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T-SHA's Review Corner


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T-SHA's Review Corner

  1. 1. MKTG404: Internet MarketingWinter 2011<br />By: Tenesha Temple<br />
  2. 2. Introduction<br />Date: Tuesday April 26, 2011<br />Blog Title: T-SHA’s Review Corner<br />Blog Link:<br />
  3. 3. Importance of Internet Marketing<br />Internet is becoming more popular by everyone<br />Today’s technology is making the internet become more convenient<br />Internet is an easy way to get connected worldwide <br />
  4. 4. Importance of Internet Marketing<br />
  5. 5. Importance of Internet Marketing<br />
  6. 6. Overview<br />
  7. 7. Blog Topic<br />One of my favourite TV Shows.<br />“The Game” on BET<br />
  8. 8. Persona<br />Name:Kimora Francis<br />Age: 25<br />Family: no children, has a boyfriend ‘Sean Collins’, who she shares her apartment with. He is 27 and owns his own restaurant called “The Sean Collins’ Experience” located in downtown Toronto.<br />Job: works as a marketing assistant for Johnson & Johnson’s in Toronto<br />Education: marketing diploma from Humber College & Bachelor of Commerce from Ryerson University.<br />
  9. 9. Persona Continued<br />Vehicle:She drives a red 2009 Toyota Rav4 with her string from her graduation hat with her graduating year on it hanging from the rearview mirror.<br />Concerns: paying back her school loans and paying for her new SUV. She is also concerned with saving enough down payments to purchase a condo by time she is 30, which is one of her life goals.<br />Goal: to become a marketing manager within the next year for her current department that she is working in.<br />
  10. 10. Blog Posts<br />Recap of seasons 1,2,3, and predictions of what to expect on season 4.<br />Is it morally wrong for one to be in such a denial<br />The character Malik<br />Has money and fame gotten to their heads?<br />Episode 9 “A very special episode”<br />Overall thoughts of the show so far<br />Tasha Mack and her Lovers<br />Season Finale<br />
  11. 11. Facebook, Twitter, & YouTube Pages<br />
  12. 12. Blog Performance<br />Throughout the semester my blog did okay. It started great in the beginning and began to do poor in the ending because I wasn’t keeping up with my posts or social media sites.<br />
  13. 13. Metrics<br />Blog rank<br /># 6387<br />
  14. 14. Business Review<br />
  15. 15. Blog: “T-SHA’s Review Corner”<br />Blog rank<br /># 6387<br />
  16. 16. Blog: “T-SHA’s Review Corner”<br />Key Learning’s<br />Need to write keeping in mind and using words that people would search<br />Post regularly<br />Encourage comments and interactions<br />Indicated Actions<br />Pick words wisely and that are simple. Will make it easier to find throughout the search engines.<br />Post things weekly or daily to keep your viewers coming back.<br />
  17. 17. Facebook<br />
  18. 18. Facebook<br />Key Learning’s<br />Post something every couple of days or as often as you post your blogs.<br />Easy way to help drive traffic to my blog page.<br />Promote your page using your personal page<br />Indicated Actions<br />Post each blog post on the Facebook page.<br />Pass the message on to other friends on your network to generate interest and drive traffic to your blog page.<br />
  19. 19. Twitter<br />
  20. 20. Twitter<br />Key Learning’s <br />Follow more people to get more followers. (target audience or similar accounts)<br />Need to tweet regularly, like every hour or once a day.<br />Retweetand use @ mentions to be active on twitter to maintain your followers & get new ones.<br />Tweet links to your blog post to drive traffic to the site.<br />Indicated Actions<br />v<br />
  21. 21. YouTube<br />
  22. 22. YouTube<br />Key Learning’s<br />Adds credibility to the blog<br />Showcased Related videos<br />Indicated Actions<br />Subscribe to users that have related videos to get people to subscribe to your channel. This can also be a useful way to drive traffic to the site.<br />
  23. 23. Recommendations<br />
  24. 24. How to monetize your blog?<br />Key goal to monetizing your blog is to make sure that everything is consistent among all social media sites.<br />Consistency is key. Post regularly, tweet regularly to engage your users. <br />
  25. 25. Blog<br />Need more interactions and feedback<br />Need to update posts regularly <br />
  26. 26. SEO (Search Engine Optimization)<br />Use descriptive titles<br />Relevant tags<br />Use key words that people would search<br />
  27. 27. PPC Ads<br />
  28. 28. Display Ads<br />
  29. 29. PR<br />
  30. 30. Email Marketing<br />Inform our subscribers and followers about current trends and what’s next.<br />
  31. 31. Social Media<br />Link all the social media pages to the blog website<br />Use social media sites to drive traffic to blog website.<br />
  32. 32.<br />Thanks for Listening!Don’t forget to visit us at:<br />