The document outlines a multimedia design master's program with the following goals: 1) Define a vision and learn to think, feel, and behave differently to achieve desired results. 2) Understand clients' needs and build effective relationships. 3) Develop strong brands through research and identity. 4) Gain skills in areas like copywriting, design, project management, and multi-platform content delivery.

1. Image: Endless Stair Photographer Harold
Davis

2. MASTER: PERSONAL DEVELOPMENT &
LEADERSHIP
My Goal:
Define What the Dream/Plan/Vision Is.
How Can I Think, Feel & Behave Differently & In Alignment to
Produce the Effects & Results that I Want?
Resources & Strategies:
• Read and continue to refer to the “Mastery” book by Robert
Greene for guidance.
• Read and continue to refer to the book Breaking the Habit of
Being Yourself by Dr. Joe Dispenza.
• Watch Robert Greene: "Mastery", Talks at Google Video:
https://youtu.be/J4v_34RRCeE
Image: Bullseye Dollar Sign:
http://bit.ly/1FBFyxn

3. DEFINING CLIENTS
NEEDS
Multi-Media Campaign Image: Drimlike http://bit.ly/1QHnqmh
Goal: Providing clients needs with effective multi media
design service sin brand creation strategies & execution of
recognizable campaigns. I will utilize this class to effectively
create brand awareness opportunities for my ecommerce!
Websites utilizing all! online platform opportunities.
Resources & Strategies:
Lynda.com - What To Expect From Clients: http://bit.ly/1PIfqkM
7 Best Practices For Building Client Relationships. Retrieved September 28, 2015, from
Sharma, G. (2013, October 4). http://www.forbes.com/sites/gaurisharma/2013/10/04/7-
best-practices-for-building-client-relationships/
ABNT(Brazilian National Standards)ReferencesPLENGE, NE; ERICKSON, R; ROLOFF, M.
The Influence of Situational Constraints on the Commodification of Consultant-Client
Interactions. Conference Papers -- International Communication Association. 1, 2007.

4. BRAND DEVELOPMENT
Branding Image: http://www.LittleField.us
Resources & Strategies:
HubSpot Blogs: The Marketer's
Guide to Developing a Strong
Brand Identity Link:
http://bit.ly/1jmA6m9
Shopify YouTube Videos:
https://www.youtube.com/user/s
hopify
APA (American Psychological
Assoc.)ReferencesYoo, C. Y. (2014). Branding
Potentials of Keyword Search Ads: The
Effects of Ad Rankings on Brand
Recognition and Evaluations. Journal Of
Advertising, 43(1), 85-99.
doi:10.1080/00913367.2013.845541
Goals:
Understanding my brands identity & market share via
product research, demographic information, brand person
Obtain the skills need to create my brand identity & ecom
businesses.

5. Magnet Copywrite Image: http://www.cleversoft.co
Goals:
Is written content & effective storytelling skills. I will strength
my writing skills to produce original content and create brand
awareness for my products & services.
Resources & Strategies:
Lynda.com - Types of Marketing Copywriting:
http://bit.ly/1NVUGHd
8 "Stupid" Copywriting Tricks That Will Triple Your
Conversions (Part 1): https://youtu.be/rteSvoogGv0
8 "Stupid" Copywriting Tricks to Triple Your
Conversions
(Part 2): https://youtu.be/joF5Ikc8ggw

6. DESIGN
RESEARCH
Design Process Image: http://www.mshank.com
Goals:
Interpreting ideas & transforming them
into intellectual properties that include but
not limited to graphic images, illustrations,
videos, content for media campaigns that
appeal to a specified targeted niche
market.
Resources & Strategies:
Lynda.com – Design Process: http://bit.ly/1NVUGHd
HTML(5) Tutorial: http://www.w3schools.com/html/
CSS Tutorial for Beginners - part 1 of 4 - Applying Styles:
https://youtu.be/Wz2klMXDqF4

7. Organizational Structure Chart Image: http://www.static1.squarespace.com
Goals: Project
Management in working
with a team on projects
while creating repeatable
processes to each unified
goals will utilize this skills
when I have opportunities
with working with people
that extend beyond! just!
Myself.
Resources & Strategies:
Section 1. Organizational Structure: An Overview. (n.d.). Retrieved
September 28, 2015, from http://ctb.ku.edu/en/table-of-
contents/structure/organizational-structure/overview/main
Denning, S. (2014, January 15). Making Sense of Zappos. Retrieved
September 28, 2015, from
http://www.forbes.com/sites/stevedenning/2014/01/15/making
-sense-of-zappos-and-holacracy/
SANTOS, FM; PACHE, A; BIRKHOLZ, C. Making Hybrids Work: ALIGNING BUSINESS
MODELS AND ORGANIZATIONAL DESIGN FOR SOCIAL ENTERPRISES. California
Management Review. 57, 3, 36-58, 2015. ISSN: 00081256.

