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Email Is Dead... Long Live Email!


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We’re living in the Enterprise 2.0 era and there’s no place for old communication and collaboration tools like email in our lives. Right? Then why does email continue to be the collaboration backbone for over 80% of organizations all over the world? We can hate emails, but we have to face the fact that today email is still the most frequently used tool for business people. Should Enterprise 2.0 fight email? Or is there a possibility to leverage its advantages and popularity? The presentation offers a possible solution for this dilemma.

Published in: Technology, Business

Email Is Dead... Long Live Email!

  1. 1. Email is Dead…Long live Email!<br />or whyEnterprise 2.0 solutions should not ignore existing communication tools<br />
  2. 2. Today is the new Enterprise 2.0 era<br />
  3. 3. Then why are we still driving the same old wagonand using email?<br />
  4. 4. Let’s try to find out<br />
  5. 5. What are the key advantagesofEnterprise 2.0?<br />
  6. 6. Here’s what we found on the E2Conf site:<br />Flat Organization<br />Ease of Organization Flow<br />Agility<br />Flexibility<br />User-driven technology<br />Bottom up<br />Distributed<br />Teams are global<br />Fuzzy boundaries, open borders<br />Transparency<br />Information systems are emergent<br />Folksonomies<br />Simple<br />Open<br />On-Demand<br />Short time-to-market cycles<br />
  7. 7. If E 2.0 is driven by users, then why is there so much fuss aboutadoption problems?<br />
  8. 8. What kind of E 2.0 solution wouldyou like to have in your workplace?<br />
  9. 9. Most likely, your E2.0 solution is<br />Easy to Use<br />Saves you time<br />Works everywhere<br />
  10. 10. An easily adopted E 2.0 solution is a “comfort app”<br />
  11. 11. What should we do to make an app comfortable to use? <br />
  12. 12. Why may users be reluctant to adopt E 2.0?<br />
  13. 13. Our take: the major reason is fear<br />
  14. 14. “<br />People are afraid of anything with too many choices, too many opportunities to look foolish or to waste time or money.”<br />Seth Godin<br />Popular business writer and speaker<br />
  15. 15. Is there a way toovercomethis fear?<br />
  16. 16. Our take: an E 2.0 solution should integrate intoexisting workflows <br />
  17. 17. “<br />Thething that really resonates with Enterprise 2.0 is <br />this concept of fitting in with people&apos;s existing habits”<br />Phil Wainewright,<br />ZDNet blogger, <br />a leading industry authority on SaaS, web services & e-business trends<br />
  18. 18. Why not offer users something familiar,<br />something they are good at?<br />
  19. 19. For over 80% business users today this is still… email<br />
  20. 20. Stats from<br />Which THREE of the following document collaboration tools would you say are the most used by your team or within your business unit?<br />Most of us are still playing email ping-pong<br />
  21. 21. Why is emailso popular?<br />
  22. 22. Email’spositive features<br />universal <br />easy to use<br />freeform<br />multimedia<br />
  23. 23. “<br />Email is freeform, multimedia (especially with attachments), WYSIWYG, easy to learn and use, platform independent, social, and friendly to mouse-clickers and keyboard-shortcutters alike.”<br />Andrew McAfee, <br />Principal research scientist,<br />Center for Digital Business in the MIT Sloan School of Management<br />
  24. 24. Email is also <br />mobile-friendly<br />
  25. 25. 68% mobile<br />48% on a PDA or phone<br />Stats from<br /> Do you use a mobile device to access emails on the move?<br />
  26. 26. Why do we complain about emailsthen?<br />
  27. 27. Over 100 billion<br />emails are sent each day<br />
  28. 28. tasks<br />team’s mailboxes<br />status updates<br />change requests<br />discussions<br />
  29. 29. Stats from<br />Which THREE of the following would you say are the biggest problems generally with email as a business tool? <br />
  30. 30. Can these problems be eliminated?<br />
  31. 31. Some toolstry to get rid of email-related problems & aim at replacing email: <br />
  32. 32. IM<br /><ul><li>Frequently unproductive
  33. 33. Buries information in individual chat logs
  34. 34. Doesn’t support emerging structures
  35. 35. Quick & often real time</li></li></ul><li>Microblogging<br /><ul><li>Hard to structure
  36. 36. Limited access control features
  37. 37. Limited in size and very text- oriented (e.g. no image support)
  38. 38. Great for sharing ideas & spreading knowledge on the fly</li></li></ul><li>Google ave<br /><ul><li>Tags (way to structure) aren’t integrated with access control
  39. 39. 2nd inbox
  40. 40. Integrates benefits of IMs and wikis</li></ul>into familiar way to structure data <br />(topic oriented inbox)<br />
  41. 41. All of them <br />do not actually replace email<br />
  42. 42. “<br />Facebook, Twitter and Google Wave will all have their place for instances where the immediacy and intimacy of real time are required. But email, whose true power is its asynchronous nature, will remain king.”<br />Clint Boulton<br />Reporter, eWeek<br />
  43. 43. Solution: <br />leverage email<br />and …<br />
  44. 44. integrate your E2.0 solution with email<br />
  45. 45. “<br />An E2.0 solution should be designed so that a user could say: &quot;Oh, I understand. This isn’t hard at all. In fact, it’s about as easy as email.&quot;&quot;<br />Andrew McAfee, <br />Principal research scientist, <br />Center for Digital Business in the MIT Sloan School of Management<br />
  46. 46. Long live email!<br />
  47. 47. If you liked this presentation, vote for my E2Conf proposal!<br />Andrew Filev<br />author of Project Management 2.0 blog<br /><br />CEO of Wrike, Inc.<br />Twitter: @andrewsthoughts<br /><br />