5. PAST PRACTICE
• Centered around recent high school graduates
(tend to enroll for full-time credit load.)
_____% and ______% headcount
• Other segments:
– ______% credit hour / ______% headcount
6. WHOM DO WE SERVE?
H ig h S c h o o l
D ire c t- C o lle g e
A d u lt S to p -O u t
R e -E n tr y
O u tr e a c h
F o u r T ra n s itio n
G ro u p s
7. I. High School - Direct - College
• First Generation
• Honors
• Special Needs
• Parents
• PSEO
• Tech-Prep
8. II. Adult Learner
• Life-long learning
• Professional to better-
skilled
• Unemployed/
Underemployed
• Agency referrals
(BVR, YWCA, TRIO)
• Employment &
Training
• Homemakers
12. Service Area - Hamilton County
P u b l i c P r i v a t e P a r o c h i a l
H a m i l t o n
C o u n t y
S c h o o l s
Varying achievement and commitment levels.
13. Public High Schools (34)
• First generation
• Widest combination of demographic
considerations
– Income levels
– Minorities - diverse population
14. Recruitment emphasis (cont’d)
• Career Counseling - exploring options
• Remediation - access to testing/placement
• Co-op/Clinical - validates career choice
– leads to lucrative employment
– placement rate of 96%
• Parental Support
– Weekly, on-campus College Information Sessions
– Annual Parent/Student Night
– Direct mail - ACT (EOS)
15. Recruitment emphasis (cont.d)
• Financial Aid & Scholarships
– Affordable tuition, access to grants & loans
– Presidential Scholarship
• On-site (CPS) advising for admission,
financial aid, and scholarship assistance
• Tech-Prep
• Athletics
• Support Services - clubs/organizations
16. Parochial Schools
• Comprehensive curriculum (college prep &
general education)
• Strong parental influence
• Team athletics
• Greater emphasis on guidance/career counseling
17. Recruitment emphasis
• Co-op - “hands-on” experience
• Graduate employment and earning potential
• Scholarships (Presidential & Institutional)
• Value
• Intercollegiate/Intramural athletic opportunities
• Transferability - AA & AS degrees
• Articulation agreements
• Direct mail
19. Recruitment Emphasis
• Product - high quality and variety of
technical programs
• Transfer - AA & AS degrees
• Articulation agreements with area
colleges/universities
• Small classroom - personal attention
• Scholarships
• Honors Students - Phi Theta Kappa
20. Initiatives
• High school visits 145 schools - 2+ times
annually (fall, spring)
• College nights/fairs
– Attend 40 annual college nights and fairs
• Cincinnati National College Fair
– 250 colleges participate
– 10,000 prospective students & parents attend
21. On-Campus Activities
• Host 102 weekly College Information Sessions
annually
• Host 30+ high school groups annually
• Parent/Student Night - juniors & seniors
• Counselor Luncheons (CPS + all counties)
• Taft High School Career Academic Program
(T-CAP)
• Jobs for Cincinnati Grads Partnership
22. On-Campus Activities (cont’d)
• School to Work Partnership-
Exploration days
• Cincinnati Youth Collaborative
visits (students, mentors, parents)
• Shadowing (prospective student
& Cincinnati State student/alum)
• Tech - Prep Exploration Days
23. Parent Directed Activities
• Direct-mail letters - scholarship & program
opportunities sent annually to parents of
middle school attendees
• High school Programs (evening)
• Parent Guide Mailing - career opportunities
and college planning
• Financial Aid and Scholarship programs
presented by FAO staff
• Class schedules - bulk-mailed to all
households - service area and beyond
24. High School
Counselors and Teachers
• Host Counselor In-service
days
• Host Faculty In-
Service/Shadow Days
• Admission Update
Newsletter
• Counselor Resource
Packet
• Admission Advisory
Committee
25. Ohio ACT
• Ohio ACT Executive Committee Chair
• Ohio ACT High School Relations Committee
Chair
• Ohio ACT Research Committee
26. Early Intervention
• Tech-Prep Consortium
• Post-Secondary
Enrollment Option
• Middle School Day -
Cincinnati Public
Schools
• Boy Scouts of
America
27. Tech-Prep Consortium
• Eight vocational-educational planning
districts (VEPD)
• Over 50 high schools 8 counties
• Six-year seamless pathway
– Business Technologies
– Health Technologies
– Engineering Technologies
29. Middle School Day -
Cincinnati Public Schools
• Host 250 students
Goal: Establish early exposure to higher education
through hands-on lab experiences, student panel
discussions, and motivational speakers
30. Boy Scouts of America
Career Awareness
• Each participating
faculty member co-
presents with a
professional from
business and industry.
31. Internal Partnerships
• Faculty - connecting prospects to faculty
• Current students
• Marketing/Public Relations
– Publication Development
– Advertising & Promotion
• Institutional Research - key to smart changes
32. CHALLENGES
• Targeted marketing and segmentation are
becoming more important.
• Technology will combine with increased personal
attention by live people …..…admission person
to student prospect.
• Survey research to learn why people didn’t do
what we wanted them to do.
• Use opinion surveys to guide publications content
and personalize written communications.
35. Challenges (cont’d.)
• The community’s unfamiliarity with
“community colleges.”
• Lingering impression that coursework will not
transfer.
• Facility reminiscent of former high school.
36. Challenges, (cont’d.)
• When parents are asked about college, they
only think of 4-year alternatives.
• New technologies and educational delivery
methods.
• Increasing competition.
• Under prepared students.
