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De mogelijke keerzijde
van Big Data…
Big Data Expo (Jaarbeurs Utrecht)
21st of September 2016
Jort Kollerie
Enterprise Security Specialist
@JortAtDell
Evolution
2
3
The rise of connectivity…
Source: ITU (May 2015, http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2015.pdf
01100011100111100111010011
010010001000110001100010
3
5 SocialMedia
Internet
IoT
BigDataContent Drivers
6
• Bluetooth Personal
Area Network
• 3/4G/WiFi Wide Area
Network
• GPS
• Storage
• Sync/Push notifications
• Pulse, temp
monitor
• Silent alarms
• Pedometer,
sleep monitoring
• Compass
• Camera
• Mic/earphones
• Heads up display
• Emotion/Attention monitor
The Instrumented Human
4
• Bluetooth Personal
Area Network
• 3G/WiFi Wide Area
Network
• GPS
• Storage
• Pulse, temp
monitor
• Silent alarms
• Pedometer, sleep
monitoring
• Compass
• Camera
• Mike/earphones
• Heads up display
• Emotion/Attention
monitor
The Instrumented World
Every minute
of every day…
This year, the digital universe
will equal 1.7Mb a minute for
every person on earth
- IDC (April 2014)
Volume of
data stored
Zettabytes
- IDC (April 2014)
5
With all due respect…
Aren’t we stupid?
• Followers
• Too optimistic
• Easily tricked into believing technologies
• The ease people give up their privacy without knowing the consequences
6
11
Paying with your Privacy
• “Free” doesn’t exist on the internet
• “Private” doesn’t exist on the internet
• Google & Facebook know more about you than your family will ever know
• Acquired Instagram for $1 billion (2012)
• Acquired WhatsApp for $19 billion (2014)
• Investment in datacenter p/y: $2 billion
(Big) Data breaches
7
13
World's
Biggest Data
Breaches
(Selected losses greater
than 30,000 records)
Source: Information is beautiful
(September 2016),
http://www.informationisbeautiful.
net/visualizations/worlds-biggest-
data-breaches-hacks/
14
source: http://www.hackmageddon.com/2016/09/19/august-2016-cyber-attacks-statistics/
Motivation behind attacks…
8
15
The fappening (2014)
16
The Impact Team
9
17
Jason Spaltro (2007): "I will not invest
$10 million to avoid a possible $1 million
loss.“
“It’s a valid business decision to accept
the risk”
Source: http://www.cio.com/article/2904364/security0/why-you-
should-be-spending-more-on-security.html
Sony will pay employees $8 million in
hacking settlement (2015)
Source:http://uk.businessinsider.com/ap-sony-settles-hacking-
lawsuit-to-pay-up-to-8-million-2015-10
The impact of a hack!
Incorrect Data
Risk Profiling
Discriminate
Temporary Patterns
Control State
Privacy Concerns
Ageing (Quality vs. Quantity)
Identity Fraud
Big Data threats…
10
19
Interests
Identity profiling leads to fraud…
Employer Country Last Name Home Town
Political Skills Relationship Phone Email
Friends Preferences Credit Card Details Birth Place First Name
Lifestyle Gender Activities Photos Birth Date
Bank Account Nr. Interests Check-Ins
Social Security
Number
Blood Type
Marital Status Fingerprint Member Health Status History
Education Password Experience Criminal Record Behaviour
20
2016 Underground Hacker Marketplace Report
source: https://www.secureworks.com/resources/rp-2016-underground-hacker-marketplace-report
11
21
Big Data?
Security & Privacy are
business enablers! 
Thank you!
Jort Kollerie
Enterprise Security Specialist
@JortAtDell

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Potential downsides of Big Data and security threats

  • 1. 1 De mogelijke keerzijde van Big Data… Big Data Expo (Jaarbeurs Utrecht) 21st of September 2016 Jort Kollerie Enterprise Security Specialist @JortAtDell Evolution
  • 2. 2 3 The rise of connectivity… Source: ITU (May 2015, http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2015.pdf 01100011100111100111010011 010010001000110001100010
  • 3. 3 5 SocialMedia Internet IoT BigDataContent Drivers 6 • Bluetooth Personal Area Network • 3/4G/WiFi Wide Area Network • GPS • Storage • Sync/Push notifications • Pulse, temp monitor • Silent alarms • Pedometer, sleep monitoring • Compass • Camera • Mic/earphones • Heads up display • Emotion/Attention monitor The Instrumented Human
  • 4. 4 • Bluetooth Personal Area Network • 3G/WiFi Wide Area Network • GPS • Storage • Pulse, temp monitor • Silent alarms • Pedometer, sleep monitoring • Compass • Camera • Mike/earphones • Heads up display • Emotion/Attention monitor The Instrumented World Every minute of every day… This year, the digital universe will equal 1.7Mb a minute for every person on earth - IDC (April 2014) Volume of data stored Zettabytes - IDC (April 2014)
  • 5. 5 With all due respect… Aren’t we stupid? • Followers • Too optimistic • Easily tricked into believing technologies • The ease people give up their privacy without knowing the consequences
  • 6. 6 11 Paying with your Privacy • “Free” doesn’t exist on the internet • “Private” doesn’t exist on the internet • Google & Facebook know more about you than your family will ever know • Acquired Instagram for $1 billion (2012) • Acquired WhatsApp for $19 billion (2014) • Investment in datacenter p/y: $2 billion (Big) Data breaches
  • 7. 7 13 World's Biggest Data Breaches (Selected losses greater than 30,000 records) Source: Information is beautiful (September 2016), http://www.informationisbeautiful. net/visualizations/worlds-biggest- data-breaches-hacks/ 14 source: http://www.hackmageddon.com/2016/09/19/august-2016-cyber-attacks-statistics/ Motivation behind attacks…
  • 9. 9 17 Jason Spaltro (2007): "I will not invest $10 million to avoid a possible $1 million loss.“ “It’s a valid business decision to accept the risk” Source: http://www.cio.com/article/2904364/security0/why-you- should-be-spending-more-on-security.html Sony will pay employees $8 million in hacking settlement (2015) Source:http://uk.businessinsider.com/ap-sony-settles-hacking- lawsuit-to-pay-up-to-8-million-2015-10 The impact of a hack! Incorrect Data Risk Profiling Discriminate Temporary Patterns Control State Privacy Concerns Ageing (Quality vs. Quantity) Identity Fraud Big Data threats…
  • 10. 10 19 Interests Identity profiling leads to fraud… Employer Country Last Name Home Town Political Skills Relationship Phone Email Friends Preferences Credit Card Details Birth Place First Name Lifestyle Gender Activities Photos Birth Date Bank Account Nr. Interests Check-Ins Social Security Number Blood Type Marital Status Fingerprint Member Health Status History Education Password Experience Criminal Record Behaviour 20 2016 Underground Hacker Marketplace Report source: https://www.secureworks.com/resources/rp-2016-underground-hacker-marketplace-report
  • 11. 11 21 Big Data? Security & Privacy are business enablers!  Thank you! Jort Kollerie Enterprise Security Specialist @JortAtDell