The campaign aimed to amplify brand association and create recall for Anil Kapoor and the Maruti Suzuki S-Cross by having two cars with the "24" logo drive around Delhi taking photos of the cars and tweeting them with #AnilKapoorInSCross. Over 8,000 tweets were generated reaching over 4.7 million people, with the tweets earning hundreds of retweets, likes, and replies. The social media activity successfully boosted awareness of Anil Kapoor's partnership with the S-Cross brand.

1. #ANILKAPOORINSCROSS
03rd- 05th Feb,2016

2. OBJECTIVE
Amplify the brand association
Create a brand recall
Create conversations on digital

3. CAMPAIGN SUMMARY
Idea
Spot. Click. Tweet. And get a chance to meet Anil Kapoor!
Execution
Two S-Cross cars, which had the ‘24’ logo on them drove through the streets of
Delhi and covered areas like GK, Saket, CP, Lajpat Nagar, Mandi House, India Gate
etc. Delhi participated in a thrilling contest in which Twitter influencers
participated in great numbers. They captured the car’s photo on their
smartphones and tweeted about it using the hashtag #AnilKapoorinScross sending
it to @nexaexperience.

4. RESULTS
#AnilKapoorInSCross
Campaign Summary Statistics
No. of tweets 8283
Total Impressions 90,343,650
Total Reach 4,720,241
Contributors 619
Overall, the tweets earned more than 450 RTs, 558
Likes, and 616 replies

5. EVENT HIGHLIGHTS

6. Thank you!