'22 NDM - Bonner Leader Financial Aid and Recruitment.pdf

1. Recruitment & Financial Aid
Who and How to Recruit Your Bonner Leaders

2. What We’ll Cover
•Bonner Leader Model
•Recruitment and Selection
•Marketing

3. Bonner Leader
Model

4. Bonner Leader
Model
• Four year commitment
• Work/Service Stipend
Expected = Federal Work
Study
• Some schools include
service scholarship
• Funding summers not
required

5. Federal Work
Study
• Meet with your Financial Aid
Of
fi
ce to
fi
nd out what the FWS
allocation is and to negotiate
how Bonners can receive slots.
• Institutions are required to use
7% of their allocation at off
campus community
organizations/sites.

6. Bonner Leader Funding Survey
Funding Level Schools Additional Notes
Less than $2,500 2 programs
1 Liberal Arts/
1 large public
Between $2,500-
$3,000
3 programs
2 Liberal Arts/
1 large public/
Tuition varies ($11K-41K)
$3,350 14 programs
Most common
(regardless of summer)
More than $3,350 11 programs
Number of students range from 8
to 93; old and new programs

7. Bonner Leader Funding
School Funding Per Student Tuition
College of Saint Benedict
$3,500 (FWS) +
$2,500 scholarship
$39,402
Montclair State University $2,575 $11,318
University of North
Carolina - Chapel Hill
$2,175 $8,340
Ursinus College $4,000 (tuition discount) $50,360
Washington and Lee
University
$3,350 +
summer award
$44,507

8. Work with
Development/
Advancement
Of
fi
ce

9. Have you met with your
Financial Aid and
Admission Of
fi
ce?
What are strategies or next
steps can you take to build
relationships with
Financial Aid, Admission, &
Development?
Discussion Question:

10. Recruitment &
Selection

11. Who to Recruit
• Ethic of service and 4-year
commitment
• >= 5 size per class with minimum
of 20 total
• > 75% Federal Work Study eligible
• > 60/40 gender balance
• > diversity of school

12. Recruitment Basics
• Incoming students (+ some
upper-class leaders)
• Build into school recruitment &
admissions process as yield
tool (liaison)
• Engage current Bonners in
process
• Formal application
• On-campus interviews

13. Admissions
Collaboration
• Designate 1-2 admissions
counselors as liaisons
• Annual presentation to all
Admissions staff
• Identify eligible students
• Align application process
• Intentional outreach
• Recruitment events/calls
• Synchronize timelines

14. • Begin where campus stands as a
whole
• Male, Students of Color, First
Generation
• Admissions has these stats
• Diverse Recruiters, Engage
Bonners
• “Small & Wide Net” Pipelines
• Appealing Language/Approaches
Recruiting for Diversity

15. Sample Application
Questions

16. Interview Day
• Face-to-face interaction
• Engage Bonners and key
campus contacts
• Go over Program
Requirements
• Service partners and
placements
• Parent/family sessions

17. What does your
recruitment and selection
process look like?
What are strategies you can
implement?
Discussion Question:

18. Recruit &
Selection
Steps
• Update website & other recruitment
material
• Send application packet to eligible
students
• Convene Selection Committee
• Conduct Interviews
• Make Selection & Make Invitations
• Notify those not selected with other
options for engagement

19. Marketing

20. Online
Identity

21. Clear
& Visible

22. Link with
Mission

23. Promote
Impact &
Network

24. Marketing Tools
• Social Media
• Bonner Students
• Website
• Campus Tours/Ambassadors
• Pipeline Programs
• Admission’s Of
fi
ce
• Promotional Videos

25. How do you market the
Bonner Program on campus
and in the community?
What are strategies to
implement?
Discussion Question: