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Colebourne Blogtalk 2008

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Colebourne Blogtalk 2008

  1. 1. February, 2008 Matt Colebourne CEO of coComment Conversation tracking technologies: How to improve communication in a UGC world
  2. 2. Photo Source: Wardle McLean History of conversations “ Hey man, how did you do this again ?”
  3. 3. Why Conversations?
  4. 4. Perceive Feel Think Act React Expect Anticipate Desire Acknowledge Relate EXPRESS Photo Source: Wardle McLean
  5. 5. I want it! Excellent telling me nothing new Take it DOWN not unique Photo Source: Kelsey Ruger
  6. 6. Where?
  7. 7. Source: Ball State University Center for Media Design - A Day in the Life: An Ethnographic Study of Media Consumption Photo Source: Chris Bernard
  8. 8. Can you hear me, Man?
  9. 9. Until …
  10. 10. Photo Source: Chris Bernard
  11. 11. Photo Source: Chris Bernard
  12. 12. Social Media is …
  13. 13. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis
  14. 14. Well … Well … in a way Source: Lee White
  15. 15. ACTUALLY is … Social Media Source: Lee White
  16. 16. a conversation … Source: Lee White
  17. 17. powered by … Source: Lee White
  18. 18. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis
  19. 19. It is a conversation Source: Lee White between …
  20. 20. Customers … the JESUS PHONE rocks! ..i gotta get one
  21. 21. Customers Yes & No Mostly … yes Are you Working? Employees
  22. 22. Investors
  23. 23. Friends
  24. 24. … People!
  25. 25. Disorganized
  26. 26. Not Controlled
  27. 27. Messy
  28. 28. Source: Lee White Not a marketing message
  29. 29. These conversations are … Source: Lee White
  30. 30. Passionate
  31. 31. Emotional
  32. 32. Engaging
  33. 33. Who are the conversation players? Source: Lee White
  34. 34. Creators (13%) Critics (19%) Collectors (15%) Joiners (19%) Spectators (33%) Occasionals (52%) <ul><li>Publish site/blog </li></ul><ul><li>Create and upload video,images, text </li></ul><ul><li>Comment on articles, blogs </li></ul><ul><li>Rate, review </li></ul><ul><li>Use RSS </li></ul><ul><li>Tag sites, articles, comments </li></ul><ul><li>Use social networks </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch/read UGC </li></ul><ul><li>Read reviews, ratings </li></ul><ul><li>Occasionally engage in above </li></ul>Source: Forrest erResearch
  35. 35. How important is this? Source: Lee White
  36. 36. Conversations in action
  37. 37. Source: BlogPulse iPhone created noise via user & blogger conversations 
  38. 38. Time declares iPhone as “ The invention of the year ” And starts here…
  39. 39. “ Global Warming” “ US Election” “ Issue Of The Year” Source: Trendsspotting Vs
  40. 40. Both issues are stars among blog discussions Sourvce:Blogpulse
  41. 42. Photo Source: Chris Bernard
  42. 44. Photo Source: Chris Bernard
  43. 45. Photo Source: Chris Bernard
  44. 46. Photo Source: Chris Bernard
  45. 47. Source: Lee White
  46. 48. Source: Lee White
  47. 49. Source: Lee White
  48. 50. coComment brings together all comments on the web and many more …
  49. 54. Photo Source: Chris Bernard
  50. 55. Overview <ul><li>Since Feb 2007, 1 million+ users </li></ul><ul><li>14 million+ conversations </li></ul><ul><li>240,000+ sites </li></ul>
  51. 56. THANKS! [email_address]

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