The document discusses developing a marketing strategy for BlueReach using various online tools including websites, email, search, social media, and video. It analyzes the audience and effectiveness of platforms like Facebook, Twitter, and YouTube. The proposed strategy focuses on engaging customers through relevant content on these channels while staying within a $13,200 budget.

1. Sean Simone
BlueReach
May 10, 2012

2.  Brand Image  Brand Identity

3. Marketing
Advertising
Sales

4. 1. Choose the relevant content that will
connect emotionally with potential
customers
2. Determine cost effective tools on the
market that we can use to distribute
content
3. Develop/Deploy a strategy for these
tools
4. Stay within a reasonable budget
5. Measure Results &Repeat what works!

6. Website
& Blog
Email Search
Social

7. Websites, L
anding
Pages &
Blogs

9. Search

10. Watch: location, logged in/out, level of competition

11. Domains?

12. Goals? Focus on optimization

15. Social

16.  Facebook: A social networking site connecting
friends, family, and business associates.
 901 million monthly active users at the end of March 2012.An
average of 3.2 billion Likes and Comments generated by
Facebook users per day during the first quarter of 2012.
 More than 42 million Pages with ten or more Likes at the end of
March 2012.
 35% of small business owners have a Facebook page
 Twitter: A real-time information network that lets
you communicate with the world using 140 or fewer
characters in a tweet
 140,000,000+ active users, 340,000,000 Tweets per day

17.  Video is in, but not being shared effectively
 Quick
 Entertaining
 Easy
 Majority of local businesses aren’t using
Twitter/Facebook effectively
 Be transparent and different
 Give RELEVANT stuff and EXCLUSIVE info
away
 Pay people!
 Professionally designed pages

18.  Nearly 17million people have
connected their YouTube account to at
least one social service
 150 years of YouTube video are
watched every day on Facebook (up
2.5x year/year)
 100 million people take a social action
on YouTube every week
 We see more than 500 tweets per
minute containing a YouTube link

20. #LawnCareBR
#BRLawns
#GoBR
#Summer
#NOLA
#LSU

23. Photo

27. Email
Simple and Consistent

28. You send out to 5,000
28.20% people/month = 1,410 opens

29. oAB Testing
oSubject Lines
oTemplates
oAnd More

33.  Email Marketing: FREE  YouTube Videos: FREE
 Monthly Email ->Free  Locally Optimized
up to 5,000 emails Channel
 Facebook: $2,400
 Banner Ads: $6,000
 PPC
 Google: $4,200
 Outreach
 Twitter: Mostly Free  Organic SEO: $3,000
 Outreach - FREE  Adwords: $1,200
 PPE – Work with  Contest Prizes: $600
Corporate

34. 6 month total:
$13,200

38. $1.57 for this campaign..

40. Learn what works and repeat.
Don’t repeat what doesn’t
work.

41.  Get loyal fans working for you!
 You don’t need a huge budget.
 Ask your audience what they want!
 Change course quickly and frequently.
 Viewer > Fan > Client

42.  Sean@bluereach.com
 Cell: 504.813.6644
 LinkedIn.com/in/seansimone
 Twitter.com/BRsocialmedia