4. Market Pulse is Recognized as a Quality Partner Nestle India Ltd. – Market Pulse has been associated with database management for some of our brands and has conducted consumer research for Nestle India Ltd. Through this period, Market Pulse has provided good fieldwork and analysis. (Market Research Manager) Honda Siel Cars – Market Pulse has been providing Marketing Research & Consultancy, and Econometric forecasting & assessment services to us on a regular basis. We value their services due to their ability to assimilate the brief, the incisiveness of the methodologies proposed, their quantitative skills and their habit of adhering to tight deadlines. (Marketing Manager) INAPEX – Research reports from Market Pulse are accurate, comprehensive and useful for strategic decision making. The research team has exhibited a high level of service too. (Executive Director)
7. We Offer a Full Service Spectrum Market Assessments New Product Research Price Sensitivity Modelling Brand Research Retail Audits Customer Satisfaction Measurement
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9. We Have a Suite of Incisive Research Tools shareTRACK Robust framework for tracking retail performance serveTRACK Customized brand tracking for services mpEVOLUTION Demand forecasting for data sparse environments mPOTENTIOMETER Robust research tool for new product development CSmeter Comprehensive satisfaction measurement framework PROMOmeter Unique tool for measuring impact of promotions
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13. Market Pulse Forecasts serve as Important Inputs for Business Planning Hyundai Motor successfully scaled up production to meet the growing demand. Hyundai Motor India Ltd. wanted a demand forecast for all passenger car segments over a time frame of 5 -10 years, to establish the basis for capacity expansion involving an outlay of approximately US $ 250 million. Research Design: Consumer research in 12 cities among a sample of 2400 car owners and 300 two-wheeler owners. Twelve focus group discussions and 50 in-depth interviews were initially used for gaining consumer insight. Hella AG., wanted to estimate the demand potential and map competitive scenario in the market for lamps and electrical equipment used in different vehicle segments. Research Design used by Market Pulse : Structured interviews with 200 players in distribution and manufacturing as well as 1500 consumers coupled with analysis of data from secondary sources. Client decided to focus on the mid-priced car segment and 2-wheeler spares market.
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17. Management Team Ejaz Hoda, Founder & CEO: A Graduate of IIT, Delhi and a post-graduate from IIM, Bangalore, has over 18 years of experience in the area of marketing research. Specializes in retail audit and research, consumer research and market entry strategy. Has pioneered new research tools such as mpEVOLUTION, mPOTENTIOMETER and promoMETER , has co-authored i Consumer , a comprehensive research publication on Indian consumer markets and has worked on assignments for TATA TeleServices, Spice Telecom, Frito Lay, Hyundai Motor, Nokia and Nestle India. Pankaj Agarwal , Director : A Graduate of IIT, Roorkee and a post-graduate from IIM, Bangalore, has joined our Board of Directors as a strategic investor. Has over 17 years of rich experience in the area of sales and marketing in information technology (in India, North America and Europe) and currently also serves as CEO of Sopra India. Pankaj, currently based in Vancouver, Canada, has been a recipient of a “40 under 40” award by Business in Vancouver, a leading Canadian business publication.
18. Management Team Anil Chauhan , VP (Client Engagement) : A Graduate of NIT, Kurukshetra and a post-graduate from IIM, Calcutta, has over 14 years of rich experience in the area of sales and marketing in diverse companies including Tata Steel. Anil specializes in client engagement and strategic thinking. He enriches customer relationships with his clear communication and professional delivery. He is a past winner of national level quiz contests like Brand Equity and Tata Crucible. Makarand Chaurey, Principal : A Graduate of IIT, Kanpur and a post-graduate from IIM, Ahmedabad, has over 19 years of experience in the area of marketing strategy, marketing research, finance and venture funding. Specializes in marketing strategy and business to business research. Has co-authored i Consumer and has worked on assignments for Asia-Pacific Communication Associates (APCA), Everest Industries Ltd., Honda Siel Cars Ltd., Baring Private Equity and Baxter (India).
19. Every successful business has leveraged incisive market insights & out-of-the-box thinking. Market Pulse has built enduring partnerships with such businesses. Give us a call to join this exclusive club… This is a confidential document and is intended for the recipient only. All research frameworks are proprietary tools developed by Market Pulse (A division of Metrix Research & Analytics Pvt. Ltd.) All correspondence must be marked to: Ejaz Hoda, Chief Executive Officer MARKET PULSE 701 A & B, Devika Tower, Nehru Place New Delhi 110 019 Ph: 011-2648 3521 - 23 Fax: 011- 2648 3520 E-mail: ejazhoda@ marketpulseindia.com
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