8. DESIGN STRATEGIES & MOTIVATIONS
Creative Copywriting Image: http://www.eMarketingCopywriter.com
Goals:
The cool opportunity to use my design skills
ideas, concepts, information! & tools! to! Create
visual works of art for branding & media
campaigns. Will use all! Of my
knowledge & look forward to learning new skills to
advance my visions that transcend thought.
Resources & Strategies:
Adobe CC – design my branding concept, & edit
images.
Shopify – ecommerce website services, marketing,
merchandising how-to-videos.
Moo Cards – create branded print media for
customer purchases when shipping products.

9. Brand Integration Image: http:///www.1solutions.biz
Goals:
My interpretation of this class is being able to use
what I have learned with my skills, and experience
to think outside the box and apply design
concepts for multimedia campaigns and branding
opportunities to create brand awareness.
Resources & Strategies:
Lynda.com – Universal Principals of Design:
http://bit.ly/1GbaFKY
Lynda.com - Adobe Pen Tool: http://bit.ly/1LfHWfJ
ABNT(Brazilian National Standards)
References WALKER, K. Theoretical Foundations for
Website Design Courses. Technical Communication
Quarterly. 11, 1, 61, 2002. ISSN: 10572252.

10. MULTI-PLATFORM DELIVERY
Multi-Media Delivery Image: http://www.socialsteve.wordpress.com
Integrating Content &
Community:
Goal: Communicating branded
content and social marketing
information for numerous online
platforms that targets my niche market
with from my personalized products
& services of my communities.
Resources & Strategies:
Growth Hackers Newsletters, Growth
Studies & How-To Videos:
http://growthhackers.com
Entrepreneur.com Articles & Videos:
http://www.entrepreneur.com
HarvardReferencesOts, M, & Karlsson, M 2012,
'Out of control? How online papers are both
shaping and being shaped by user
generated content', Romanian Journal Of
Journalism & Communication / Revista Romana
De Jurnalism Si Comunicare- RRJC, 7, 1, pp.
51-58, Communication & Mass Media
Complete, EBSCOhost, viewed 27 September
2015.

11. MEASURING DESIGN EFFECTIVENESS
Measuring Design Effectiveness Image: http://www.therealtimereport.com
Resources & Strategies:
Lockwood, T. (2009, October 5). Ten Ways to
Measure Design's Success. Retrieved September
28, 2015, from
http://www.businessweek.com/innovate/conten
t/oct2009/id2009105_225354.htm
Shopify How To Video Tutorial: How To
Determine Your Target Market:
https://youtu.be/yKdylkCiy10
Hoofnagle, WS 1965, 'Experimental Designs in
Measuring the Effectiveness of
Promotion', Journal Of Marketing Research (JMR),
Goals:
To quantify& monetize media design
concepts and campaigns to measure
qualitative effectiveness with the consumer
awareness. Basically will be able to gage
analytical data for all of my! Online media
presence & correct what’s ineffective.

12. THESIS: PRESENTATION OF DESIGN SOLUTION
Design Solution Thesis Image: http:///www.inderscience.com
Goals:
Providing a written dissertation & multimedia
presentation of what I successfully from my
MDMFA Program to create an effective
multimedia business model. I can utilize my
ecommerce website launches as a case
study for this thesis.
Resources & Strategies:
Lynda.com – Business Writing
Fundamentals: http://bit.ly/1OBxPSU
Steiner-Williams, J. (n.d.). Writing your
Dissertation: Methodology. Retrieved
September 28, 2015, from
http://www.skillsyouneed.com/learn/disser
tation-methodology.html
Häggström, C 2008, 'The relevance of academic writing in
design education: academic writing as a tool for
structuring reasons', Journal Of Writing In Creative
Practice, 1, 2, pp. 151-160, Communication & Mass Media

