?
  30. 30. Topic 3 of 3: Bob Colner Martijn Scheijbeler Tom Davis What types of insights can machine learning surface for you faster and with greater accuracy than previously possible.
  31. 31. Better Understanding of Your Content #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale Machine Learning is able to understand meaning of your content. It’s like a team of editors that instantly read and tag your content in a completely consistent and actionable way.
  32. 32. Better Understanding of Your Content #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale The next step is look at how your individual pieces performed in the past to predict what content themes will deliver in the future.
  33. 33. Content Revelations – Consistency and Virality #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  34. 34. Content Revelations –The Evergreen Factor #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  35. 35. Deliver Compelling Recommendations from the Beginning #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale Tracking users behavior from the first touch point is key. The most valuable data is often from the user's first interaction with your Brand. Don’t wait until registration to start to deliver individual content If you track anonymous users from the top of the funnel you can start delivering relevant content to them before they convert (or churn!).
  36. 36. A Big Thank You to Our Presenters Bob Colner Dir. of Analytics Boomtrain Martijn Scheijbeler Lead Growth, SEO The Next Web Tom Davis CMO Forbes Media Andrew Jones Insight Analyst VentureBeat #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
  37. 37. A Big Thank You to Our Sponsor #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale If you’d like to start using the same platform that drives engagement for Forbes, TheNextWeb, and VentureBeat, please contact Boomtrain directly: • Email: hello@boomtrain.com • Site: www.boomtrain.com Boomtrain is the intelligence layer that predicts the optimal content for your emails, website, and mobile app. We help you better communicate with your customers by delivering 1:1 individualized user experiences that drive deeper engagement, greater retention, and increased lifetime value.

×