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Executive Economic
Outlook
 Wednesday, February 4, 2015
Sponsored by
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Employment
Q3: In the next 12 months do you
anticipate your employment will:
2014: 49% increase
45% same, 5.7%
decrease
2013: 36% increase,
62% same, 2.4%
decrease
2012: 27% increase,
66% same, 6%
decrease
2011: 34% increase,
56% same, 10%
decrease
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Issues
6
1. Talent
Recruiting &
Retention
7
2. Healthcare
Costs
Q4: Top five (5) business issues?
2014: Talent, Healthcare
cost; then Competition,
govt. regulation and
skilled labor shortage.
2013: Economic
slowdown 1st; then
healthcare, Taxes,
2012:Economic
slowdown by a mile; then
healthcare and taxes.
2011: Same as 2012
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Sales
Q5: Sales in first 3 quarters of 2014 vs first
3 quarters of 2013?
2014: 69% increase,
14% no change,
16% decrease
2013: 61% increase,
17% same, 10%
decrease
2012: 62% increase,
14% same, 11%
decrease
2011: NA
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Outlook
Q6: ECONOMY in Sheboygan County in
the next 12 months?
2014: 84% growth,
12% flat, >1%
decline
2013: 67% growth,
30% flat, 3% decline
2012: 66% growth,
32% flat, 2% decline
2011: NA
Q7: How do you believe YOUR BUSINESS
will perform over the next 12 months?
2014: 85% growth,
10% flat, 3.5%
decline
2013: 76% growth,
22% flat, 2.5%
decline
2012: 74% growth,
20% flat, 6% decline
2011: NA
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What Should the
Chamber Do?
Top Issues the Chamber and its
Members Will Address:
 Recruiting and retaining talent
 Building Skilled Labor pipeline
 Promote the assets of Sheboygan County
 Educate/advocate healthcare cost
saving strategies
 Promote doing business locally
15
Box Score Compilations
2006 TO PRESENT
16
17
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
Percent Unemployed
Percent Unemployed
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
18
0
1,000
2,000
3,000
4,000
5,000
6,000
Unemployed
Unemployed
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
19
0
5,000
10,000
15,000
20,000
25,000
30,000
Manufacturing
Employed in Manufacturing
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20
0
5,000
10,000
15,000
20,000
25,000
Trade
Employed in Trade
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
21
0
5,000
10,000
15,000
20,000
25,000
30,000
Services
Employed in Services
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
22
0
100
200
300
400
500
600
700
800
900
Mortgages
Mortgages
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
23
0
200
400
600
800
1000
1200
1400
1600
1800
2000
New Cars
New Car Purchases
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
24
0
500
1000
1500
2000
2500
3000
New Trucks
New Truck Purchases
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
25
0
100
200
300
400
500
600
700
800
900
New Motorcycles
New Motorcycle Purchases
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
26
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Total Permits
Building Permits
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
27
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
Total Value
Building Permit Total Value
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
28
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
Commercial Total Value
Commercial Total Value
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
29
0
5
10
15
20
25
30
Commercial Industrial
Commercial Industrial Buildings
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
30
OUR DISTINGUISHED PANEL
Dr. Ashok Rai
CEO, Prevea
Dane Checolinski
Director, Sheboygan County Economic Development Corp.
Jodi Schoerner
VP Finance, Masters Gallery Foods
Tim Schneider
CEO, Investors Community Bank
31
Thank you!

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Executive Economic Outlook

Editor's Notes

  1. Back in 2010 you hired an optimist. I saw the condos begging for sale on the riverfront and several housing projects that had come to a halt. I saw the surfers, the kite boarders and the families out walking the lakefront trail. I saw – and tasted – the restaurants, coffee shops and bought things at the retail shops. …and I swam in Lake Michigan. I saw the family-owned businesses making plans to grow. I saw the school administrators working hard to meet the needs of their students and helping them build futures. All of this while our county was still in the throes of the recession. I knew it would all come back to life…and then some. We have resources here that others can only dream about. Well I say, LOOK AT US NOW. Just five years later and we are talking about recruiting and retaining a talented workforce to fill 1200 open jobs. We’re talking about building housing and revitalizing downtowns. In fact just about everyone I speak with is involved in something that is going to make a big difference here in Sheboygan County. Today I come with good news. In our annual survey this year you told us that things are clearly better. That for most of your businesses and organizations, things are looking up and getting better each year. The uncertainty that seemed to pervade the air waves two years ago seems to have receded. So, let’s get started. We have conducted this survey for four years now so I’ve got some comparative information for you too. With 288 responses we can have some amount of confidence in these numbers but you know what they say about data…
  2. Top issue: Talent recruiting & retention.
  3. I don’t know about you but I have fairly decent insurance and I still dread opening the bill for a doctor’s visit.
  4. Good times change things. With 1200 job openings in Sheboygan County we now find Talent Recruitment at the top of the list. In 2013 and 2012 economic slowdown was first, followed by healthcare costs and taxes. Now healthcare cost is second to Talent Recruitment and competition is third. Taxes fell to 7th on the list. In 2014 in the retail and hospitality sectors first on the list was taxes, followed by healthcare costs and competition with talent recruitment being 4th.
  5. Increase in sales continues to climb (up to 69%) but decreasing sales increased as well, coming in at 16% compared to 10% reporting decreases in 2013. Interestingly in the non-profit charitable sector there was also an increase in sales (donations in this case) in 57% of the organizations, while 23% saw a decrease.
  6. 84% believe there will be growth, and 12% predict a flat economy, less than 1% believe it will decline. In 2013: 67% growth and 30% flat. In 2012, 66% predicted growth and 32% saw a flat economy. So we are still on an upswing with a very optimistic outlook for our county as a whole.