Colebourne Blogtalk 2008

2,077 views

Published on

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,077
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • I’m Matt Colebourne, CEO of coComment
  • Colebourne Blogtalk 2008

    1. 1. February, 2008 Matt Colebourne CEO of coComment Conversation tracking technologies: How to improve communication in a UGC world
    2. 2. Photo Source: Wardle McLean History of conversations “ Hey man, how did you do this again ?”
    3. 3. Why Conversations?
    4. 4. Perceive Feel Think Act React Expect Anticipate Desire Acknowledge Relate EXPRESS Photo Source: Wardle McLean
    5. 5. I want it! Excellent telling me nothing new Take it DOWN not unique Photo Source: Kelsey Ruger
    6. 6. Where?
    7. 7. Source: Ball State University Center for Media Design - A Day in the Life: An Ethnographic Study of Media Consumption Photo Source: Chris Bernard
    8. 8. Can you hear me, Man?
    9. 9. Until …
    10. 10. Photo Source: Chris Bernard
    11. 11. Photo Source: Chris Bernard
    12. 12. Social Media is …
    13. 13. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis
    14. 14. Well … Well … in a way Source: Lee White
    15. 15. ACTUALLY is … Social Media Source: Lee White
    16. 16. a conversation … Source: Lee White
    17. 17. powered by … Source: Lee White
    18. 18. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis
    19. 19. It is a conversation Source: Lee White between …
    20. 20. Customers … the JESUS PHONE rocks! ..i gotta get one
    21. 21. Customers Yes & No Mostly … yes Are you Working? Employees
    22. 22. Investors
    23. 23. Friends
    24. 24. … People!
    25. 25. Disorganized
    26. 26. Not Controlled
    27. 27. Messy
    28. 28. Source: Lee White Not a marketing message
    29. 29. These conversations are … Source: Lee White
    30. 30. Passionate
    31. 31. Emotional
    32. 32. Engaging
    33. 33. Who are the conversation players? Source: Lee White
    34. 34. Creators (13%) Critics (19%) Collectors (15%) Joiners (19%) Spectators (33%) Occasionals (52%) <ul><li>Publish site/blog </li></ul><ul><li>Create and upload video,images, text </li></ul><ul><li>Comment on articles, blogs </li></ul><ul><li>Rate, review </li></ul><ul><li>Use RSS </li></ul><ul><li>Tag sites, articles, comments </li></ul><ul><li>Use social networks </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch/read UGC </li></ul><ul><li>Read reviews, ratings </li></ul><ul><li>Occasionally engage in above </li></ul>Source: Forrest erResearch
    35. 35. How important is this? Source: Lee White
    36. 36. Conversations in action
    37. 37. Source: BlogPulse iPhone created noise via user & blogger conversations 
    38. 38. Time declares iPhone as “ The invention of the year ” And starts here…
    39. 39. “ Global Warming” “ US Election” “ Issue Of The Year” Source: Trendsspotting Vs
    40. 40. Both issues are stars among blog discussions Sourvce:Blogpulse
    41. 42. Photo Source: Chris Bernard
    42. 44. Photo Source: Chris Bernard
    43. 45. Photo Source: Chris Bernard
    44. 46. Photo Source: Chris Bernard
    45. 47. Source: Lee White
    46. 48. Source: Lee White
    47. 49. Source: Lee White
    48. 50. coComment brings together all comments on the web and many more …
    49. 54. Photo Source: Chris Bernard
    50. 55. Overview <ul><li>Since Feb 2007, 1 million+ users </li></ul><ul><li>14 million+ conversations </li></ul><ul><li>240,000+ sites </li></ul>
    51. 56. THANKS! [email_address]

    ×