Personal Branding 101

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The 5 basic elements to create a strong personal brand. These ideas and concepts can be used by anyone, employed non-employed or self-employed. When used right, these will help your business as well.

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Personal Branding 101

  1. 1. PERSONAL BRANDING 101 Taking Ownership of What Others Say About You. Presented by Lionnel Yamentou November 13, 2013 @ Orange County Speakers Bureau www.ocspeakersbureau.com @Yamentou #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  2. 2. Agenda • Introduction • Demystifying Personal Branding • What is Personal Branding? • Image and Perception • Building YOUR Brand (The 5 Elements) • The Bottom Line • Conclusion + Questions & Answers #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  3. 3. Introduction #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  4. 4. Demystifying Personal Branding Personal branding is NOT exclusively about: • Popularity or Fame • Fancy Business Cards • Bragging or Spreading your Credentials • Facebook Friends, Twitter Followers, LinkedIn Connections #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  5. 5. What is Personal Branding? YOUR BRAND = IMAGE + PERCEPTION #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  6. 6. Image and Perception 1 2 4 3 #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  7. 7. Building Your Brand The 5 Elements #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  8. 8. Building Your Brand (1) Step 1: Story #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  9. 9. Building Your Brand (2) Step 2: Voice #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  10. 10. Building Your Brand (3) Step 3: Packaging #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  11. 11. Building Your Brand (4) Step 4: Transparency #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  12. 12. Building Your Brand (5) Step 5: Online Platform #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  13. 13. The Bottom Line Don’t give up on building a strong brand for yourself because you perceive other people to be better than you are! #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  14. 14. Conclusion “Any action in the wrong direction is better than mere thinking in the right direction." – Lionnel Yamentou • • • • www.Yamentou.com www.facebook.com/Yamentou www.twitter.com/Yamentou www.linkedin.com/in/Yamentou #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
  15. 15. The End THANK YOU  #personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin 12/13/2013 15

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