This 3-credit course introduces students to using major social media tools to reach personal and professional goals. The 6-week course meets for 3 hours each Friday evening and teaches students how to leverage social media platforms like Facebook and Twitter, analyze link performance, embed content on web pages, and track online discussions. Students will complete exercises, two assignments, a final project, and must maintain professionalism to earn their grade. Upon completing the course, students will understand key social media concepts and be able to promote themselves or a business using tools for networking, content sharing, and analytics.

1. ® Course Outline
A POLYTECHNIC INSTITUTION
School of Business MDIA 1045
Program: Part time studies Introduction to Social Networking
th st
Start Date: Friday April 16 - 6:45 – 9:45pm End Date: May 21 - 6:45 – 9:45pm
Total Hours: 18 Total Weeks: 6 Term/Level: Course Credits: 1.5
Hours/Week: 3 Lecture: Lab: Shop: Seminar: Other:
Prerequisites: is a prerequisite for:
Course No. Course No.
Course Description
This course will teach students how to use the major new tools in social media with a focus on best use and efficient use.
Students will learn how to use social media to reach personal and professional goals. Whether goals be web, business,
blog or personal reasons students will be empowered to use to the tools. Upon completion of this course students will
have a strong grasp of new tools in social media and be able to leverage those tools to advance their goals. The course
will include guest speakers from the frontlines in social media and networking.
Visit: http://j.mp/MDIA1045 to register or join the group on Facebook http://j.mp/MDIA1045fb to get a preview.
To Learn more about the instructor Kemp Edmonds see: http://kempedmonds.com http://twitter.com/kempedmonds
Evaluation
Exercises 20 All quizzes and examinations will be based on the material covered during
st
1 Assignment 15 the previous week and/or the assigned reading.
nd
2 Assignment 20
IMPORTANT: Please read and ensure you clearly understand the section
Final Project 35
INFORMATION FOR STUDENTS at the end of this document. Failure to
Professionalism 10
do so could compromise your success in MDIA 1049.
TOTAL 100%
Course Learning Outcomes
Upon successful completion, the student will be able to:
• Identify key tools used in social media today
• Create, optimize and promote personal or business profiles online
• Learn how to use social media to stay up-to date on information and news
• Discuss and explain the opportunities and uses that social media offer
• Label and explain all elements of the major social media networks
• Learn how to use social media to expand your personal or professional network
• Analyze and track shortened links for measurability and effectiveness
• Generate a web page and embed external elements into it
• Learn how to use media elements to attract more visitors to your stuff.
• Create a listening station from free web tools to monitor online chatter about anything
• Understand and use the different tracking methods of web analytics
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INTRODUCTION TO SOCIAL NETWORKING

2. COURSE OUTLINE (cont’d)
MDIA 1045 – D
NTRODUCTION TO SOCIAL NETWORKING
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INTRODUCTION TO SOCIAL NETWORKING