BlueReach Local Real Estate Presentation

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BlueReach presents a presentation on effective online marketing tools that help to increase traffic for local real estate agents.

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  • BlueReach Local Real Estate Presentation

    1. 1. Sean Simone BluReachNovember 22, 2011
    2. 2. 1. Choose the relevant content that will connect emotionally with potential homebuyers/sellers2. Determine cost effective tools on the market that we can use to distribute content3. Develop/Deploy a strategy for these tools4. Stay within a reasonable budget5. Measure Results &Repeat what works!
    3. 3. Website & BlogEmail Search Social
    4. 4. Websites, L anding Pages & Blogs
    5. 5. Search
    6. 6. Watch: location, logged in/out, level of competition
    7. 7. Domains?
    8. 8. Goals? Focus on optimization
    9. 9. No ads onsmartphonesSearch goesstraight to Placesfor local terms
    10. 10. Social
    11. 11.  Nearly 17million people haveconnected their YouTube account to atleast one social service 150 years of YouTube video arewatched every day on Facebook(up2.5x year/year) 100 million people take a social actionon YouTube every week We see more than 500 tweets perminute containing a YouTube link
    12. 12.  Video is in, but not being shared effectively  Quick  Entertaining  Easy Majority of local agents aren’t usingtwitter/facebook effectively Be transparent and different Give RELEVANT stuff and EXCLUSIVE infoaway Pay people! Professionally designed pages
    13. 13. #LSU#Southdowns #GoBR#remax& #realestate are not relevant to me
    14. 14. EmailSimple and Consistent
    15. 15. You send out to 5,00018.48% people/month = 924 opens
    16. 16.  Email Marketing: FREE  YouTube Videos: FREE  Monthly Email ->Free  Locally Optimized up to 5,000 emails Channel Facebook: $2,400  Banner Ads: $6,000  PPC  Google: $4,200  Outreach Twitter: Mostly Free  Organic SEO: $3,000  Outreach - FREE  Adwords: $1,200  PPE – Work with  Contest Prizes: $600 Corporate
    17. 17. 6 month total: $13,200
    18. 18. $1.57 for this campaign..
    19. 19. Learn what works and repeat.Don’t repeat what doesn’twork.
    20. 20.  Get loyal fans working for you! You don’t need a huge budget. Ask your audience what they want! Change course quickly and frequently. Viewer > Fan > Client
    21. 21.  Sean@blureach.net Cell: 504.813.6644 LinkedIn.com/in/seansimone Facebook.com/TheSeanSimone Twitter.com/BRsocialmedia

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