Blogweet- Blackberrys #Unwrinkle & #Unwrinkler Influencer Campaign

1. #UNWRINKLE
#UNWRINKLER
21ST MARCH 2016- 1ST APRIL 2016

2. OBJECTIVE (#UNWRINKLE)
•Promotion of the new Product Launch(Performance100 shirts)
•Brand Awareness and Sales

3. CAMPAIGN SUMMARY
Idea
We created a video which shows a guy who is obsessed about keeping his shirt
wrinkle free. We showed the drastic change in his behaviour after he the purchase
of Blackberrys Performance 100 shirt.
Execution
We created a video which shows a guy who has this weird idiosyncrasy to keep his
shirt wrinkle free. Due to this habit, he doesn’t get involved in any activities in life
like playing TT at workplace in free time, hugging his girlfriend, wearing car
seatbelt, holding his dog etc. After his girlfriend gifts him Blackberrys 100
Performance shirt, his life changes and he resumes to his older, care-free self
Video Link- https://www.youtube.com/watch?v=bMc45R3oGWo
Hashtag- #Unwrinkle

4. RESULTS
#Unwrinkle
Campaign Summary Statistics
No. of tweets 7,982
Total Impressions 52.5Mn
Total Reach 3.5Mn
Contributors 871

5. CAMPAIGN HIGHLIGHTS

6. OBJECTIVE (#UNWRINKLER)
To initiate a campaign around Fools day and engage audience

7. CAMPAIGN SUMMARY
Idea
We created a dummy product called “Unwrinkler”-World’s smallest steam iron
Execution
As part of Fool’s Day, we introduced a small and handy revolutionary product
called “Unwrinkler” known to remove creases from clothes. To fool the users, we
also created a product page on the official Blackberrys website, worth Rs 999/-
After clicking on the “Buy now” button, customer landed to a Fools Day page.
A contest was announced around the product using hashtag- #Unwrinkler

8. RESULTS
#Unwrinkler
Campaign Summary Statistics
No. of tweets 4,844
Total Impressions 46 Mn
Total Reach 4 Mn
Contributors 731

9. CAMPAIGN HIGHLIGHTS

10. CAMPAIGN HIGHLIGHTS

11. COVERAGES BY LIGHTHOUSE INSIGHTS AND
INDIAN EXPRESS

12. Thank you!