This document provides an overview of an SEO training course. It discusses what SEO is, the benefits of SEO, the different types of SEO (on-page, off-page, technical), how SEO works by optimizing websites to gain organic traffic from search engines, and recommended SEO tools. It also explains the three key steps in how search engines work: crawling websites to discover content, indexing content to file it in databases, and ranking content based on over 200 signals to determine search results. The document concludes with SEO strategies and best practices.

1. SEO TRAINING
COURSE
SEO is the process of optimizing your website to gain organic
or unpaid traffic from the Search Engine Result Page.
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2. Details About SEO Course ?
Courses on SEO (Search Engine Optimization) are instructional initiatives created
to provide professionals and individuals with the abilities and information
required to optimize websites for search engines. These courses address a variety
of SEO-related subjects and offer insights into the best techniques, approaches,
and resources for raising a website's exposure in search engine results pages
(SERPs).
Here's an overview of what you might expect in an SEO
training course:
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3. BENIFITS AND IMPORTANCE OF SEO:
1. MORE WEBSITE TRAFFIC
2. MORE CUSTOMERS
3. BETTER REPUTATION
4. HIGHER ROI
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4. TYPES OF SEO :
1 . ON PAGE SEO
2. OFF PAGE SEO
3. TECHNICAL SEO
1. ON PAGE SEO : Optimizing individual web pages to improve their rankings.
Covering elements such as title tags, meta descriptions, header tags, and URL structure.
1. OFF PAGE SEO : Building backlinks and understanding their impact on search rankings.
Exploring strategies for off-site optimization and building domain authority
1. TECHNICAL SEO : Addressing technical aspects of a website that affect search engine performance.
Topics may include site speed, mobile optimization, crawlability, and XML sitemaps.
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5. How does SEO work?
SEO works.
Google’s search crawlers constantly scan the web, gathering, categorizing, and storing the billions of
web pages out there in its index. When you search for something and Google pulls up results, it’s
pulling from its index, not the web itself.
Google uses a complex formula (called an algorithm) to order results based on a number of criteria
(ranking factors—which we’ll get into next) including the quality of the content, its relevance to the
search query, the website (domain) it belongs to, and more.
How people interact with results then further indicates to Google the needs that each page is (or
isn’t) satisfying, which also gets factored into the algorithm.
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6. SEO tools
The best Tools for an optimal SEO strategy are:
1.GOOGLE SEARCH CONSOLE
2. GOOGLE ANALYTICS
3.SEMRUSH
4.UBER SUGGEST
5.BRIGHTLOCAL
6.PAGESPEED INSIGHTS
7. SEO QUAKE
8. GOOGLE TRENDS
9.LONG TAIL PRO
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7. How do search engines actually work?
There are three steps to how search engines work: crawling, which is the discovery
stage; indexing, which is the filing stage; and ranking, which is the retrieval stage.
1.Crawling : Search engines send out web crawlers to find new pages and record information
about them. We sometimes call these web crawlers ‘spiders’ or ‘robots’. Their purpose is to
discover new web pages that exist, and also to periodically check the content on pages they’ve
previously visited to see whether they've changed or been updated.
2. Indexing : Indexing is when a search engine decides whether or not it is going to use the
content that it has crawled. If a crawled web page is deemed worthy by a search engine, it will
be added to its index. This index is used at the final ranking stage. When a web page or piece of
content is indexed, it is filed and stored in a database where it can later be retrieved.
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8. 3. RANKING : The third step is really the most important step, and that is ranking.
Ranking can only happen after the crawling and indexing steps are complete. So
once a search engine has crawled and indexed your site, your site can be ranked.
There are more than 200 ranking signals that search engines use to sort and rank
content, and they all fit under the three pillars of SEO: technical optimization, on-
page optimization, and off-page
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9. SEO strategies and best practices
Let’s finish off with some SEO strategies, best practices, and
tips to help you get the most out of your time.
1.Always search the keyword
2.Be patient
3.Focus on quality
4.Maintain your content
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10. THANKYOU
ANY QUESTION ?
VISIT OUR WEBSITE
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