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Property Development Plan
For Dummies
#1
[ the art of letting go | The Series ]
By Agung Wirapramana
Vice President Operation & Engineering
PT Hotel Indonesia Natour
The focus of property development
There are some reasons why development need to think of :
 Asset Quality Maintenance
 Property Improvement
 Product Competitiveness
 Potential Gain
 Others
What you need to know
 The objective of the Property Development
 Property & Product Improvement to Market Demand
 Product Competitiveness to Competitor
 The purpose of the Property Development
 Asset Quality Maintenance
 Potential Gain
 Financial Strategies
The Mind Map
Purpose
Highest & Best
Used
Objective
Gain
Cost
Product &
Pricing
Competitiveness
Cost Per
Expenses
optimization
Reliability,
Feasibility
&
Affordable
Financial Modelling
Basic Information & Data Involvement
 Existing Condition ( Property Assesment Review)
 Competitiveness
 Design References
 Market Demand
 Estimated Cost Development
■ Marketing Data
– The Future Pricing
– The Future Market
– The Objective Market
■ Considerant – Pricing Issue
■ Competitor Set
■ Competitor Data
– Existing Competitor
– Future Competitor
The Process
Competitor Set &
Product
Competitiveness
Market Data &
Potential Market
Development
Asset Quality
Maintenance
Consideration
Potential Gain &
Other Values
Considerations
Property
Assessment
Property
Improvement Plan
Property
Development Plan
Business Plan
(Short , Mid & Long)
Feasibilities
purpose
objectives
Market Driven
Strategic Objectives Driven
Priority
Consideration
Property
Development
Plan
Potential Gain
Consideration
#2 continue soon
Think of It!

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Property Development Plan for Dummies #1

  • 1. Property Development Plan For Dummies #1 [ the art of letting go | The Series ] By Agung Wirapramana Vice President Operation & Engineering PT Hotel Indonesia Natour
  • 2. The focus of property development There are some reasons why development need to think of :  Asset Quality Maintenance  Property Improvement  Product Competitiveness  Potential Gain  Others
  • 3. What you need to know  The objective of the Property Development  Property & Product Improvement to Market Demand  Product Competitiveness to Competitor  The purpose of the Property Development  Asset Quality Maintenance  Potential Gain  Financial Strategies
  • 4. The Mind Map Purpose Highest & Best Used Objective Gain Cost Product & Pricing Competitiveness Cost Per Expenses optimization Reliability, Feasibility & Affordable Financial Modelling
  • 5. Basic Information & Data Involvement  Existing Condition ( Property Assesment Review)  Competitiveness  Design References  Market Demand  Estimated Cost Development ■ Marketing Data – The Future Pricing – The Future Market – The Objective Market ■ Considerant – Pricing Issue ■ Competitor Set ■ Competitor Data – Existing Competitor – Future Competitor
  • 6. The Process Competitor Set & Product Competitiveness Market Data & Potential Market Development Asset Quality Maintenance Consideration Potential Gain & Other Values Considerations Property Assessment Property Improvement Plan Property Development Plan Business Plan (Short , Mid & Long) Feasibilities purpose objectives Market Driven Strategic Objectives Driven Priority Consideration Property Development Plan Potential Gain Consideration