We’re living in the Enterprise 2.0 era and there’s no place for old communication and collaboration tools like email in our lives. Right? Then why does email continue to be the collaboration backbone for over 80% of organizations all over the world? We can hate emails, but we have to face the fact that today email is still the most frequently used tool for business people. Should Enterprise 2.0 fight email? Or is there a possibility to leverage its advantages and popularity? The presentation offers a possible solution for this dilemma.