13. PROFESSIONAL PRACTICE
Professional Practice Image: http://www.lookingfordiagnosis.com
Goals:
Provide Best Practices and
Ethical Principals &
Professionalism in my
company. What take from this
class and how can apply in
my profession and business is
create and maintain a high
standard quality and Integrity
in doing business with both
B-2-B and B-2-C.
Resources & Strategies
Lynda.com – Professionalism:
http://bit.ly/1P0Em8T
10 Best Practices for Social MediaHelpful
guidelines for news organizations
Hohmann, J. (2011, May 1). Retrieved
September 28, 2015, from
http://asne.org/Files/pdf/10_Best_Practi
ces_for_Social_Media.pdf
Ford, WZ 2003, 'Communication
Practices of Professional Service
Providers: Predicting Customer
Satisfaction and Loyalty',Journal of
Applied Communication Research, vol.
31, no. 3, p. 189.

14. INDUSTRY LEADERS & BUSINESS MODEL CASE
STUDIES
Jessica Herrin
@JessicaHerrin!
Tobias Lutke
@tobi
Hayley Barna
@hayleybay
Katia Beauchamp
@katiawb
Adam Goldenberg
Don Ressler
(310) 683-0940
Kimora Lee Simmons
@OfficialKimora
Matthew Burnet
@MakerMatthew
Tanya Menendez
@MakerTanyaStella & Dot is
ecommerce that sells
jewelry & accessories
via direct sales with
independent
entrepreneurs direct
social sellers with
networks of friends
and acquaintances
Is a monthly
subscription turnkey
ecommerce platform &
online store builder for
creating & managing
online your store
without having the
added expense &
burden of hiring a
programmer or website
designer.
An online marketplace
that connects
independent clothing &
jewelry designer
entrepreneurs with
American Manufacturers.
A monthly subscription base
beauty sampling business
where members it’s can
discover new curated
branded product sampling
from beauty retailers &
manufacturers with an
online presence similar
editorials in glossy fashion
An online monthly curated
subscription based membership
shopping experience where it’s
members can receive a selection
of shoes handbags &
accessories tailored to their
taste each month at affordable
prices with styling tips from
fashion stylists.

15. CLUBS
Joining the Entertainment Network is a club that
helps Full Sail students cultivate personal and
professional relationships in our careers.
Joining the the Entrepreneur
Network has the benefit of
learning how to work in a
collaborative group environment
& promoting self motivation on
creative projects.
Joining the Media Design Group
is for the benefit of sharing Media
Design Industry news, tools &
offerings.

16. OUTSIDE CLUBS
Meet Up
Social & Professional Meeting Groups
General Assembly
Creative Technology Groups & Workshops
Behance
Adobe Creative Artists Design Network

17. MENTORS CHARACTERISTICS
Mentoring Image:
http://www.mchpositiveimpact.com/
Mentoring relationships is to
learn from the valuable work
experiences of an successful
professional in my career field.

18. REFERENCES
Endless Stairs Photograph - Photographer Harold Davis
Full Sail University Mastery Program Charts
Greene, R. (2012). Mastery. New York: Viking.
Greene, R. (2013, April 7). Mastery Talks at Google. Lecture presented at Mastery Talks at Google.
Image: Bullseye Dollar Sign: http://bit.ly/1FBFyxn
Dispenza, J. (2012). Breaking the habit of being yourself: How to lose your mind and create a new one. Carlsbad, Calif.: Hay House.
Multi-Media Campaign Image: Drimlike http://bit.ly/1QHnqmh
Branding Heart Image: http://www.LittleField.us
Magnet Copywrite Image: http://www.cleversoft.co
Design Process Image: http://www.mshank.com
Organizational Structure Chart Image: http://www.static1.squarespace.com
Creative Copywriting Image: http://www.eMarketingCopywriter.com
Brand Integration Image: http:///www.1solutions.biz
Multi-Media Delivery Image: http://www.socialsteve.wordpress.com
Measuring Design Effectiveness Image: http://www.therealtimereport.com
Design Solution Thesis Image: http:///www.inderscience.com
Professional Practice Image: http://www.lookingfordiagnosis.com
Mentoring Image: http://www.mchpositiveimpact.com/