7. CRMstandsfor"CustomerRelationship Management." Itisa softwareused to store all customer-related
details,such as CustomerName,PhoneNumber,EmailAddress,etc.Itis also used to storeall the records
of the customeractivities donefora particular productorbusiness.
Every business needs a tool or software that can collect, store, and manage all the customer-
related information to focus on the leads and sales. A CRM system is a software that tracks the
progress of any sales process. It also tracks all the customer details, complaints, emails, follow-
ups done with customers, customer agents' conversations, etc. The CRM also monitors the
duplication of any case.
There are various CRM software available in the market, such as Salesforce.com, HubSpot CRM,
Microsoft Dynamic, Freshsales, Pipedrive, Insightly, Zoho CRM, influce, SAP CRM, etc. Each
software has its features and benefits, but among all of them, Salesforce.com is the leading #1
CRM software.
8. What IS SALESFORCE?
Salesforce is a cloud-based #1 CRM solution comprised of a set of products that
assist enterprises in managing andmaintainingrelationshipswith customers.
Salesforce product rangecovers almost every area of customer-related
operations—from marketing, sales, service, and commerce to IT—enablingusto
build a comprehensive view into all customer interactions on a single platform.
Not only has that, today, had Salesforce grown beyond a simple CRM solution to
integrate more functionalities into its platform. App development, AI-based
10. Who is using Salesforce today?
Salesforce has become a tool many
business leaders in the world today rely
on for their CRM needs. Among such
companies are:-
11.
12.
13.
14. A little history of Salesforce
To get a complete understanding of Salesforce
and its growth, we should look a little into its
history. Marc Benioff, together with Parker
Harris, Dave Moellenhoff, and Frank
Dominguez, founded Salesforce in 1999.
15. Salesforce Products
Salesforce offers a wide range of products that helps businesses to build a
3600
view of their customer interactions. Let’s talk about some of its most
popular products in this section.
Sales Cloud helps sales teams to manage their activities such as contact
management, lead management, opportunity recognition, etc.
16. Service Cloud allows customer support teams to help customers quickly
and efficiently through different channels, including messaging, video
calls, voice calls, and emails.
Marketing Cloud provides a digital marketing platform for marketing
teams to collect data from various sources and strategize content for
different target audiences.
Commerce Cloud allows B2B and B2C businesses to build satisfying
buying experiences for customers through different channels.
Tableau Analytics comes with business intelligence capabilities for
analyzing and drawing insights from stored customer and other related
data. Dash boards
Salesforce Platform is the low-code app development platform offered by
Salesforce. It was previously called Force.com.
While most Salesforce products, from Sales Cloud to Commerce Cloud, fall
into the SaaS category, Salesforce Platform acts as a PaaS for developers to
design, develop, and deliver highly performing and secure applications.