1. Dedicated to identifying and sharing content that is…

2. Find your niche (1,200 blogs and countless in-world magazines) * Go-to blog for specific info * Service to your community * Do one thing really well – better than anyone else

3. Downside of niche blogging * Most topics don’t fit * Lots of explaining to do

4. Finding my niche * I collect people * Obsession with specific content

7. WEB ARCHIVE OF NOTICES Blog as derivative of in-world research

8. My first real news

9. In-depth profiles

10. Providing useful, positive tools

11. Tips, Tricks, more tools

12. dialogue

13. Think piece Investigative

14. Not Possible IRL blog objectives - Updated Stress community Zoom back and look at the bigger picture Innovation in related fields, such as Augmented and Virtual Reality Communicate virtual beauty and excitement to the Real World Encourage other Slers to do the same

15. Complications from a little success People often expect you to blog about random conversations and encounters with them: “When you blog about this, you can…” Hurt feelings when you don’t showcase their work Bend under pressure or stay true to my mission? Consequence: Hiding! Drastically reduce in-world encounters, especially with new people (NOT GOOD)

16. Future of the blog More editing, less authoring Reduce frequency of blogposts Stress quality Less “news” and more history

17. Quick insights

20. Great blogs aren’t always wordy

21. Flickr

22. TWITTER * Dialogue with folks outside your circles * Get out of your niche * Reach new people * Develop other interests * Cross- promote