Management and organization behaviour " Levels of planning "

1. TOPIC LEVELS OF PLANNING
Bharath Somashekar
Presenting by:

2.  Planning is vital to the continued success of
organization.
 Business planning is performed at various levels in
an organization, often in a hierarchical fashion,
 With each level drafting plans to achieve the goals
set in the level directly above.
 Planning at various stages involves nearly everyone
in an organization

3. LEVELS OF PLANNING
CORPORATE
BUSINESS
FUNCTIONA
L

4. CORPORATE LEVEL PLANNING
CORPORATE LEVEL STRATEGY
A plan that indicates in which industries and national
markets an organization intends to comete.

5. HOW DOES THE
ORGANIZATION GROW ?
Example :
 Growth
Stability
CORPORATE LEVEL PLANNING

6.  Tata and Fait since 2006
 Tata Motors (SA)
 Tata Motors joint venture with Tata Africa Holdings,
has an assembly plant in the Gauteng province of SA
 Tata Automobile Corporation SA
 Tata Africa Holdings through a
joint venture between Accordian
Investments and the Imperial Group,
to market and distribute Tata vehicles in SA
CORPORATE LEVEL PLANNING

7.  Long-term divisional goals that will allow the
division to meet corporate goals.
 Division’s business-level and structure to achieve
divisional goals.
BUSINESS LEVEL PLANNING

8. BUSINESS LEVEL
PLANNING
WHERE DOES THE
ORGANIZATION CHOOSE
TOO COMPET
EXAMPLE :
COST LEADERSHIP
DIFFERENTION (PRODUCT)

9. BUSINESS LEVEL STRATEGY
 “Tata nano” the cheapest car
in the world.
 “Swatch”the cheapest water filter
from tata chemicals Less
than rs.1000

10. Tata Motors new launches
like Aria and the new 2011
safari to regain its lost market
share.
Tata Motors new launched the
ACE truck in may-2005 for just
above rs.2,00,000.

11. Function – Level plan
-Goals that the managements of each function will
pursure to help their division attain its business-level
goals.
Functional Strategy
-A plan of action that managers of individual function
can take to add value to an organization’s goods and
services.
FUNCTIONAL LEVEL PLANNING

12. FUNCTIONAL LEVEL PLANNING
HOW DOES THE
ORGANIZATION COMPETE ?
EXAMPLE :
MARKETING STRATEGY(4P’S)
FINANCIAL STRATEGY (SOURCE OF FINANCE)
R&D STRATEGY (TECHNOLOGICAL LEADER,INNOVATION)
OPERATION STRATEGY (PRODUCTION STRATEGY)