Naron is introducing a new hair care product called Shampner, which combines shampoo, conditioner, and hair spa into one step. The business plan presentation outlines Naron's goals of entering and acquiring market share in the growing hair care market in India over the next 5 years. It details the product, target customers, competition, organizational structure, capital requirements, and projected financials. The key aspects are introducing a innovative 1-step hair care formula, establishing operations across India, and ensuring customer satisfaction while providing fair returns.
2. Introduction:-
NARON corporation is establish in August 2017.This company’s first
product is Shampner which will be distribute in INDIA.SHAMPNER is the
combination of SHAMPOO ,CONDITIONER and HAIR SPA.
With ENERJUVE complex it cleanses and conditions, all hair types, in
one step and restore hair to its healthy-looking state.
5. EXECUTIVE SUMMARY
The Market:
Naron will be participating in a exciting and growing market.
Naron shampner is introduce with a vision to acquire hair care
market in coming few years.
The Organisation:
Our motto is to maintain with our customers by providing them
good quality and service.
The Customers:
Naron will be providing catalogs and brouchers , and shampners
by Mail order services,Retail outlets and Super markets etc.
6. Opportunities
Generally we conditiones hair after washing them and uses hair spa
for smoothing them in three steps.
With Naron’s Shampner we came up with the opportunity with one step hair
care formula.
With increasing day by day hair problems , Naron’s one step hair treatment
formula can help to resolve it.
7. Competition
There are already big brands in the market such as Sunsilk , Dove etc, we
can compete these such brands with our new formula.
With lack of one step hair care treatment in this competitive market , Naron
can create its identity with its quality and better service .
8. Goals and Objectives
To establish Naron all over India in upcoming five years
Our specific, measurable objectives are :
Ensuring our customers faith in Naron .
Giving suppliers and distributors a fair return.
9. Our Team
Serial
no.
Position Qualification
1. C.E.O. (Mr. Sunny kapoor) M.B.A., M. com, C.A.
2. M.D. (Mr. Rajesh gurjar) M.B.A., C.S.
3. Production manager (Mr. Mudit pal) H.N.D.
4. Purchase manager (Mr. Neeraj jain) H.N.D.
5. Finance manager (Mrs. Punam madhok) H.N.D.
6. Marketing manager (Mrs. Sulekha malhotra) H.N.D.
7. Employees (1020) B.com, B.B.A.
8. Labour (5040) -----------------------
10. Organisational Structure of NARON
C.E.O
M.D.
Production
Manager
Labour
Purchase
Manager
Foremen
Marketing
Manager
Salesmen
Finance
Manager
Accountants
11. Resource Requirements
Resources required:
Required skilled labour and professionals.
Latest plants and equipments.
Assistance from bank and public funds.
Contracts with mail order services and retail outlets.
Agents for advertisement.
Raw materials and other elements.
Transportation , packaging and communication.
12. CAPITAL FUNDS
13.2
Amount in
crore., Bank
loan, 5.4,
18%
Amount in
crore., Public
funds, 9.8,
33%
Amount in
crore.,
Investments,
1.6, 5%
Employed by directors
Bank loan
Public funds
Investments
Amount in Cr.
14. CAPITAL STRUCTURE
F.A.
NCL
Fixed Assets, , 0 Fixed Assets, , 0
C.A.
CL Series 2, , 0 Series 2, , 0
Column1,
Assets, 0
Column1,
Owner's equity
& Liablities, 0 Column1, , 0 Column1, , 0
Amount in cr.22
12
15
4
• Working capital = current assets – current liabilities i.e. 12 - 4 = 8 crore
• Fixed capital = fixed assets + investments i.e. 22 + 1.6 = 23.6 crore
15. Financial Plan
With Rs. 30 cr. From diff. sources it’ll be invested in plant at Jaipur with
imported Machinery
A premises as Naron’s Headquarter will be constructed in Jaipur.
And a part it will be spent on Advertisement.
A unit will be setup for Packaging of Naron Shampner.
Chart Title
Plant
Premises
Advertisement
Packaging
40%
33%
16%
11%
17. INFRASTRUCTURE OF NARON
Company location :
The headquaters of NARON is located in Jaipur Rajasthan
with 8 lakh sq. feet area. This location will be consists of a
showroom, office space and warehouse and will also have
ample parking available.