Marketing management "Social marketing concepts in Automobile industry"

1. Marketing
Management
presenting by :
Bharath Somashekar

2.  The societal marketing concept is a
marketing concept that holds that a
company should make marketing
decisions not only by considering
consumers wants , the company’s
requirements , but also society’s long-
term interests.
Social marketing concepts in
Automobile industry

3. Even if you can’t
afford an electric car,
there are several
things you can do to
convert your
traditional vehicle to
a more eco-friendly
one.
Make your Regular Car more
Environmentally Friendly

4. 1 . Drive the speed limit and don’t rapidly
accelerate. This helps save on gas.
2 . Use synthetic oil and high-flow air filters.
3 . Replace the spark plugs regularly.
4 . Use cruise control to maintain your
speed and reduce acceleration.
5 . Perform regular car maintenance.
Some of the easiest things to make
your vehicle more environmentally
friendly:

5. 6 . Turn off the car if you expect to idle for
longer than 30 seconds.
7 . Remove any excess weight from your
vehicle.
8 . Keep your tired properly inflated.
9 . Use car covers to keep your vehicles
safe when you’re not driving them or
overnight
You can also actually convert your car to
something more friendly to the
environment.

6.  Electric cars are
making big waves
in the automobile
world.
 Noise-free
 Pollution-free
 High-performation
vehicles
Electric cars